Have confidence in your own things.

Eight years ago, China lifted its four-year-old ban on rice imports to Japan, and two of the first Japanese rice brands to resume exports to China were very famous, one called "Yueguang" and the other "love at first sight". They are famous because they are too expensive: at that time, they were priced at 198RMB / Kg and 188RMB / Kg respectively. It was from that time that the word "sky-high price of rice" came into being.

Now the old story is mentioned again, the trigger point is the re-emergence of "love at first sight", which is one of the protagonists of "sky-high price rice" at that time, and has once again become the focus of public opinion. Of course, times have changed, and the new topics focus on different directions: first, "love at first sight" rice is not sold in the domestic market, but domestic consumers buy it from the Japanese market; second, many people are talking about sky-high prices of rice. but in fact, they do not know that the protagonist "trance at first sight" is "love at first sight".

The story is like this: following the "reversal" incident that "Chinese went to Japan to buy toilet seats originally made in Hangzhou", some media reported that "the sky-high rice bought by Chinese people from Japan at 300 yuan / Kg actually came from Northeast China, called 'trance', and the lowest local price was only 6 yuan / Kg." this is obviously more "counterattack" and dramatic than the former. It seems to throw a bigger stone into the pond of public opinion.

The hype is very lively, but just like not knowing that "love at first sight" is a "trance", most people who express their opinions, as non-professionals, mostly speak layman words with various emotions. Of course, the social role of these words is hardly of positive value. For example, some people associate this with food safety, thinking that it is because consumers do not believe in the domestic food safety environment that they come to Japan to buy sky-high rice, even if they go abroad to buy home-made goods. this kind of unjust behavior can still reflect the mentality of some Chinese people.

The so-called connoisseur, the way of this matter is actually not hidden much deep, you can learn about it by looking through some information on the Internet. With these materials at the bottom, know a deeper background, and then look at this matter will feel that it is in line with the market logic and normal thing. Japan rarely imports rice, which is not only aimed at China, but also difficult for rice from other countries to enter the Japanese market. Some people say that this is because Japan's food safety standards are too strict, in fact, this is only a superficial phenomenon, the real reason is that Japan wants to protect its own agriculture and farmers. Japan's intensive agriculture will produce high-quality agricultural products, but the cost is too high and the market price is too high. This product is not competitive in the open market. Once Japan liberalizes its imports, the vast majority of its farmers will go bankrupt. Many rice-producing countries, including the United States, South Korea and Thailand, have quarreled with Japan for years, demanding that Japan be more open to rice, but Japan rarely gives in. It's not that I don't want to, but I don't dare.

However, although Japan is so protected, it still imports 770000 tons of foreign rice every year, because this is the requirement of WTO and must be completed. In the tender for 100000 tons of imported rice used as staple food, Chinese rice is still popular and accounts for a large proportion. If you look at the amount of rice exported from Japan, it is much more pitiful. According to the National Federation of Japan Agricultural Cooperation Associations, Japan exported 160 tons of rice to China in 2014, up from 80 tons in 2013. If there is no policy, Japanese rice dealers are not willing to pay high prices for domestic rice, they prefer to use cheap, stable and safe foreign rice.

From this point of view, there is a lot of hype about the fact that Chinese people go "crazy" to sweep the sky-high price of rice in Japan. Just as the Japanese would like to see this phenomenon but do not understand why, many of us do not want to see this situation but do not know the truth. Some media use the word "crazy" to describe events, which is largely subjective and arbitrary, thus misleading. In fact, not many Chinese people buy rice at sky-high prices at all, and we have not seen any media give accurate figures so far.

As for some people in the industry to reflect on the development of the domestic rice industry through this matter, especially the lack of brand building, it is of positive significance. Of course, even if our rice has problems of one kind or another, we should still have confidence in our own things. After all, Japanese people feel more helpless than proud when they eat self-produced rice with the same high price. Maybe they are also sighing: when will they be able to eat rice as cheap and good as China?