Circular on the online purchase and Marketing meeting of Agricultural products in the Winter of 2014

The 2014 winter agricultural products online purchase and sale docking meeting was successfully concluded on January 29, 2015. With the close cooperation and meticulous organization of the departments in charge of commerce at all levels and the organization department of the party committee, within a month, the commercial departments of 586 counties (cities and districts) of 25 provinces (autonomous regions and municipalities directly under the Central Government) reported 1.619 million items of supply and demand information on agricultural products, involving 1035 varieties of agricultural products, resulting in sales of 850000 tons of agricultural products and a transaction value of 5.53 billion yuan. Among them, the areas with outstanding information release and transaction volume are: Hunan, Henan, Chongqing, Hebei, Jiangsu, Jiangxi, Guangxi, Shanxi, Shandong, Ningxia. The relevant information of this docking meeting is as follows:

I. main features

(1) attach great importance to it and make careful preparations. This docking meeting comes on the eve of the national agricultural product e-commerce and rural business information service experience exchange meeting, and the remote offices of the organization departments of party committees at all levels and the departments in charge of commerce attach great importance to it. On the basis of conscientiously summing up experience, further unified understanding, clear thinking, clear tasks, and meticulous preparation. Henan, Shandong, Yunnan, Gansu, Jiangxi and other provinces shall hold joint meetings of departments in time, set up leading groups for docking work, study and formulate work plans, and arrange for special personnel to supervise, inspect and guide distance education information sites to ensure the normal operation of network equipment and facilities. Hunan, Shanxi, Ningxia, Hainan, Anhui, Guangxi and other provinces (autonomous regions), while carrying out publicity on successful cases and personnel skills training, strengthen close cooperation with agriculture, animal husbandry, forestry and other departments, have a comprehensive grasp of the supply and demand of products with local characteristics and the procurement of key enterprises, and accurately do a good job in collecting and reporting information on agriculture-related businesses, agricultural products supply, procurement, and agricultural products with regional characteristics. The Commerce Bureau of Longyang District of Yunnan Province, together with relevant departments, went deep into more than 100 villages in 16 townships and 2 streets (offices) to conduct on-the-spot investigation and investigation, formulated the implementation plan for the construction of public business information service system, and built 20 new information service stations, which laid the foundation for the comprehensive organization and implementation of rural business information services. While investing 80 million yuan in stages and batches to build network infrastructure such as "Wireless Xingsha" and achieve full coverage of the business information service network, Changsha County in Hunan Province has allocated 400000 yuan of special funds every year for rural business information services to ensure the "continuous line" of work.

(2) expand the functions of the national platform and innovate the ways and means of service.

First, agricultural products are displayed according to the special area. Each special area focuses on displaying the seasonal supply and demand of agricultural products, high-quality merchants, brands and characteristic agricultural products information, in order to improve the popularity and brand value of regional agricultural products. During this period, special events for the promotion of characteristic agricultural products such as Guilin Gongcheng Persimmon Promotion Conference and Shimen Citrus online Promotion Conference were organized to assist the Organization Department of the Nantong Municipal Party Committee to launch the special topic of "Nantong characteristic Agricultural products online docking platform" remotely.

The second is to establish a procurement and docking area. Invite more than 50 large procurement enterprises and "sell difficult" relief enterprises to the national platform to display and promote national suppliers and procurement needs of high-quality agricultural products by publishing procurement demand and establishing "electronic poster" column. Through the docking hall, Jiangxi Ganzhou Haibo Agriculture Co., Ltd. successfully achieved docking with Zhongshi Group, Dalian Caiyi and Beijing Beijing partner Technology Co., Ltd. (JD.com flagship store). Cumulative sales of Huihu orange (Gannan navel orange) more than 20 tons, and reached a long-term cooperation intention.

The third is to open up information reporting channels for mobile terminals. The Henan Department of Commerce has promoted the integration of rural business information services into distance education "on mobile phones", opened the "Henan Agricultural Commerce" mobile application platform, realized data interconnection with the national platform, and formed the working pattern of "multi-network parallel, multi-network transmission" of rural business information TV version, network version, mobile phone version and so on. This docking meeting, through the national platform "handheld Agricultural Merchants" and "Henan Agricultural Merchants" mobile phone clients, released more than 600 information on supply and demand of agricultural products, effectively broadening the channels for information release.

In addition, the docking meeting also invited agricultural products e-commerce enterprises such as Dalian Caiyi Home, original Life Network, COFCO I Buy Network, etc., to help agricultural users answer questions related to the use of e-commerce channels to carry out agricultural product marketing at any time through online communication.

(3) overcome difficulties and pay close attention to implementation. This docking meeting straddles New Year's Day and is approaching the Spring Festival. Local commerce departments and distance education departments firmly seize the favorable opportunity of the strong demand for festive agricultural products, overcome many difficulties such as tight time and heavy tasks, and take practical and effective measures to ensure that the docking will be effective. In the case of a serious shortage of annual work funds, the Yunnan Department of Commerce has arranged 100000 yuan for docking meetings in Tonghai County, Yuanmou County and Longyang District to improve the quality and efficiency of work. The Bureau of Commerce of Hengnan County, Hunan Province, selected capable personnel to set up five township gatekeeper groups to select high-quality products with large local output, long-term supply and a certain production scale as the main object of information collection. the information reported by townships, agricultural departments and distance education sites is screened from the aspects of output, quality and market sales, and key publicity and docking are carried out. The Shanxi Department of Commerce actively cooperates with the construction of the public opinion monitoring system for "difficult to sell" agricultural products, organizes 11 prefectures and cities to strengthen the declaration of relief enterprises, and guides enterprises that have completed the declaration to join the procurement docking hall to release procurement demands. we will actively promote the realization of the goal of "buying the whole country and selling the whole country". Liaoning, Sichuan, Inner Mongolia, Hubei, Fujian, Shaanxi and other provinces (autonomous regions) also did a lot of work during the docking meeting, and achieved remarkable results.

Second, the main problems

First, the business departments in charge of a small number of pilot areas do not pay enough attention to rural business information services, lack of overall planning, the working mechanism is not sound enough, and the communication and coordination with distance education departments is not enough. the meeting of online purchase and sale of agricultural products could not be carried out in time.

Second, although the enthusiasm for carrying out rural business information services in most areas is very high, because the information released is not complete and detailed, it does not highlight the advantages and characteristics of local agricultural products, especially the lack of publicity and training in a few areas. affected the quality and efficiency of the meeting.

Third, the commercial authorities in some areas are not strong enough to implement the relevant work, such as organizing the declaration of "selling difficulties" to rescue enterprises, reporting to the liaison of the public opinion monitoring system and summarizing the work of the meeting, etc., which affect the progress of the overall work.

III. Requirements for the next step

Relying on the distance education network for party members to carry out rural business information services, it has solved the problem of "the last kilometer" of business work entering the village, better solved the "difficulty in selling" caused by information asymmetry, and accelerated the cultivation of the rural e-commerce market. it is a "popular project" and "intensive project" welcomed by the broad masses of farmers. Departments in charge of commerce at all levels should further unify their thinking, enhance their understanding, and take rural business information services as an important starting point for strengthening the relationship between the party and the masses, strengthening the feelings between the cadres and the masses, and improving the party and government style, and include them in the key work of the departments. It is necessary to conscientiously implement the spirit of the national agricultural product e-commerce and rural business information service experience exchange meeting, in accordance with the "main points of Agricultural products Electronic Commerce and Rural Business Information Service 2015" (to be issued), in the comprehensive promotion and application, regular docking, information staff training and improvement of the working mechanism, item by item to implement. The Ministry of Commerce, together with the Party member Education Center of the Organization Department of the CPC Central Committee, will further strengthen supervision, inspection and guidance, identify models in a timely manner, sum up experience, and promote the healthy and rapid development of rural business information services.

I hereby inform you.

Department of Electronic Commerce and Informatization, Ministry of Commerce

March 3, 2015