5 tips to make your florist more and more profitable

Today's flower shop operators are facing consumers with higher and higher levels of appreciation and consumption. How to develop yourself with the changes of the times, instead of being left far behind by it? Canadian florists have summed up five experiences.

First, never stop pursuing floral art

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"if consumers can't see something new in your florist window, they won't walk into your shop. You have to follow the trend of floral art closely, whether it's color, shape or other elements. "

They have put forward a lot of suggestions: study flower art courses and watch various flower art shows (especially those from abroad with unique styles).

They also mentioned in particular that wholesalers' exhibitions are very important because you can often find the latest flower paste, flower utensils and flower materials at such exhibitions. In addition, it is important to pay attention to the ideas of pre-conscious consumers, because they can bring you a lot of new ideas.

Second, follow the pace of technological development

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A florist who has been a florist for 28 years believes that having an excellent computer program can help you know where to get business. "my computer software can tell me why people order flowers. The program can even help me make monthly and annual performance comparison statistics. "

The development of the computer network has further separated the business from the florist entity. "our website has about 800 registered customers, a large number of whom used to be local residents, and after moving, we still want to find a familiar florist to provide services for them."

Third, persist in providing quality services

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Another florist said that it is very important to adhere to the principle of "reputation first". She has three phones in her florist, and about 98% of orders are confirmed by phone. The owner believes that people's pace of life is tense, so people will fully rely on the flower shop to deal with flower art, even from the beginning of how to design it.

"if you never provide poor service, when both the off-season and the peak season come, you will find that you have accumulated a group of regular customers who always come. You should continue to pay attention to them, send them all the information about the goods sold, and fulfill your promise 100%. "

Keep the stability of the team

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A florist said, "you may have a very stable source of business." One day there is a newcomer in your store, and everything is messed up and your customers are affected. You know, a new face is likely to shock your customers. " Her advice is to keep the management team stable to meet the needs of regular customers.

"if every clerk who works in your store is happy with peace of mind, it will be a great appeal. Consumers will see all this in their eyes and feel your positivity and vitality, which is most important to your business. "

5. Integrate into your living environment

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Trey Flower Shop was founded in 1962. The current owner, Jim Trey, is the son of the founder of the flower shop. Jim says his florist often participates in community welfare activities, although it takes up about 1/4 of their time.

"it's very rewarding," Trey said. We got to know everyone and got in touch with them, and because my shop is named after me, when people think of me, they will naturally think of Trey Flower Shop. "

Also find a relatively good location for your florist. "the home side of the main street is an ideal location." People tend to look for gifts to take home on their way from work, rather than on their way to work. " Trey said.

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