Why do business leaders become new farmers?

Agriculture is really a hot land for industrial and commercial capital investment in recent years. Although there have been many tests of the water but few successes, only in terms of the sensational effect caused by Liutao, Chu Orange, and Pan Apple, it is also slightly prying up the thinking and pattern of traditional agriculture and subverting the "tradition." isn't that the mission of the Internet era?

I don't think the agricultural products led by these star entrepreneurs have any substantial transformative effect on China, a traditional agricultural country, nor do I think that celebrity effect and Internet marketing have played a key role in promoting the transformation of our traditional agriculture to modern agriculture, but it is also a hurdle that modern agriculture must cross to find replicable success factors from the miracles that have occurred one after another. That is the benefit of the brand and the power of the channel.

Celebrity endorsement products, which has been widely advertised as a common means, but to establish a connection between the product and the celebrity story, sell the product feelings, that is the marketing strategy of Chess Gao. Liu Tao said that he wanted to provide you with assured agricultural products, but this level is slightly mediocre; Pan Shiyi is a bit sensational when he speaks for his hometown; the best thing is Chu Orange, an once all-powerful business legend who started his business for the second time in his 80s and worked silently for ten years. There are failures, submergence, rise and success. What an eye-catching counterattack story! I feel that Chu Lao has more fans than foodie when he spends more than 100 yuan on five jin of Chu Orange.

In fact, channel is a concept that people who do e-commerce like to discuss. To put it bluntly, you have products to sell and some people want to buy, so the question comes, where to buy? When Alibaba listed on the market, we realized that online shopping has become a habit, everything can be sold online, why not agricultural products? Business leaders strive to be new farmers, which will have a big impact on the sales of traditional agricultural products, but the intruders outside these doors do not want to simply and rudely occupy the territory. at least they opened a door for e-commerce of agricultural products in terms of logistics, cold chain, warehousing, terminal sales and so on. We will find that B2C models such as "original Life", "Tuotuo Industry Society" and "three Squirrels" have built a new world of sales of agricultural products.

After all, agriculture is related to the daily use of the people, and the big point is the national economy and the people's livelihood. It is not a bad thing for someone to break the pattern and reshuffle the cards.