Kim Jong-da: leading the movement of "losing weight" in cultivated land in China

In recent years, the state has actively promoted the establishment of a long-term mechanism for the quality protection of cultivated land, and put forward the goal of achieving zero growth in the use of chemical fertilizers and pesticides in 2020. Kim Jong-da Ecological Engineering Group Co., Ltd. takes the research and development of new fertilizers as the primary task, finds the road of sustainable development with extraordinary R & D investment, and makes its own contribution to the protection and improvement of cultivated land quality.

Scientific research first promotes the sustainable development of cultivated land

In recent years, the extensive fertilization model has caused serious soil pollution, wasted valuable resources, and land consolidation has become more and more serious. Faced with this situation, Kim Jong-il Group is strongly aware that enterprises must develop new fertilizers that can not only increase production but also promote environmental improvement in order to grow healthily. The low utilization rate of chemical fertilizer is the main cause of environmental pollution caused by chemical fertilizer. Dozens of famous colleges and universities and scientific research institutions inside and outside the United Nations have carried out technical research on new fertilizers with high efficiency and energy saving, resource conservation, and ecological and environmental protection. in one fell swoop, the slow and controlled release fertilizer suitable for field crops with independent intellectual property rights has been successfully developed, and the 1.7 million tons of slow and controlled release fertilizer production base in the world has been built. In order to adapt to the reality that the shortage of water resources in China restricts the development of modern agriculture, Kim Jong-da gathered the world's top experts to carry out scientific and technological research on the integration of water and fertilizer, and successfully put into production the 600000 tons of nitro fertilizer project in Guizhou on July 20, 2014. the 1.23 billion yuan raised was once again used for 600000 tons of nitro compound fertilizer in Guizhou and 400000 tons of water-soluble fertilizer project under construction. After the full production of the project, the production capacity of Jinzheng water soluble fertilizer and nitro fertilizer will jump to the forefront of the industry. and will have world-class quality in improving fertilizer use efficiency, saving agricultural water, reducing ecological environment pollution, improving crop quality and reducing labor force and other aspects to lay a solid foundation for promoting China's water and fertilizer integration technology, to achieve the magnificent transformation and upgrading of enterprises.

At present, Kim Jong-da has set his sights on new fertilizers such as biological fertilizers, foliar fertilizers and soil conditioners, which can solve many problems such as environmental pollution, ecological imbalance, soil acidification, biological fertility decline, and the quality and safety of agricultural products. form a series of plant nutrition package fertilizers for different crops, achieve simultaneous improvement of crop yield and quality, strive to become the world's leading plant nutrition expert, and constantly improve the quality of cultivated land. Continue to lead the development of China's new fertilizer industry, and make due contributions to the development of ecological agriculture.

Transformed service drives coruscate new vitality of agricultural materials

In order to further enhance the company's ability in agrochemical services, Kim Jong-da organized and innovated the market promotion model of "simultaneous sowing of crops and fertilizers" and water and fertilizer integration technology, and set up 500 agrochemical service teams throughout the country to carry out "agrochemical services for thousands of miles". Technical services drive channel expansion. Then invested 580 million yuan to build agrochemical center project, planned to build headquarters agrochemical service center and 100 regional agrochemical service centers, covering 14 provinces in East China, South China, Central China, North China, Southwest and Northwest. It is understood that the technology of "planting fertilizer and sowing at the same time" has been extended to a total of 18.5 million mu over the past six years, with an additional economic benefit of 3.7 billion yuan.

Wan Lianbu, chairman of Kim Jong-da Group, said that under the new situation and new normal of the industry, Kim Jong-da timely put forward a new corporate vision of "the world's leading plant nutrition expert and planting solution provider". It is also what it needs, and it is an interpretation of the company's long-term development direction on the basis of an accurate grasp of customer needs and its own core competencies. In the future, Kim Jong-da will build 100 regional agrochemical service centers across the country into a comprehensive service platform integrating the production and sale of new fertilizers, as well as the agency sales of pesticides, seeds, agricultural machinery and raw materials, and agrochemical services, and strengthen the cultivation of new farmers and set up a "ten thousand people agrochemical service" promotion team. At the same time, Kim Jong-da will rely on the advantages of the company's distribution network and agrochemical service centers throughout the country to build a national agricultural e-commerce platform and promote the upgrading of channels and services.

Global Wisdom to build a New engine of Modern Agriculture

In order to promote the development of new fertilizer and water-fertilizer integration technology, Kim Jong-da has actively strengthened cooperation with some world-class advanced counterparts abroad. At present, the company has established long-term cooperative relations with 6 universities in the United States, 3 laboratories of the United States Department of Agriculture, Norway Akunas, Livnat of Israel, Netfield of Israel, Norwegian University of Life Sciences, Israel-China Agricultural Exchange and Cooperation Center and other enterprises and institutions, aimed at improving the company's technical level and R & D and innovation capabilities in new fertilizers, plant nutrition and other fields. On November 2, 2014, the "Kim Jong-da-Livnat Agricultural Science and Technology Research Center" was officially unveiled, which is also the second R & D center for overseas corporatization operation of Kim Jong-da. The center will be based on the resource advantages of both China and Israel, tracking international advanced agricultural technology. We will strengthen agricultural science and technology, especially the research on the integration of water-soluble fertilizer and water-fertilizer, the international cooperative research on new agricultural technology projects, the construction of modern agricultural demonstration parks, and the demonstration and extension of water-fertilizer integration, so as to serve the realization of China's agricultural modernization and further promote the development of "intelligent agriculture."

As a leading enterprise in China's compound fertilizer industry, Kim Jong-da will unusually invest in scientific and technological research and development, broaden global horizons, provide farmers with high-quality and technologically leading "products and services", and promote the protection of cultivated land. Sustainable development of the ecological environment, and then promote the modernization of China's agriculture, which is the historical mission and unshirkable responsibility of enterprises.