New Peasant interprets "an inch of soil becomes an inch of Gold"

"as the name implies, 'Tian Tou batch' comes from the wholesale of agricultural products in Tian Tou. Our goal is to shorten the distance between the field head and the dining table, provide healthy fruits and vegetables for the market, and create a modern agricultural e-commerce platform integrating research, production, supply, marketing and incubation. " Gao Ming, head of the agricultural products sales cooperation association of "Tian Tou Pun" in Shanghai, said.

After "Tian Tou Pak" was selected into the third "Top Ten startups in Shanghai", some venture capitalists found brilliance and expressed their willingness to invest or cooperate.

What is the attraction of "Tian Tou batch"? Wang Jianfeng, a family farmer in Jiangzhuang Village, Caojing Town, Jinshan, Shanghai, took the reporter to his base to show off the gratifying growth of the "thumb watermelon". "thumb watermelon" is a new variety provided by the Tian Tou Pai Cooperative Association. now the market price has reached 80 yuan per jin, and the customers who have ordered it have been waiting for three months.

The reporter found that the "Tian Tou Pun" cooperative agency base grows unusual agricultural products, such as red lotus, mountain spinach, purple dragon tongue, Chinese cabbage, red okra, and so on, each of which has its own health care effect. As a result, the prices of these agricultural products are also unusual. For example, the price of Violet rape is 12 yuan per jin, and one crop per mu can harvest 5000 jin; another example is the red lotus, which takes only 2.5 months to grow, with a yield of 6000 jin per mu and a price of about 16 yuan per jin.

At present, the "Tian Tou Pai" cooperative agency operates between 80 and 90 types of agricultural products every year, all of which are rare and novel varieties on the market. Its research team tries to grow hundreds of new varieties every year to select the ones that consumers like to produce.

It is worth mentioning that the "Tian Tou Pai" cooperative does not advocate blind expansion, but controls the appropriate planting area of each variety, and realizes "selling" and "selling well" by ensuring the scarcity of vegetable varieties in the market. Gao Ming told reporters that "Tian Tou batch" produces health vegetables, and the demand of major restaurants and middle and high-end consumer groups is strong, while they can only meet 60% of customer orders.

Giving full play to its advantages in provenance, technology, sales and distribution, the "Tian Tou batch" cooperative agency has not only greatly increased the output per mu of farmland, but also worked hard to cultivate a new type of business main body for agriculture.

Zhao Yong, director of the Shanghai Jinshan Employment Promotion Center, said that Shanghai Jinshan is creating an entrepreneurial urban area. they have opened up more than 100 mu of entrepreneurial parks in Langxia Town, Jinshan District, dividing it into units with an area of two or three mu one by one. and carry out greenhouse, drip irrigation, plastic film and other supporting, recruit young people who are interested in agriculture to start a business. At present, a large number of young people have signed up, and six or seven of them have been chosen locally.

After the young people sign up, first of all, the "Tian Tou batch" cooperative agency will conduct unified training. In the production process, in addition to providing unified agricultural materials such as seeds and fertilizers, there are also technicians who regularly go to the fields to provide hand-in-hand guidance. Because there is a code of practice in every link, young people can basically learn it as long as they put their heart into it. In the harvest season, all products are uniformly purchased by the cooperative agency.

The implementation of the new agricultural project has promoted the "vacating cages for birds" in agriculture in Langxia town. Now, many local young people go out to work, leaving only the elderly still farming sporadically, mostly covering an area of only a few minutes or one or two mu, and planting traditional varieties, such as vegetables, watermelons, peaches and so on. Langxia town centralizes the scattered land in the hands of farmers, attracts young people like Gao Ming to develop efficient agriculture, and promotes the upgrading of local agriculture.