The "Open door legislation" for e-commerce transactions requires a real name for individuals to open an online store.

The standardization of e-commerce transactions has taken the first step. The draft for soliciting opinions on the interim measures for the Administration of online Commodity Trading and related Services drafted by the State Administration for Industry and Commerce was released a few days ago. The opinion draft defines the relevant norms for online commodity trading and services, requiring natural persons engaged in commodity trading and related services through the network to apply to the operators providing online trading platform services. submit true identity information such as name and address; those who meet the conditions for registration shall register for industry and commerce in accordance with the law.

Previously, some industrial and commercial departments have required individual online stores to apply for a business license, but there are no mandatory requirements for this in the "interim measures".

Platform service providers will be fined 10,000 to 30,000 yuan if they do not urge real name registration.

Over the past 10 years, China's e-commerce has experienced explosive growth, and has developed at a high speed of 100% every year. According to a survey by the China Internet Information Center (CNNIC), in 2009, the number of online shopping users in China reached 108 million, and the transaction volume of the online shopping market reached 250 billion, accounting for nearly 2% of the country's total retail sales of consumer goods. The total number of individual sellers on Taobao alone exceeds 2 million.

The rapid development of the market has become the primary driving force to promote the acceleration of government legislation. The draft for soliciting opinions on the interim measures for the Administration of online Commodity Trading and related Services drafted by the State Administration for Industry and Commerce was released a few days ago, which clearly divides sellers who set up online stores through e-commerce platforms into legal persons and natural persons. when operating an online store, the former is required to publish business licenses and other information in a prominent position on the web page.

For many users who set up an online store in their personal capacity, they only need to submit an application to the online trading platform service provider and submit their names, addresses and other real-name information. For individual users who do not have the conditions for industrial and commercial registration, the platform service provider shall examine and register their real identity information, establish registration files, and verify and update them regularly. It is not mandatory to apply for a business license.

At the same time, the platform service provider is required to "have the obligation to make the other party (natural person) aware of and agree to the registration agreement and draw the other party's attention to the terms of obligations and responsibilities". If the above regulations are violated, the platform service provider who fails to make corrections within the time limit for rectification will be fined not less than 10,000 yuan but not more than 30,000 yuan.

At present, it is not mandatory for individual users to open an online store to require the applicant to fill in his real name, either by filling in or using an alias. "the most fundamental purpose of introducing this measure is to regulate online transactions and services, protect the legitimate rights and interests of consumers and operators, and promote the sustained and healthy development of the network economy." The person in charge of the relevant departments of the State Administration for Industry and Commerce said.

Li Xiaokuan, deputy director of the Market Standardization Department of the State Administration for Industry and Commerce, made it clear that the State Administration for Industry and Commerce will introduce measures to regulate online transactions, and three principles have been established internally to ensure the healthy development of online shopping. These three principles include: "first of all, the task of establishing online store management is to protect its healthy development, not to increase its burden; secondly, we will begin to establish an integrity system of online transactions; finally, we will strengthen the protection of online transactions."

Support and opponents are split equally.

"now that I set up a shop on Taobao, I already need my real name. Only after passing the ID card authentication can you become a seller on Taobao. Some C2C online shopping platforms such as Baidu and Tencent Pat basically need the seller's real name. " Mr. Cheng, who just opened a lighting store on Taobao last year, believes that the regulations are introduced to prevent some fraudulent sellers on small websites. "some sellers are worried about first real names and then taxes." But now the United States is the implementation of the Internet tax exemption law, online shopping tax-free, so the domestic small and medium-sized individual sellers will certainly not be taxed in the short term.

There are also many online shop owners who are worried about the article mentioned in the interim measures that "those who have the conditions for registration shall apply for industrial and commercial registration according to law." "if you apply for an industrial and commercial business license, you may have to go through tax registration and pay business tax, just like physical stores in the future. This will increase transaction costs, online shop goods will have to face price increases. "

Zhou Yue, an amateur student at a university in Guangzhou, opened an online shop, mainly selling NIKE, Converse and other famous brand shoes. "amateurs like us only earn a little money by opening an online store, and we mainly value it without trouble. if we want to be strict and troublesome, we will definitely not do it."

"around this draft for soliciting opinions, the State Administration for Industry and Commerce has fully communicated with Taobao for many times, and now it has solicited opinions from all netizens. It shows that the state pays great attention to e-commerce, and the legislation reflects the government's attitude of supporting and encouraging the development of online shopping. " Zhang Yong, chief financial officer of Taobao, told reporters that there may still be some implementation difficulties in the current opinion draft, and Taobao will continue to negotiate with the General Administration at the specific implementation level later.

Xiao Xiao, CEO of Guangshang, told this newspaper that they had been calling for measures such as the real-name system of online stores to protect the rights and interests of consumers. "after the introduction of the measures for the management of online commodity trading, those amateur and playful individual operators may withdraw. And those who do online stores seriously will stay, which is good for consumers. This area needs industry regulation. " At the same time, he believes that the trend of paying taxes on online transactions has emerged, and after paying taxes, price increases are of course imperative. (Wang Xiaoxing and Li Biyan)

Industry: supporters of opinion drafts surpass opponents for the first time

On the Internet, the "draft for soliciting opinions" is divided in support and opposition. As of 12:00 yesterday, Sina's "Public consultation Survey of the State Administration for Industry and Commerce on regulating online transactions" showed that 7700 people had participated in the vote, of which more than 3700 chose to support it, accounting for 48.7%, 44% of them thought it was unreasonable, and 7.3% thought it was difficult to say.

More than a year ago, in another round of online voting on the preparations for the relevant legislation, more than 80% of the opponents and less than 20% of the supporters.

Liang Chunxiao, deputy director of the e-commerce committee of the China Society for Information Economics, said it was the first time that "supporters outnumber opponents".