What does the hot and cold news of "Japanese standard" rice news say?

The product confidence of an industry, the self-confidence of the industry, and even the national self-confidence of a country should be established not only on the basis of rational knowledge and scientific practice, but also in the public opinion and social environment to enhance this self-confidence.

Recently, there are three pieces of news about "Japanese standard" rice, two of which have been highly hyped, and one is quiet and quite instructive.

First, after snapping up Japanese rice cookers and toilet seats, Chinese tourists snapped up Japanese rice, 1500 yuan for 5 kilograms! Second, it has just been recognized by the Committee of Agriculture of Panjin City, Liaoning Province: the Japanese "one-eye trance" brand rice that was snapped up at 300 yuan per kilogram is planted by Panjin for Japanese orders, and the same variety and quality is sold at only 12 yuan per kilogram in Panjin! Third, according to the "Farmer Daily" and other media reports: a kind of "super-Japanese standard" rice has been produced in Nanjing, and tested by the authoritative testing agency of SGS in Switzerland, the content of 318 pesticides and heavy metals is far lower than the Japanese standard, and the comprehensive quality is also far higher than that of Japanese standard rice, hence the name "Chao-Ribiao". 52 yuan per kilogram, which is in short supply at the Golden Eagle supermarket in Nanjing, seems to have shattered the world's best accepted myth of "Japanese standard" rice. This news, however, did not attract much attention from the media and society.

Three pieces of news about "Japanese standard" rice, there are hot and cold, what does it mean?

At least it shows that some Chinese people worship the enthusiasm and blindness of foreign brands, which shows that there is a lack of product confidence, brand confidence and industry confidence in domestic products. Why is there such absurdity? A reader of the Farmer Daily, after reading the news that Nanjing produced and sold "super-standard" rice, wrote in a letter: "after pursuing European infant formula and imported milk from New Zealand, Chinese people have set their sights on expensive Japanese rice. People think that we cannot produce high-standard, high-quality and delicious rice ourselves, so how can we not allow people to buy Japanese rice? Today, the high-quality, safe and delicious' Chao Ribiao 'rice has restored our confidence and hope! "

A nation's self-confidence is a nation's positive self-knowledge and self-evaluation, which is based on rational knowledge and necessary practice. In the investigation, the author learned that the enterprises that produce "super-standard" rice in Nanjing first of all have a kind of product and industrial self-confidence. Zhang Shenwei, boss of the enterprise, believes that China is one of the countries with more than 7000 years of rice farming history and one of the richest rice genetic resources, and is the largest rice producer and consumer in the world. Chinese agricultural enterprises have historical heritage, practical needs and social responsibility to produce rice that exceeds Japanese standards.

Therefore, they have formulated a rice high standard system that exceeds 14 Japanese standards, strictly select rice production bases and innovate the main body and mechanism of production and management in accordance with the latest concepts and requirements of design agriculture. The concepts and standards of safe, high-quality and healthy production will run through the whole process of pre-production, mid-production and post-natal production of rice. Just to ensure the effect of ecological green plant protection, their plant protection team, all composed of undergraduates and graduate students from famous universities, uses the most advanced large-scale plant protection machinery and technology to produce high-quality rice that exceeds Japanese standards.

However, after this news report, it did not cause the same hot speculation effect as the first two pieces of news. People who are used to being enthusiastic and curious about negative news, at a time when they exclaim that the price of Japanese standard rice is extremely high and the consumer psychology of Chinese people is distorted, relatively few people pay attention to and care about the weight and contribution of domestic "super Japanese standard" rice. On the other hand, agricultural enterprises, especially rice production enterprises, when they have tried their best to invest in the production and operation of "super-Japanese standard" rice, it is even more impossible to put more funds into product promotion and marketing, and even more need our government and society to pay attention and support. but "lights dim", "narcissistic".

Three pieces of news about "Japanese standard" rice, one hot and the other cold, not only explain something, but also tell us: the product self-confidence of an industry, industrial self-confidence, and even the national self-confidence of a country, it should be based not only on rational knowledge and scientific practice, but also on the public opinion and social environment to enhance this self-confidence.