The way of raising meat and poultry should adapt to the change of consumption demand.

With the change of society and the development of economy, the way of meat and poultry breeding has changed significantly, such as higher nutrition level, more feed supply, less activity, shorter feeding cycle, larger feeding scale, more means of promoting growth, finer management, faster turnover and higher benefit. The benefits are also obvious, poultry products from a serious shortage to basic satisfaction, and then to the current surplus, poultry food from a luxury more than 30 years ago into popular food. With the improvement of consumption power, the differentiation of consumer groups and the reversal of the relationship between supply and demand, some high-end consumers are no longer satisfied with quantity supply and begin to pursue quality and quality. the proportion of high-end, middle-end and low-end consumers of poultry meat is changing significantly, and the number of high-end poultry consumers is quietly growing. The author believes that the way of meat and poultry breeding should comply with the change of consumption demand.

Properly prolong the feeding period

In the sixties and seventies of the 20th century, the backwardness of productivity, the low productivity and the lack of social wealth formed a huge gap between supply and demand, such as animal husbandry, and so was the meat and poultry industry. After the reform and opening up, with the liberation of productive forces, the poultry industry began to explore and pursue a series of methods such as fast growth, high feed conversion rate and short breeding cycle, including breed selection, hybrid improvement, feed optimization, additive use, vaccine and veterinary drug research and development, environmental improvement, etc., so far, it has almost reached the extreme state. The feed-to-weight ratio of broilers and ducks is about 2 ∶ 1, and the breeding cycle is more than 40 days. This is not only the result of the development of animal husbandry science and technology, but also the result of market promotion.

When the sufficient supply of poultry meat meets people's demand for quantity, it also bears the price of declining quality, poor taste and lack of flavor. The growth rate is fast, the feeding cycle is short, there are genetic and breeding factors, and the high level of feed nutrition is one of the important factors. There is no doubt that it is reasonable to pursue rapid growth and increment when there is a shortage of supply in the past, and when it changes from a shortage of supply to a balance or even a surplus of supply and demand, it is also necessary to modify the breeding standards, appropriately reduce the level of feed nutrition, appropriately prolong the breeding period, and take into account the quality of poultry meat.

Appropriately increase the amount of activity

Life lies in exercise, and an appropriate amount of exercise is an important condition for life to maintain health and vitality. Among the food poultry raised in captivity, free-range chickens and ducks are particularly favored by people. In addition to their omnivorous nature, an obvious reason is their sufficient activity.

Today, when Chinese people basically bid farewell to poverty, live a well-off life, and gradually transition to modernization, green food and organic food began to enter people's vision and life, building sports grounds and swimming pools for organic pigs and feeding chickens in the woods. it is not only the selling point of the operator's marketing plan, but also one of the measures to improve the quality.

At the present stage, under the background of pursuing the maximization of economic benefits, the meat and poultry breeding industry takes restricting the movement of meat and poultry as one of the means to grow quickly, save materials and increase income. the density of meat and poultry is high, not to mention sports venues, and even restrict sports. Meat and poultry "eat, sleep, grow" has become the norm. The change of the market and the reversal of supply and demand require us to re-examine the accustomed way of raising meat and poultry, revise and improve the breeding standards of meat and poultry, provide reasonable living space and activity space for meat and poultry, and appropriately increase the amount of activity, which is not only a kind of animal welfare, but also one of the measures to improve the quality of poultry.

Appropriate reduction in the use of growth promoters

The use of growth promoters is a magic weapon and secret weapon of modern meat and poultry breeding industry. objectively speaking, the use of growth promoters such as vitamins, trace elements and mixed additives plays a good positive role in the development of meat industry. it plays an important role in alleviating the shortage of poultry supply and improving people's living standards.

However, in recent years, there are signs of overuse of growth promoters. In the same kind of meat and poultry, there are not only many kinds of growth promoters, but also the phenomenon of exceeding the standard. Illegal use of antibiotics, illegal use of hormones and prohibited substances have been banned repeatedly. The market and the media have issued warning signals to the excessive use of growth promoters. Consumers have questioned the excessive use of growth promoters with skeptical eyes. Meat and poultry breeding standards should also regulate, adjust and revise the types and dosage of growth promoters.