The Entrepreneurship experience of Agriculture-related Internet

Shao Zhenggang is from the production team of "Walking Kitchen". When he won the second prize of Zhejiang Entrepreneurship and Wealth Competition in October last year, many people in China know about such an entrepreneurial team that strives for agriculture in the forefront of the Internet. They use Internet thinking to manage more than a dozen large and medium-sized agricultural bases, flower bases, and fishing grounds in Hangzhou, helping farmers open up the Internet market and face users with authentic products, below-market prices, and extreme interactive experience. These farms have a total of more than 100 million offline water each year, and they hope to use this model to operate 100 places of origin in the coming year. Here Shao Zhenggang introduces his entrepreneurial experience.

Find mistakes as soon as possible

Shao Zhengga is a very lucky man. Before the project was launched, they found that fresh was a fake demand. Apart from the huge cost of logistics to build warehouses, the product itself could not generate profits, but would drag the team to death because of its unstable volume. And a single farm, no matter how big you make, your products can not meet the daily food purchase needs of a community of thousands of people. Specifically, when many people go shopping, they must imagine that a dish is made up of several raw materials, rather than buying carrots simply because your carrots are good. Users' needs are diverse, but you may not be able to provide enough.

There are many agriculture-related websites in China, but recently there are many service 020 models that work with local vegetable markets and supermarkets to achieve the ultimate goal of one-hour delivery. They thought about it, but they couldn't do it, and there was no profit, so they started from the source and went straight to the production base.

Try more at a small cost

From their initial goal of helping a farm to build an Internet brand to today's goal of introducing 100 agricultural bases, the model has been changing, and the only constant is the food-related Internet. To be exact, he is not sure why the project has changed so much. He believes that this is also what everyone will encounter in entrepreneurial projects, which will involve "business models, pseudo-requirements, user pain points, and so on."

Shao Zhengga personally feels that the biggest advantage of starting a business and development with Internet thinking is that it is changeable. In the Internet, you can make your assets very light and make a U-turn when the boat is small. On the other hand, variety is also the essence of Internet entrepreneurship, many successful enterprises look back, how many projects and the original design is the same?

So start a business must try more, change is because the enterprise is making progress, is to do better, this is also an embodiment of the law of nature.