The marriage of animal husbandry and e-commerce needs institutional protection.

Recently, the article "Electronic Commerce in Animal Husbandry Industry needs to pass five hurdles" published on the Internet has attracted the attention of the author. The article points out that the combination of animal husbandry and e-commerce has to go through trust, talent, commodity, service, logistics and so on, which involves product quality, standards, talent requirements, service guarantee and logistics cost. but it can be said to be "one hit".

It should be said that the combination of animal husbandry and e-commerce has its particularity and higher internal requirements compared with other industries. From a realistic point of view, most of the animal husbandry practitioners and their business places are far away from cities and county towns, they are used to concentrating a period of time to purchase products needed in cities, and have a certain dependence and habit on the use of related brand products, which puts forward higher requirements for the combination of animal husbandry and e-commerce. For example, this group has a variety of practical needs for e-commerce, such as "products need to be tried out, quality needs to be verified, varieties are allowed to be changed, emergency needs are guaranteed, and the cost of online shopping is lower than the cost of self-purchase." this requires e-commerce to comprehensively and carefully consider the needs of such groups and make relevant service commitments.

It can be predicted that once the animal husbandry marriage e-commerce breaks through the bottleneck constraints of product use habitual positioning, quality real-time verification, and ensuring the implementation of after-sales service, its promotion and application will come naturally.

On the one hand, with the help of the credibility of the government, we should solve the worries of animal husbandry marriage e-commerce for users. "Gold and silver cups are not as good as the word of mouth of the common people." out of realistic consideration of high operating costs, urgent prevention and control of emergencies, and difficulties in protecting their interests, animal husbandry practitioners often dare not easily accept products sold on the Internet. They are afraid of irreparable losses caused by fake and shoddy products. It is necessary for e-commerce to take the initiative to communicate and coordinate with government departments such as business administration and animal husbandry management, with the complete after-sales service of "products can be tried out, varieties can be replaced, emergency can be met at any time, and quality is absolutely guaranteed". Win the trust of relevant government departments and the reputation of users, and lay the foundation for the development of animal husbandry marriage e-commerce.

On the other hand, it is necessary to establish and improve the industry self-discipline system of animal husbandry marriage e-commerce. In promoting the combination of animal husbandry and e-commerce, based on the fact that animal husbandry practitioners are dependent on marketing products, we should comprehensively establish a complete industry self-discipline supervision system and a series of supporting security systems, so as to eliminate users' habits and dependences. in particular, it is necessary to take out quality assurance insurance for products sold and establish a compensation fund for safeguarding users' rights, so as to urge users to change their inherent habits. To achieve from the beginning to operate in good faith and conscience, to win the trust of this group.

In addition, it is necessary to establish a liaison and mutual trust guarantee mechanism for through manufacturers. The most important thing about the degree of combination of animal husbandry and e-commerce lies in the degree of trust of animal husbandry practitioners to the relevant manufacturers, which requires that when developing animal husbandry e-commerce, it is necessary to establish direct contact channels between the group and manufacturers and good faith mutual protection channels to ensure that the legitimate rights and interests of both sides are protected.

Finally, we should start from the network platform, the whole process of open, fair and transparent operation, and take the initiative to accept the supervision of the media and relevant government departments, to speed up the pace of animal husbandry marriage e-commerce.