There is no lack of concept and promotion of new fertilizers.

Compared with traditional chemical fertilizers, whether they are defined as biological nitrogen released by nitrogen fertilizer, slow and controlled release fertilizer, or medium and trace element fertilizer with balanced nutrient absorption of crops, as well as various functional fertilizers, soil conditioners, etc., all aim at solving crop growth obstacles, and the difference in the "selling point" is still very obvious.

In fact, the field effect of many products is really good, and there are not many products that purely play with concepts. But oddly enough, there are not many people who really sell well in the market. Of course, there are many reasons why the market does not do well. From the perspective of the market, I am afraid the problem still lies in the direction and intensity of promotion. As a product with unique positioning, promotion must be subdivided and re-positioned in the aspects of consumers, market, products, pricing and advertising demands.

From the perspective of positioning marketing, these products are basically successful in consumer positioning (consumers have psychological needs) and product positioning (there are differences). Then there is pricing, how to get out of the misunderstanding of low-price competition and reasonable pricing can not only make the channel have satisfactory profits, but also be accepted by the market, which needs to be carefully considered and demonstrated. We often see that the best-selling products in the market are those of high quality, good service and high price, rather than those of average quality or inferior quality and relatively cheap price.

Therefore, for the new fertilizer, the price positioning is not the cheaper the better, which should be combined with the strategic positioning of the enterprise and the direction of future product and market development.

"you don't know if the shoes fit until you wear them." For new fertilizers, whether to find the most suitable consumers is the key to the success of promotion. Therefore, market positioning is particularly important. Whether the market positioning is accurate or not is related to the success or failure of product promotion. In this regard, should be combined with the target consumer groups, consumption power, consumption characteristics, sales channels, communication and other factors for analysis, and according to these indicators for market promotion.

In addition, advertising positioning can not be ignored. If the product wants to have a good performance in the market, it not only needs excellent quality, but also needs a good "shout". When it comes to product advertising, we must follow three principles, namely, 1. To whom (choose the target consumer); 2. What to say (advertising content, creativity, product appeal points); 3. How to say (form of expression). Good advertising positioning is an effective means to distinguish competitive products and create unique advantages, and it is also a concrete manifestation of differentiation strategy.

Don't forget that there is another important premise-choose a high-quality media platform.

In short, for new fertilizer products, it must be accurately positioned in the aspects of consumers, markets, products, prices and advertising demands. only in this way can successful promotion become possible.