Seize the opportunity of the times of "Internet +, agriculture, rural areas and farmers"

Since Premier Li Keqiang mentioned the concept of "Internet +" in his government work report, it has shown a tendency to brush the screen in the public opinion circle of the "two sessions" and is at the forefront of the list of hot search words. The premier stressed that it is necessary to formulate a "Internet +" action plan to make the emerging consumption booming with the Internet as the carrier and the interaction between online and offline.

In fact, information technology such as the Internet is by no means exclusive to emerging industries. "+" itself symbolizes infinite imagination and possibility. If traditional agriculture, backward rural areas, and disadvantaged farmers can have a late-starting overtaking bend on their journey to modernization, "Internet +" must be an excellent opportunity given by the times.

From broadband access to villages and information to comprehensive agricultural services, the construction of government information platform, and then to "intelligent agriculture" and rural e-commerce, the pace of informatization in China's agricultural and rural areas has never stopped. However, the digital gap between urban and rural areas and the isolated island of rural information are still widespread; the ability to promote the transformation and upgrading of traditional agriculture by information technology is still relatively lacking; the foundation of information services in some areas is weak, and farmers' ability to obtain information is poor. Information needs are difficult to be effectively met. In this context, how to put the development of agriculture, rural areas and farmers on the information-based "high-speed train" of "Internet +"?

It is necessary to speed up the configuration of "hardware" and realize the "Internet + countryside". The construction of rural information infrastructure, such as the project of optical fiber entering villages and households, must be speeded up, and rural information service stations should have houses, people and equipment. We should pay close attention to bringing the supporting facilities of rural e-commerce into the overall planning of new rural construction, have a forward-looking design of the required warehousing and public service facilities, and at the same time make use of social capital such as e-commerce enterprises to improve the rural logistics and distribution system, giving birth to thousands of unique "Taobao villages" everywhere.

It is necessary to speed up the upgrading of "software" and realize "Internet + agriculture." In view of the situation that the investment in "smart agriculture" is high and the driving force of agriculture-related enterprises is poor, special subsidies have been set up to pry social investment and promote the demonstration and application of modern information technology and agricultural intelligent equipment in the field of agricultural production and management, such as the Internet of things, cloud computing, mobile Internet, 3s and so on. At the same time, to enrich and update the agricultural information system pertinently, to put it bluntly, is to increase the content that farmers most want to know, such as "what is right to grow in spring, what is expensive to sell in autumn, and what means of production to buy is the most affordable."

It is necessary to cultivate talent support and realize the "Internet + farmer". The problem of "the last kilometer" of farmers sharing information dividends is ultimately determined by farmers' ability to master and use technology. It is necessary to encourage university student village officials, leaders of rural youth to get rich, returning entrepreneurs, and some self-employed households to become leaders of rural e-commerce entrepreneurship, driving a new type of professional farmers, family farmers, and cooperative members to widely become market subjects with Internet thinking and information technology, and taste the fruits of informatization.

In this way, "Internet +" will not become a new manifestation of the gap between urban and rural areas, but will also become a new driving force for the reform of agriculture, rural areas and farmers, allowing agriculture and rural areas to insert information wings in the process of modernization. traction hundreds of millions of farmers to increase income on broadband and well-off on keyboards.