Manor economy: a New trend of Agricultural Development in the Future

Modern agricultural manor is a place that integrates agricultural production, consumption of agricultural products and vacation and leisure tourism. In recent years, with the rapid economic development and the liberalization of rural land policy, some commercial capital began to turn to rural areas to look for new investment opportunities. At the same time, the rise of the middle class has raised the requirements for the quality of agricultural leisure tourism. After years of development, rural leisure tourism has also changed from the original spontaneous low-level repeated development, farmers' independent management, backward service facilities and single leisure products to standardized guidance, market standardization, scale upgrading and ecological upgrading. Modern agricultural manor economy arises at the historic moment.

The manor has its specific functions. The development of agricultural manor alleviates the contradiction between supply and demand of funds needed in the process of agricultural development, and forms a positive interaction with the construction of new urbanization and beautiful countryside. The manor also has its unique quality, the modern agricultural manor has developed in the direction of specialization and integration, has perfectly combined the agricultural vacation tour together, and has the characteristics of industrial economy, its characteristics are as follows: the development of the manor tends to intensive scale and synthesis, the quality of the manor tends to be refined and characterized, the planning and design of the manor is creative, the leisure of the manor project is set up, the specialization of the manor management and so on. According to the elements, direction and market types of modern manor development, modern manor can be divided into five types: leisure catering, leisure sports, leisure experience, leisure health preservation and business.

Although the manor economic model is the trend of agricultural development in the future, there are still some common problems in the current development process: first, the agricultural manor itself is a slow and weak industry. As a relatively new business model, agricultural manor needs to be for the purpose of profit, but the industrial characteristics of agriculture are long investment period, slow cost recovery and high crisis risk; second, the management mode of agricultural manor is backward. Because the agricultural manor is different from the general agricultural project, it must adopt the management means of modern enterprises, but some manors still operate in the mode of agricultural production and operation, which is beset with difficulties and low efficiency; third, the internal operation mechanism of agricultural manor is not mature. The capital chain is often broken due to the information asymmetry between investors and developers, resulting in damage to investors; fourth, the government is negligent in examination and approval and supervision. In a certain period of time, the construction of manors around the country has a large investment and a large scale, and individual local governments relax the examination conditions, so that the "agricultural manor" has become a real estate development project. At the same time, the weak supervision in the process of agricultural manor management has objectively left room for the emergence of problems such as illegal financing, anti-lease, damage to the rights and interests of farmers and investors; fifth, there is no long-term planning. the manor project is only a superficial copy of some foreign examples, or disguised copy, not a good integration of local elements. The project is also unattractive, not so much an estate as a farm. Without long-term systematic planning, it is difficult to form your own brand and fail to keep up with the requirements of the times.

Under the new normal, the development of the manor has entered a benign state, which has been concerned by all levels of society and popular with middle and high-end people, and is still heating up. Driven by the recent favorable development policy of agriculture, rural areas and farmers and the leisure era in China, different types of manors will continue to be built in the construction of beautiful rural areas. its scale, investment, construction style, business model, business content, audience and many other aspects will be more and more improved, and will move towards modern leisure life. At the same time, the future development of the manor also puts forward higher and newer requirements of the times for the planning and design of the manor, the service of the manor, the operation and management of the manor, the investment and financing of the manor and so on. For example, the professional requirements of planning and design will be higher and higher; the humanized requirements of manor services will be paid more and more attention; the operation and management of manors will be more and more accurate; the investment and financing channels of manors will be more open.