When agricultural industrialization meets the Internet

Some people use Internet terms to describe China's agriculture in this way, that is, the 1.0 business model that relies on individual manual labor, and the rise of 2.0 model represented by contracted transfer of large land, farms and parks using large machinery, etc. However, the 3.0 mode represented by highly automated and mechanized precision production, and the highly intelligent 4.0 model integrated with the Internet, we are still in the exploratory stage, especially the application of 4.0 model in agriculture is just beginning.

How should we understand the penetration of Internet thinking and technology in agriculture? With the deepening of agricultural industrialization, how will the Internet help industrialization release greater vitality? What role will agricultural enterprises play in it?

Internet opens up Agriculture 4.0 Model

Industry insiders believe that for a long time, the 1.0 model of small-scale peasant system has been restricting the development of agricultural productivity.

The household land contract responsibility system is the basis of the current productive forces, and it is a 1.0 management model that relies on individual manual labor. One of its disadvantages is that the agricultural circulation system is underdeveloped.

It can be said that 1.0 model objectively suppresses the efficiency of agricultural industrial chain, agricultural production, sales, processing, transportation and other industrial links have not formed a complete system, the structure is loose, greatly reduced the efficiency of agricultural circulation, the increase of farmers' income appears to be sluggish. As a result, the state began to vigorously advocate agricultural industrialization in order to change the backward development model.

How to develop modern agriculture and how to stimulate new agricultural vitality? With the further development of land transfer system, agriculture must realize the transformation from agricultural 1.0 and 2.0 mode to agricultural 3.0 and 4.0 mode through cross-border integration by means of agricultural industrialization and Internet thinking.

Agricultural entrepreneurs should have Internet thinking

In recent years, as the application of Internet of things technology within the scope of the Internet, great changes have taken place in the planting and breeding industry in many places. Greenhouse fruit and vegetable automatic drip irrigation, cattle and sheep feeding automatic feeding, field crop management and protection data real-time transmission, especially with the improvement of agricultural industrialization chain, agricultural production from planting and breeding, management and protection, harvest, processing to sales, logistics and other links, to achieve data transmission, information management.

Based on the analysis of the development of modern agriculture in developed countries, due to the strong penetration of the Internet, essential changes have taken place in operators, labor tools and labor objects in the chain of agricultural industrialization.

From the point of view of operators, those who stand in the field "planning strategies" will be more agricultural entrepreneurs and new professional farmers who have Internet thinking and master network technology. They take the company as the management carrier, have a good understanding of the idea of agricultural industrialization, and have the concept of modern agricultural management.

From the perspective of labor tools, in addition to the tangible agricultural machinery, there is also the invisible Internet of things technology that connects these machinery and automation equipment.

As far as labor objects are concerned, the current scattered land can no longer meet the requirements of Internet agricultural production, so it is necessary to centralize the land and carry out industrialization and large-scale management. only in this way can we reflect the advantages of full coverage, seamless penetration and efficient interconnection of Internet technology, so as to produce high-quality agricultural products.

The Internet draws the "high-speed railway" of agricultural industrialization.

If agricultural industrialization is compared to a series of "high-speed rail", it organically connects the links of planting and breeding, management and protection, production, processing, logistics, sales and so on. To make this "high-speed rail" faster and more efficient, it is inseparable from the high-speed channels supported by Internet technology. To ensure the smooth flow of these high-speed channels requires not only the top-level design from the government, but also the continuous integration of ever-changing Internet technology.

In recent years, the government has regarded the Internet as an important way to solve agricultural problems, and the importance of the Internet for agricultural development has been highlighted in the policy documents on supporting and benefiting agriculture at all levels.

From the production of agricultural products to the cultivation of leading enterprises, from the development of modern logistics and e-commerce to the entry of information services into villages and households, all depend on the development of agricultural Internet. Driven by Internet giants, the performance of e-commerce is the most eye-catching. The two-way circulation system of "consumer goods to the countryside and agricultural products to the city" has gradually taken shape. Alibaba and JD.com use "e-commerce to the countryside" to establish an operation system in the countryside and activate the rural e-commerce ecosystem.

It can be said that the first in the field of e-commerce, so that the origin of agricultural products and terminal consumption to achieve a point-to-point "direct connection". Many agricultural enterprises and even farmers from producing areas have set up a large number of online stores, and it is no longer difficult for consumers to buy fresh and pure agricultural products online.

The reporter went to the rural areas of Xinjiang to cover the news, although it is far away from the mainland, they still "fire" dried fruits such as dates, raisins, and Badanmu to the whole country. Every local household has fruit trees, so it forms a pattern in which parents are responsible for production and children are responsible for e-commerce operation, and many processing enterprises recruit these industrial villages and "talents" under their command, making use of the Internet model and e-commerce sales channels. the local agricultural products have made a larger industrial effect.

Such examples abound. What we need to do is to realize that the "Internet +" era is unstoppable, at the same time, how to fully integrate Internet thinking and technology into agriculture, so as to realize the upgrading of the operation mode of agricultural industrialization. Among them, the business community should have a better "performance".