"it is difficult to sell carrots" stings traditional cultivation

"what should I do? what should I do?" Zhong Wei, a poor family, looked at the carrots piled up in his cellar scratching his head. The reporter went down to the cellar and saw that many of the tens of thousands of kilograms of carrots began to sprout and had to be thrown away if they could not be sold.

Yin Jia Xin Countryside, Shenbei New District, Shenyang City, Liaoning Province, is well-known as "the first village of carrots", and is now famous online as "the first difficulty in carrot sales". Nearly 20,000 tons of carrots lay quietly in the cellar.

Be in a hurry on the Internet! Relevant departments in Shenbei New area helped villagers to publish purchase information on the Internet and carried out "caring group buying" activities through Wechat and other means. The competent department of the service industry in Liaoning has also launched a response mechanism to actively organize large and medium-sized agricultural products circulation enterprises in the province to purchase carrots on the spot. Tong Jiawen, secretary of the party branch of the new countryside, said: "I did not expect that our people in Shenyang were so enthusiastic that supermarkets and canteens of various units have come to 'love purchase' and have sold more than 2 million kilograms since March."

The reporter learned in the interview that it is not the first time that the "difficulty in selling carrots" has appeared. Similar situations have occurred in 2007 and 2012, but the problem is more prominent this year. Can a long-term solution be solved by "giving love" alone?

Just in the new countryside, villager Duan Liquan does the business of "beauty" and refrigerating carrots from other places. He said: "this car is loaded with new carrots from Fujian. Other people's carrots are so neat and clean that they can be sold at the wholesale market for 3 yuan per kilogram, but the carrots in our village cannot be sold for 0.3 yuan a kilogram. I have worked as a sales agent for our village. I know that the carrots in our village are delicious and nutritious, but they do not sell well. In addition, the short-sighted practice of the villagers in the past few years has hurt the agents. " He Lixing, president of the Shenyang vegetable Circulation Association, confirmed this statement. He believes that the frequent occurrence of "difficulties in selling cabbages and radishes" in the past two years are all related to the inertia of farmers' traditional cultivation, regardless of market changes, sales channels, and poor product upgrade. therefore, it cannot withstand climate disasters and price cycle fluctuations.

Tong Xixin, a big carrot grower, is also looking forward to change. 200000 kilograms of carrots piled up in his family's five large cellars, none of which were sold. Because the village said that there are people who come to "offer love to purchase", let the poor families sell first. Tong Xixin calculated an account: 1000 yuan per mu of land rent, plus carrot seeds, labor fees and other expenses, the cost is about 2500 yuan, with the reduction of carrot production last year, the cost price of carrots per kilogram is 0.8 yuan. "now it's basically sold for money!" Tong Xixin was angry in his heart. He said that this year can not be planted again, if only to develop contract agriculture, he would rather spend more money on organic fertilizer to ensure the quality of carrots, sell at a good price.

Tong Xixin and Zhang Wenguo, deputy head of the Shenbei New District Government, thought of going together. Zhang Wenguo believes that it is possible to mobilize people from all walks of life to "show love" to save the emergency, but if we want to fundamentally solve the "selling difficulty," we still have to adjust the planting structure. Shenbei New area is a famous base for deep processing of agricultural products, which has geographical advantages in guiding farmers to dock with the industrial chain of deep processing of agricultural products. The government can not intervene in the market, but it can help farmers solve the problem of information asymmetry, build a bridge between production and marketing, and guide farmers to upgrade their planting structure.