Pay attention to the brand competitiveness and maintain the dominant position in the market

Brand economy is one of the key contents of the new normal economy. The development of modern agriculture must pay attention to the role of brand economy, which has become the consensus of the industry. To develop brand economy, it is necessary to enhance the competitiveness of brands. Brand competitiveness refers to the ability of the brand to enter the customer's mind and occupy the customer's psychology, which is a continuous comprehensive competitiveness. A strong brand can obtain a significant premium effect the core value of the brand is unique and occupies a unique position in the hearts of customers and the brand trademark is protected by law. It can be said that the strong brand is of great value and is regarded as a killer mace for enterprises to have a huge market share. Therefore, from a certain level, brand competitiveness is the core competitiveness.

Especially today, when the homogenization of products is becoming more and more intense, brand competitiveness includes the comprehensive advantages of enterprises in resources, capabilities, technology, management, marketing, human resources, etc., and is the power source to form and realize the sustainable development of enterprises. it is the external performance of the core competitiveness of enterprises.

For example, in the market for processed agricultural products, only leading technology is far from enough. Continuous technological innovation also has a problem that adapts to consumers. If the technology is strong, the processed agricultural products produced may be of good quality, have differences, and have a certain market competitiveness, but we not only have to consider whether this enterprise is strong at the practical level, we also need to consider whether the market, consumers, and peers have recognized that you are strong. Many processed agricultural products have such characteristics, it is not necessarily the best quality will be able to succeed. Bad money drives out good's incident has become common in today's business world.

What's more, when the competition is to the extreme, the technology and quality of each competitor will become similar, which is a sign of industrial maturity. Therefore, due to the fierce market competition, the advantage of the core competitiveness of the enterprise can not be maintained for a long time and monopolized. Only by transforming the core competitiveness of the enterprise into brand competitiveness can the dominant market position of the enterprise be guaranteed.