A New transaction Mode of Agricultural Materials in the Internet era

"On March 19, just after the intermittent spring rain in Jiaxiang County, Jining City, Shandong Province, the green wheat field in Caopu Town of Liangbao Temple could not be seen at a glance, rippling constantly under the breeze, like a green ocean." Cao Liude, a villager, runs a unique agricultural materials store-Cloud Farm Village-level Service Station at the entrance of the village, which is the first online agricultural materials vertical trading platform established by Beijing Tianchen Cloud Farm Technology Co., Ltd. in China.

"I used to sell agricultural materials in the village, but I joined Cloud Farm last April." Cao Liude told reporters,"Help the village people order agricultural materials from the Internet, And deliver goods to home, Each bag of seeds can be at least 5 yuan cheaper, Last year light fertilizer sold more than 800 tons!" In the past, villagers had to go to agricultural materials dealers in villages or counties to buy agricultural materials, while village-level dealers took goods from county-level dealers, county-level dealers took goods from provincial-level dealers, and the agricultural materials were distributed layer by layer, so the agricultural materials were expensive. Through the platform of Cloud Farm, villagers place orders online, which are delivered directly by agricultural materials manufacturers, so the price of agricultural materials is much cheaper.

There are not many seeds, chemical fertilizers and other agricultural materials purchased by a single villager. If the farmer directly contacts the manufacturer, the manufacturer generally will not deliver the goods due to transportation cost and other reasons. At this time, the village-level service station of Cloud Farm operated by Lao Cao will come into use. "A farmer buys less, but a village farmer buys a lot!" Lao Cao told reporters,"Because the price is cheap, People go to cloud farm to buy seeds, Fertilizer, Manufacturers are willing to deliver, I can also for those villagers who do not know the Internet in the online order."

At present, there are more than 300 seed varieties SKU and more than 650 fertilizer varieties SKU on Liuyun Farm. These commodities have entered farmers 'vision only after strict control by Cloud Farm. "Besides price, quality and quantity are the most important!" Lao Cao told reporters,"Buy agricultural materials on cloud farm, don't worry about quality at all, let alone set of seeds, fake fertilizer!"

When asked about the income situation, Lao Cao said shyly: "That must be more than before." In the past, although the profit per bag of fertilizer was about 30 yuan, the sales volume was small, about one or two hundred tons a year. "Now that the volume is large, small profits but quick turnover, and agricultural materials don't have to be sold on credit!" Hand over the money, hand over the goods, let Lao Cao also reduce a lot of risks.

From April last year to now, Lao Cao's cloud farm village-level service station has developed more than 2900 members, radiating 90% of the farmers in the surrounding four villages. At present, Cloud Farm has more than 200 county-level service centers nationwide, more than 16000 village-level service stations such as Lao Cao, and the market covers more than ten provinces such as Shandong, Jiangsu and Henan. Since Cloud Farm was officially launched on February 8, 2014, the number of registered users has exceeded one million, and it has developed into an influential online agricultural materials mall.