Create a new chapter in the development of edible fungi industry under new normal conditions

The 2014 Central Economic work Conference pointed out that China's economy is evolving to a stage of more advanced form, more complex division of labor, and more reasonable structure, and economic development has entered a new normal, which requires all industries to understand the new normal, adapt to the new normal, and lead the new normal. How to adapt to the new normal of economic development and achieve healthy development of edible mushroom industry in China has aroused widespread concern in the industry.

In the past 2014, the overall development of China's edible fungus industry remained good, but under the influence of rising costs and declining profits, the comparative efficiency of the industry decreased obviously, resulting in a decrease in farmers' enthusiasm for production; the level of mechanization and equipment of edible fungi has gradually improved, and traditional farmers and small enterprises have lost their advantages and face transformation. Traditional cultivated varieties such as Lentinus edodes are gradually transformed to centralized bag-making, scattered mushroom production, industrial and intensive mode; the shortage of raw materials and the bottleneck in the research and development of substitutes need to be solved urgently. Various signs show that China's edible fungus industry has changed from the previous high-speed fusion growth to steady growth, and has entered the "new normal" of industrial adjustment.

Since the reform and opening up, especially after 2000, China's edible mushroom industry has developed rapidly and entered a golden period. The edible mushroom industry has played an important role in increasing farmers' income and promoting the construction of a new countryside. However, in recent years, with the overall development of China's economic situation slowing down, due to the rise of raw materials and labor costs, overcapacity, market weakness and other factors, industrial development has slowed down periodically. According to relevant statistics, the annual output of edible fungi in China in 2013 was 31.6968 million tons, with an output value of 201.79 billion yuan. Compared with the previous year, the output and output value increased by 7.35% and 7.68% respectively, which is commensurate with the country's annual GDP economic growth rate. Industrial development has changed from high-speed to medium-to-high-speed growth, which is an important feature in line with the new normal of China's economic development.

In 2014, the off-season of consumption in the domestic edible fungus market was prolonged, and some production enterprises faced rising costs, market downturn, poor channels and other pressure, which seriously dampened the enthusiasm of employees. To investigate the reason, the growth rate of production capacity is higher than consumer demand is one aspect, and the market weakness caused by a single channel and terminal consumption is also difficult to escape. Under the new economic normal, relevant departments and enterprises should open up sales channels in second-and third-tier cities, strengthen the propaganda of bacterial culture, guide national consumption, and make edible fungi really become delicacies on the table of ordinary families. Make the market play a more important role in promoting the development of the industry.

In the past year, although China's edible mushroom industry has made great progress in scientific and technological innovation, cross-border integration, recycling of resources, base construction and so on, there are also practical problems in the industry, such as backwardness in technological research and development, lack of talents, and so on. some main producing areas of edible fungi are also faced with the embarrassing situation of decreasing mushroom land year by year and unmanned mushroom, which is extremely disadvantageous to the development of the industry. Under the new economic normal, economic growth will rely more on the quality of human capital and technological progress, and innovation must be allowed to become a new engine to drive the development of edible mushroom industry. The edible mushroom industry should enhance the ability of scientific and technological innovation, speed up technological progress and enhance the enthusiasm of technological innovation and product research and development of edible mushroom enterprises to lay a solid material and technological foundation for establishing the competitive advantage of the edible mushroom industry.

Under the current new normal economy, the edible mushroom industry is facing the problem of industrial structure adjustment, which requires us to actively explore new development models and paths. First, with the help of the Internet interconnection platform, innovate the industrial 4.0 mode of production, improve the level of intelligent production of edible mushroom industry; second, make efforts on the intensive processing of edible fungi and the development of health products, extend the industrial chain and improve the added value of products; third, develop e-commerce and WeChat business platforms and expand modern marketing channels. Fourth, we should conscientiously study the ecological environment of China's edible mushroom industry under the new normal, and find out its characteristics, characteristics, and regular problems; fifth, we should take advantage of the economic channel of "Belt and Road Initiative" to organize edible mushroom products and materials and equipment enterprises to go abroad and integrate into the spring tide of the world economy.

The magnificent relationship is as true as iron, and now we are moving forward from the beginning. Over the years, the edible mushroom industry has gone through a brilliant journey and is looking forward to a new leap. Under the new normal, we should not only have perseverance and courage to break through the waves, but also have the wisdom to explore the way in deep water and leisurely determination; we should take the initiative to understand the new normal, adapt to the new normal, lead the new normal, give full play to the role of the government and the market, let innovation become a booster to lead the transformation and upgrading of the industry, and finally realize the healthy and sustainable development of the edible mushroom industry.