The "shanzhai food" in the rural market needs urgent attention.

Recently, some netizens have posted the fake food they bought in rural markets, such as "Hongsheng", "gourmet restaurant" and "Trent Classic", pointing out that the deja vu names in the pictures are "confusing the real with the fake".

Food safety has always been a topic of concern, but for the rural market, the reporter found that this is an urgent concern.

If only the taste is different or the name is similar, "fake food" is not enough to arouse "public outrage". As experts said, the biggest harm of "fake food" is that the production environment is poor, sanitary conditions are not up to standard, and even contain additives that exceed the national allowable dose.

In recent years, the government has strengthened its supervision on food safety, and some "fake food" have retreated to the urban-rural fringe and rural areas, so that farmers have become the most direct victims.

A netizen said that the "Trent Classic", which is very similar to a well-known milk package, is often used by some villagers as a "nutrition" to visit pregnant women or patients.

Relatively speaking, the food supervision in the rural market is relatively weak. Some rural children use fake food with "high additives, poor hygiene and counterfeit famous brands" as snacks. Over time, their health and even their lives may be seriously threatened.

It requires the joint efforts of many parties to curb the "shanzhai food" in rural areas and safeguard the "safety on the tip of the tongue" of farmers. It is an important means for some localities to integrate the departments of industry and commerce, the Food and Drug Administration, and quality inspection departments to strengthen law enforcement by setting up the Market Regulatory Administration.

At the same time, it is necessary to strengthen food safety publicity in rural areas, let villagers have a certain understanding of the characteristics and hazards of "fake food", enhance their awareness of safeguarding their rights, and encourage them to actively participate in the action against "fake food".