"New Farmers" should not be fooled by the concept

Nowadays, when it comes to agriculture, it is called a fever, not to mention Lenovo, Evergrande, marching into agriculture, public opinion opening the way, industry consternation, doing unboiled water. Let's just talk about the various models of doing new agriculture that are full of Weibo and WeChat circles every day. O this, O that, B this, B that, like water ripples, continue to spread in a circle. In particular, Ali Taobao stirs up the water of rural e-commerce as if e-commerce is a basket, and rural things are all-around, so that Internet thinking makes new farmers get five fans. Chu Orange, Liutao, and Pan Apple caused countless people doing new agriculture to get excited, feeling that their products were about to be detonated by the Internet, racking their brains to find a model, as if they could become a leader in the industry.

As everyone knows, in the history of agricultural development for thousands of years, the concept can never replace the natural law of agricultural spring sowing and summer harvest, even if the current science and technology makes the natural attributes of agricultural products serve the commercial attributes, fresh fruits and vegetables seem to be on the market at any time all year round. But no matter how rich Xu Jiayin, Liu Chuanzhi, Pan Shiyi and Chu Shijian can change the natural growth law of agricultural products. In their stories, agriculture is no longer the protagonist of the story, but essentially a winner-take-all show of capital, marketing and management, and agriculture may just be a supporting role. They can not make money for one year, not for two years, or even propose not to make money for ten years, but ordinary new farmers cannot.

People who do new agriculture are inspired by the soul chicken soup interpreted by such "agriculture" stories every day, but seldom calm down to look at the reality they face and the resources they have. In fact, when these bosses marched into agriculture and announced how many million mu of bases there were in a certain place, and said they wanted to raise pigs, grow cherries and grow kiwifruit, they had already thrown out a few streets of ordinary agricultural management in the stock market, channels, brands, and so on. In addition, because of local investment, preferential terms and investment, a large amount of land has been virtually accumulated. Bosses, investors and the government all got what they wanted.

As for the rural e-commerce that the major e-commerce companies are keen to enter, there is no doubt that it can play an important role in promoting agricultural upgrading and increasing farmers' income, but it should also be noted that these enterprises that have become big in other fields and extend their hands to agriculture, the first pursuit is the efficiency of agriculture. These enterprises and their provincial pavilions, logistics centers and local characteristic pavilions have become the benchmark for many new farmers. But a cruel fact is that there is an obvious gap between most new farmers and major e-commerce in brand, channel and profit point.

There are more than 30, 000 agriculture-related e-commerce platforms and 3000 agricultural products e-commerce platforms, but most of the agricultural products sales platforms are not profitable and are famous there and circle the so-called users. The extension and complexity of the agricultural industry chain makes all kinds of e-commerce struggle to cope with, where they sing glamorous songs and shed tears.

Therefore, new farmers cannot be fooled by the so-called concept and do not know where their profit points are. They spend every day on packaging, brands, and stories, losing the foundation of agriculture and their own characteristics, and only know how they got here. I don't know how I lost it, and only I know what it's like. At present, if agricultural workers do not get government subsidies, many are losing money, regardless of the boss or dozens of acres of farms are almost the same. The difference is that when Chu Shijian's oranges could not be sold at the beginning, all kinds of bosses concentrated on purchasing their own employees and swept them away; when the improved varieties were short of funds, the bosses specially went up the mountain to send money, and the funds were used casually, while most new farmers did not have such resources.

We also need to remind all new farmers that when they enter agriculture with a new attitude, want to change traditional agriculture, and devote themselves to solving food safety, they are surrounded by brand planners, sales planners, and platform sellers, especially when invited by various forums, one by one is bigger than the other, with more celebrities and wide resources. But when you spend time, energy, travel expenses, conference fees, and one by one to participate in these activities that serve you, you interact with each other with joy, excitedly take photos and upload photos, and go back to your farm and find that you are still you. I don't know who your vegetables have been sold to. I don't know who your pig has been sold to, and those brand planners, sales planners, platform sellers, forum organizers have already made a lot of money. The people in all kinds of circles you add will not snap it up for you when you can't sell the products, send you money when the capital chain is breaking, and there won't be many people who really recognize you and help you!

If you want to be recognized, the first step is to do your old job well. only by planting your own land and raising pigs well can you win more markets and more help. Compared with the concepts of channel and brand, quality is always the core competitiveness of agriculture. It's okay to watch in Wechat and Weibo circle, but don't lose yourself. It's important to be yourself.

Agriculture needs a persistent heart and a quiet heart. If you do complex things simply, you are an expert in your field; if you do simple things repeatedly, you are an expert in your field; if you do repeated things with your heart, you are the winner in your field.