Vigorously develop rural e-commerce to help the new normal of economy

At the two sessions this year, a number of deputies to the National people's Congress and members of the Chinese people's political Consultative Conference said that the development of rural e-commerce is a "green" road to change the spatial layout of China's traditional economy, and it is necessary to give active support in terms of "software and hardware." give full play to its important significance in stimulating domestic demand and promoting industrial transformation and upgrading.

Chen Zhenlian, deputy to the National people's Congress and deputy director of the Hangzhou Municipal people's Congress, pointed out that since 2014, China's rural e-commerce has developed rapidly. On the one hand, e-commerce is increasingly becoming a new growth point of economic development, on the other hand, consumption is becoming the most important driving force of the troika of GDP growth. "in this context, vigorously stimulating rural domestic demand and promoting rural network consumption has become the inherent demand for the development of rural economy and the improvement of farmers' living standards."

Chen Zhenlian said bluntly that in the next 10 years, the main engine of China's economic growth will shift from "external demand + WTO" to "domestic demand + Internet". Compared with the traditional shopping mode in rural areas, e-commerce has the advantages of competitive price, product richness, logistics convenience and so on.

Chen Zhenlian suggested that logistics is currently a major obstacle to rural network consumption, and great efforts must be made to develop rural logistics. The national postal department should vigorously promote express delivery to the countryside, provide subsidies to logistics enterprises that carry out rural express business, at the same time, promote local development of localized logistics enterprises specifically oriented to rural areas, and explore innovative rural logistics models.

In addition, rural broadband construction and payment system are also important links. Chen Zhenlian suggested that, on the one hand, the construction of the "broadband rural" project should be strengthened to speed up the realization of 100% broadband coverage in rural areas. for the rural pilot counties and villages of e-commerce platform, consider implementing preferential access rates and higher access rates. On the other hand, it is suggested to develop the rural payment system in an innovative way, take electronic payment as the mainstream way of rural online retail, promote financial institutions to go to the countryside and provide convenient online banking services for villagers.