Why do consumers go abroad to buy rice?

Recently, the topic of "Japanese rice bought by Chinese tourists at a high price is actually the export of Panjin in Liaoning" has become the focus of heated discussion. is it like the toilet seat made in Hangzhou? was it exported to Japan and then bought back by Chinese tourists?

Wang Hongwei, section chief of the Grain Bureau of Panjin City, Liaoning Province, said that Japanese rice, which is popular with Chinese tourists, is a variety of Japanese rice, which is translated into Chinese to mean "love at first sight." it is true that Japanese rice varieties are planted in Panjin.

"although the state restricts the export of japonica rice, Cofco has an export target." Xu Guangping, general manager of Panjin Donghua Agricultural Development Co., Ltd., said that the "trance" rice produced by his company is sold to Japan by order through Cofco, with an annual export volume of about 1000 tons.

Xu Guangping said that the "trance" rice grown in Panjin will be packaged differently after it is exported to Japan in bulk. This kind of rice called "trance at a glance" is also sold in the domestic market, of which Panjin has a minimum retail price of 12 yuan per kilogram.

In the same "trance", the price of Panjin is 25 times the price that Chinese tourists buy in Japan (in Japan they spent 1500 yuan on 5 kilograms of "trance" rice). So, what is the difference between the "trance" in Panjin market and the "trance" purchased in Japan?

After eating the "trance" rice produced by Panjin, Ms. Keiko Gao, a Japanese friend living in Shenyang, said that compared with the Japanese "trance", there was almost no difference between rice and sweetness, and it was more refreshing and energetic. And you can make all kinds of Japanese food.

Li Siyang, a Shenyang resident who bought rice during a recent trip to Japan, said that compared with domestic high-quality rice, there is little difference in taste, but it is said that Japanese rice does not use pesticides and is not polluted by heavy metals.

Xu Guangping told reporters that "at a glance" is to adopt the way of companies plus farmers to grow rice seeds, which are provided by companies to farmers every year, and farmers carry out planting management in accordance with the requirements of rice cultivation for export to Japan. The "trance" rice they produce has to be tested jointly by the Japan overseas goods Inspection Co., Ltd. (OMIC) and the China entry-exit Inspection and Quarantine Bureau (CIQ) before being exported. There are many testing indicators, including pesticide residues, and one of them cannot be exported if it is unqualified.

Xu Guangping said that rice exported to Japan and rice sold to the domestic market have the same standards from planting to harvesting, management and processing, except that the domestic market does not need so many tests.

Chen Wenfu, a rice expert and academician of the Chinese Academy of Engineering, said that domestic rice testing mainly includes rice quality testing, production testing, pesticide residue testing, heavy metal pollution testing, and so on, but rice is usually injected with pesticides before heading. There are still 40 to 50 days to process after heading, and the pesticides were basically decomposed at that time. There is little heavy metal pollution in rice in northeast China. Compared with vegetables, rice is relatively safe.

Why do you rest assured that the same products made in China are bought abroad and would rather spend more money to move back around the long way? Zhang Yan, a researcher at the Liaoning Academy of Social Sciences, believes that this is mainly because the domestic sales environment makes consumers feel distrustful and worried that their own rice is not safe.

"to reverse the phenomenon of 'transnational rush buying', we not only need to reshape market trust, but also need to guide and shape it." Zhang Yan said that only by taking off the "tinted glasses" and facing squarely the love and pain of "transnational panic buying" can consumer behavior be more rational.

Experts pointed out that the relevant government departments should strengthen market supervision to reassure consumers at the same time of high quality and high price, so as to trust domestic products and avoid the funny phenomenon of buying rice at a distance.