The supervision of fake goods to the countryside should also go to the countryside.

The New year is coming and everyone is busy buying New year's goods. Farmers who work and return to their hometown should be careful when shopping, because there is a kind of chaos in China's rural market that has reached a shocking step. Here, "Master Kang Shuai" has become "Master Kang", "Little Swan" has become "Little Swan", and "Wa" has become "baby cha-cha". Careless shoppers may fall into a fake trap if they are not careful, because some fake and shoddy products look very similar to brand-name products in their outer packaging. In recent years, some illegal traders have wantonly manufactured and sold fakes in rural areas, turning rural areas into a paradise for selling fakes. It is said that half of China's fake and shoddy goods have been sold to the rural market.

Why are fakes rampant in the countryside? This is related to the low income of farmers in our country, extremely sensitive to prices, and the lack of farmers' ability to identify fake goods. at present, counterfeiting technology is becoming more and more sophisticated, and the degree of product simulation is high, so that it is impossible to distinguish between fake and fake. Fake and shoddy products with low quality and low price have formed the phenomenon that it is difficult for Bad money drives out good to enter good goods and real goods in rural areas.

In fact, shanzhai is not terrible, what is terrible is the lack of the main body of market safety supervision. If we want to really solve the current supervision system of fake goods in rural areas of our country, we must also go to the countryside. Rural areas are not only the end of product quality and safety, but also the most prone to problems. At present, China is a dual structure of urban and rural areas. in the past, the main body and focus of market regulators have been concentrated in cities, and the rural market has actually formed a regulatory vacuum, which is also the main reason why the dilemma of rural fake paradise can not be solved. Therefore, in order to really solve the problem of rampant fake and shoddy products in rural areas, the focus of the work of the current market regulatory departments such as industry and commerce and quality inspection must be shifted down from the city to the countryside, changing the pattern that the main body of market supervision did not enter the village in the past. let rural areas enjoy regulatory services like cities. Only by breaking the current dual division of urban and rural areas, forming an upright regulatory framework for the integration of urban and rural areas, and allowing formal market regulatory agencies to be stationed in rural areas, can we really make those who manufacture and sell counterfeit products inorganic, unprofitable and nowhere to hide. In rural areas, like urban supervision, supervision and management responsibilities should be implemented, regional boundaries should be broken, monthly inspections should be carried out, spot checks should be conducted daily, rapid response should be carried out, and severe laws should be imposed on counterfeiters, so that rural areas will not always be occupied by counterfeiters.

Well-known supermarkets are also going to the countryside. There are no decent shops in many rural areas of our country, and a lot of farmers' consumption occurs in individual small shops run by small vendors and farmers. these small stores generally only pursue cheapness, so it is difficult to check the purchase channels and product quality. In order to ensure the consumer rights and interests of rural consumers, we should thoroughly crack down on the sources of fake and shoddy products flowing to rural areas, continue to improve the projects of high-quality circulation services such as "thousands of villages and townships," and encourage and support well-known supermarket chains to set up stores in rural areas. so that farmers in rural areas can also enjoy low price and high quality, unified distribution and unified identification, and quality assurance of consumer products.

Anti-counterfeiting propaganda should also go to the countryside. Only by making farmers enhance their awareness of self-protection can we fundamentally put an end to the incidents of exploiting and harming farmers by fake and shoddy products. It is necessary to strengthen publicity and education on farmers' awareness of fake products, and make use of a variety of publicity media to expose the true face of fake and shoddy products, so that farmers will not be confused by fake products and will not be seduced by interests. It is necessary to let farmers' friends master scientific identification methods and guide farmers to take the initiative to ask sellers for material evidence such as sales invoices when they buy.

We also have to go to the countryside to report and safeguard our rights. The reason why fake and shoddy products are rampant in rural areas is related to farmers' lack of awareness of safeguarding their rights. Many farmers often consider themselves unlucky after they have been victimized by fake and shoddy commodities. It is necessary to create conditions for farmers to protect their rights and are willing to protect their rights, such as setting up rural consumer complaint stations and liaison stations for safeguarding rights, so as to form a supervision network of "safeguarding rights without leaving the village and safeguarding rights without leaving the community," so as to solve the current problem that it is difficult for farmers to buy fake and protect their rights.