How to realize borderless cross-border cooperation in leisure agriculture?

Leisure agriculture is an instinctive, wise and inevitable umbilical cord blood root-seeking journey, self-adjustment behavior and supply-demand dislocation cycle after human beings have entered the industrial society and information society from the agricultural society.

In today's society, the world is flat and the relationship is universal. Under the premise that the marketing of a single specific product (point) follows the law of diminishing marginal benefits, the industrial management chain (line) can be extended from the upper end to the lower end. The industrial circle (surface) can be linked horizontally and longitudinally, and the industrial complex can be integrated internally and externally, which is the theoretical basis of the boundless leisure agriculture.

The practice and exploration of borderless leisure agriculture is the practical application of the scientific concept of development and the objective reflection of the new normal economy, which requires us to re-recognize the relationship between human beings and agriculture and the connotation and extension of leisure agriculture. re-recognize the complexity and flexibility of natural and social systems, and re-recognize the penetration and adaptability of economic and social activities. Re-recognize the subversive power and influence of scientific and technological innovation and cultural creativity. Borderless leisure agriculture is mainly reflected in the following six aspects:

I. there is no boundary between agriculture and tourism

Once upon a time, leisure agriculture was only a small branch of the tourism product system, but most of the tourist scenic spots in our country are in the countryside. Leisure agriculture not only has a counter-encirclement, but also permeates into the scenic spots. it has become one of the ways for the expansion, upgrading, transformation and upgrading of traditional scenic spots. The combination of agriculture and tourism, the common strength of agriculture and tourism, promoting tourism by agriculture, leading agriculture by tourism, there are brigades in agriculture, and there are farmers in brigades, which is becoming the development trend of leisure agriculture and rural tourism. In addition, soon, a new term will be born, that is, scenic spot agriculture, after the concept of scenic spot agriculture is popular, it will once again prove that there is no boundary between agriculture and tourism.

II. There is no boundary between agriculture and leisure

Leisure agriculture integrates capital, science and technology, talents and modern management ideas. it is the vanguard, incubator, experimental field and promotion station of agricultural modernization, and the universal glue, adsorbent and storage bag of other agricultural models and forms. it can be said that all advanced agricultural science and technology, agricultural models can be used and displayed based on the carrier of leisure agriculture, and does not affect the process of agricultural production. Today, agriculture itself is subdivided into a large number of formats, models and types. Rough statistics include traditional agriculture, characteristic agriculture, high-efficiency agriculture, modern agriculture, petroleum agriculture, facility agriculture, organic agriculture, circular agriculture, biological agriculture, leisure agriculture, urban agriculture, creative agriculture, brand agriculture, three-dimensional agriculture, intensive agriculture, two-type agriculture, order agriculture, digital agriculture, precision agriculture, water-saving agriculture, irrigated agriculture, mountain agriculture, dry farming, balcony agriculture, courtyard agriculture, Base Pond Agriculture, Space Agriculture, Marine Agriculture, Saline Agriculture, Desert Agriculture, Mother Agriculture, low carbon Agriculture, Green Agriculture, Blue Agriculture, Black Agriculture, White Agriculture, Purple Agriculture, Color Agriculture, aromatic Agriculture, selenium-enriched Agriculture, Mother and Child Agriculture, carbon sequestration Agriculture, Foreign Exchange earning Agriculture, Futures Agriculture, scale Agriculture, Capital Agriculture, crowdfunding Agriculture, Micro Agriculture, Virtual Agriculture, etc. Although many concepts are crossed or even repeated, they are the definition, demand and exploration of agricultural characteristics. The development of leisure agriculture has further stimulated innovation, creativity and entrepreneurship in the field of agriculture, and more agricultural concepts or concept agriculture will emerge, whether you know it or not, whether you like it or not, it is inevitable and trend.

III. There is no boundary between urban and rural areas

If we rigidly set the precondition of leisure agriculture as rural areas, then the relevant agricultural phenomena that occur in cities can only be called sub-leisure agriculture, quasi-leisure agriculture or imitation leisure agriculture. For example, rooftop agriculture and rooftop garden in the city, balcony agriculture and fish and vegetable symbiosis aquarium in the family, vertical agriculture in the outer wall of the building, art agriculture in shopping malls, plant screen in the office, display agriculture in famous restaurants, landscape agriculture in the park, parent-child agriculture in the kindergarten, agricultural popular science nursery in primary and secondary schools, horticulture and recuperation base in homes for the elderly, and then such as the rural style of Food Street. The agricultural carnival in the city square, even just catching fish by parents and children in the inflatable pool of the city park, a small pot of fruits and vegetables on the coffee table in the hotel room, and even a mini plant pendant on the key chain of the fashionable young people in the city, all show that our pursuit of agriculture, green and health is also a kind of arousal of group consciousness. Among them, some products and technologies are directly supplied by leisure farms, and some are inspired or influenced by leisure agriculture. From the perspective of the overall development of society, while vigorously developing rural leisure agriculture, we should welcome agriculture to cities and encourage the growth and popularization of sub-leisure agriculture, similar leisure agriculture and imitation leisure agriculture mentioned above. The development level of leisure agriculture in a place depends not only on how many star farms there are, but also on building the city into a pastoral city, rather than a forest of concrete and steel. With leisure agriculture as reference or guidance, education should be turned into an ecological, interesting and creative paradise for learning and growth, and guide tourism real estate to become manor, old-age real estate to become village, and industrial and commercial real estate to be ecological. as a whole, we will create a beautiful and harmonious, happy and livable, slow-living county city full of personality and characteristics, and full of creativity and vitality.

IV. Resources and elements have no boundaries

The elements of leisure agriculture add culture, education, experience, health preservation, landscape, cultivation and processing on the basis of the six elements of tourism, food, accommodation, travel, shopping and entertainment. Leisure agricultural resources include all agricultural production, farm life, rural ecology, farmers' skills and farming culture, such as astronomy, geography, agriculture, forestry, animal husbandry, sideline and fishing, and can flexibly absorb all the elements of fashion, popular culture and urban resources. Leisure agriculture is also the only agricultural form that attracts the continuous flow of all kinds of advanced elements from the city to the countryside through the advantage of resources, which has a long-term impact on the interaction between urban and rural areas, especially the construction of a new countryside. Because of this, when conducting the survey of leisure agricultural resources, it will break through the way and scope of the original survey of tourism resources. In the planning and analysis, it will be sorted out more deeply from the three aspects of space, time and interpersonal: first, the effective linkage and coordinated protection among mountains, water, fields, gardens, roads, towns, villages, houses and scenic spots; second, through the ages, spring, summer, autumn and winter, day and night, busy farming, legal holidays, 24 solar terms and other different time periods and different time node product configuration optimization and management strategy adjustment The third is the subdivision and trade-off of different groups of tourists, such as men and women, old and young, far and near, interests and hobbies.

V. modes and formats have no boundaries.

The industrial form includes leisure agriculture, leisure fishery, leisure pasture, leisure forest farm, leisure orchard, leisure tea garden, leisure vegetable garden, leisure garden, leading enterprise display and experience base of agricultural industrialization and logistics support base of enterprises and institutions. The regional distribution includes urban creative experience type, rural leisure vacation type, tourist scenic spot dependent type, agricultural park matching type, new rural construction demonstration type, ethnic village culture inheritance type, mountain area under-forest comprehensive development type, lake wetland protection and utilization type, reservoir area water source ecological conservation type, mining area comprehensive management restoration type and old area industrial poverty alleviation type and so on. The development model includes small family farm type, mini crowdfunding experience type, mass leisure and recreation type, high-end health vacation type, regional pillar industry extension type, special theme culture depth development type, specific tourist source market docking type, community support agricultural order type, farmers' cooperative organization binding type and brand farm chain type, etc. In the theme orientation, there are agricultural industry theme, characteristic industry theme, sports and fitness theme, health and vacation theme, business and leisure theme, interesting education theme, popular science travel theme, social science humanities theme, cultural experience theme, art display theme, novel personality theme and so on. It can be said that there are various types of patterns, different sizes and different positioning themes. In terms of business formats, many traditional business models and service formats will be combined with leisure agriculture. Such as ploughing and studying academy, health apartment, warehouse supermarket, high-end kindergarten, country bar, Haus International Hostel, logistics base, enterprise training base, enterprise headquarters manor, intangible cultural heritage protection center, community owner manor, rural wedding photography base, film and television culture shooting base, citizen holiday university, college students' entrepreneurial practice base, farmers' entrepreneurship park, plaid farm, pet training center, Folk collection and display center, national defense education and training base, public welfare association activity base, etc. These new formats enrich the product system of leisure agriculture and speed up the integration of leisure agriculture to social resources.

VI. Functions and functions have no boundaries

What I grow is not vegetables, but loneliness (function of seclusion); what I plant is not vegetables, but hope (function of encouragement); what I plant is not vegetables, but cause and effect (function of meditation); what I plant is not trees, but love (commemorative function); what I plant is not trees, but passbooks (investment function); what I plant is not trees, but green rhymes (environmental protection function). From online happy farms to realistic happy farms, from cafes of many people to farms of many people, Angry Birds games to Angry Birds theme park, from where Dad goes to the farm, from China on the tip of the tongue to the farm on the tip of the tongue, leisure agriculture gives full play to its comprehensive absorptive capacity. With the strengthening of state and local departments at all levels in supporting and guiding leisure agriculture, the supporting industries and services of leisure agriculture are becoming more and more perfect and mature. Leisure agriculture will certainly develop into an agricultural grand view garden, a large educational classroom, an ecological living room, a party base camp, a gourmet carnival, a specialty shopping village, a new position of popular science and a new carrier of art. Promote the integrated development of urban and rural areas, tradition and fashion, technology and art, culture and creativity, industry and platform.

To sum up, leisure agriculture demonstration, there are standards, no boundaries; there are benchmarking, there are no similarities; there are periods, there is no end. Borderless leisure agriculture, there is cognition, there is direction; there is cognition, it is good to practice; there is cognition, it is called exploration.