Support agriculture-related e-commerce and promote agricultural development by leaps and bounds

Aksu sugar heart apple, Danjiangkou reservoir "love fish", northeast mellow new rice, Argentine red shrimp, Australian boutique beef and mutton. Nowadays, with the click of the mouse, you can buy high-quality agricultural products everywhere without leaving home, which not only facilitates the citizens, but also pays off the hard work of farmers.

In 2015, the No. 1 document of the Central Committee proposed to innovate the circulation mode of agricultural products. Support e-commerce, logistics, commerce, finance and other enterprises to participate in the construction of agriculture-related e-commerce platform.

In recent years, agriculture-related e-commerce in China has developed rapidly. The trading volume of agricultural products on platforms such as Ali and JD.com is considerable, the e-commerce of agricultural products such as COFCO, Shunfeng, and other agricultural products has developed rapidly, and grass-roots e-commerce, such as Wang Xiaobang, a king of miscellaneous grains in Shanxi, is showing vitality.

"the entry of the Internet into agriculture will have a subversive impact on the circulation pattern of agricultural products. Although the proportion is low at present, it is growing very fast." Zhang Hongyu, director of the Rural Economic system and Management Department of the Ministry of Agriculture, said.

Zhao Ping, general manager of COFCO I Buy Network, said that on the one hand, the development of agriculture-related e-commerce is conducive to solving the problem of "docking difficulties" between scattered small-scale farmers' production and large markets, promoting the flow of information, reducing circulation links, and solving the problem of "difficult to sell and expensive to buy". It is conducive to increasing farmers' income and employment. On the other hand, from the terminal demand to force the front-end production link to "standardize" and promote the establishment of a traceability system is conducive to improving product quality and promoting green and personalized production.

According to the estimation of the Ministry of Agriculture, at present, the proportion of online sales of agricultural products in China accounts for about 2% of the total circulation, of which dry goods and processed products account for 80%, and fresh products such as fruits, vegetables and aquatic products all increase by more than 300%. It is necessary to speed up the solution of the bottleneck in the development of agriculture-related e-commerce. Wang Xiaobing, deputy director of the Market and Economic Information Department of the Ministry of Agriculture, said that at present, there are some problems, such as weak e-commerce access capacity of agricultural production and operation entities, difficult supply organization, and imperfect cold chain logistics system.

"Enterprises want to increase investment in cold chain logistics, but the proportion of cold chain truck licenses approved is relatively low, and electric vehicles with terminal delivery are often restricted in traffic regulation." Zhao said he hopes to introduce policies to support the development of cold-chain logistics and encourage farmers' cooperatives and other main bodies to dock with e-commerce platforms.

Industry experts also suggest that we should speed up the development of e-commerce related to database services and encourage brand building and promotion.

It is understood that in 2015, the agricultural sector regarded agricultural e-commerce as an important way to improve quality and efficiency, and will carry out e-commerce skills training for agricultural production and operation subjects, organize the docking of agricultural production and operation subjects with e-commerce enterprises, and carry out pilot demonstration work on agricultural e-commerce.

Document No. 1 makes it clear that a comprehensive demonstration of e-commerce into rural areas should be carried out.

Experts pointed out that at present, the number of rural Internet users in China has reached 178 million, and the proportion of online shopping is relatively low. Promoting e-commerce into rural areas, including both "agricultural products to cities" and "industrial products to the countryside," is conducive to prying up the vast rural market and cultivating new growth points.

Over the years, due to the scattered living of rural consumers and small order density, most logistics companies can not reach it. Due to being optimistic about the large rural market, Alibaba has launched the "thousands of counties and villages" project, which will set up 1000 county-level operation centers and 100000 village-level service stations within three to five years. JD.com plans to lay out 100000 village-level distribution stations in the Yangtze River Delta, Pearl River Delta and Bohai Rim, and provide financial services such as low-interest loans.

Experts pointed out that to promote e-commerce into rural areas, in addition to establishing and improving logistics, network and other infrastructure, we should also speed up the development of rural service industry, establish and improve rural credit and payment means, and establish a product quality inspection system.