The e-commerce platform of the National Supply and Marketing Cooperative is expected to be launched in the second half of the year

At a recent press conference held by the Information Office of the State Council, Li Chunsheng, deputy secretary of the party group and deputy director of the Council of the All-China Federation of Supply and Marketing Cooperatives, said that the Federation would strive to build a national e-commerce platform, and all provincial cooperatives would coordinate the development of regional and professional e-commerce platforms, and finally connect to the national platform to form scale advantages and become an "online supply and marketing cooperative." At present, the construction of this platform has been started, striving to be able to go online in the third quarter of this year.

Li Chunsheng said that the recently announced "Decision of the Central Committee of the Communist Party of China and the State Council on Deepening the Comprehensive Reform of Supply and Marketing Cooperatives" has brought the development of supply and marketing cooperatives to a new historical starting point. Supply and marketing cooperatives will better serve the "three rural areas" and truly achieve "surnames for agriculture and agriculture". What dividends will the comprehensive reform of supply and marketing cooperatives bring to farmers?

Li Chunsheng said,"For a long time, the supply and marketing cooperatives have been providing guarantees for farmers in terms of plant protection, soil testing formula, and prenatal agricultural supplies, and will continue to do this work in the future." At the same time, the supply and marketing cooperatives will set up a comprehensive post-natal service platform, so that farmers can truly enjoy convenient and diversified services. In addition, we should strengthen the construction of the 'new network project', solve the problems of' buying difficulties 'and' selling difficulties 'of agricultural products through contract ordering and online sales, so that farmers can get real benefits."

With the rapid development of the e-commerce industry, well-known e-commerce enterprises have "gone to the countryside", bringing new challenges to supply and marketing cooperatives. Zou Tianjing, deputy director of the Council of the National Federation of Supply and Marketing Cooperatives, said that there is competition between the supply and marketing cooperative system and these enterprises, and there is more room for cooperation. In the next step, while focusing on the establishment of e-commerce platform, the supply and marketing cooperatives at all levels are encouraged and supported to cooperate with these e-commerce enterprises to form a joint force serving agriculture.

E-commerce is a new business model, and it is also a major opportunity for supply and marketing cooperatives to develop new circulation formats and improve their management level. Therefore, we should give full play to the advantages of physical networks, accelerate innovation transformation, and realize the integration of online and offline development." Zou Tianjing said that at the beginning of this year, the General Supply and Marketing Cooperative has issued a series of supporting plans such as opinions on accelerating the development of e-commerce, and put forward "four highlights" in the future development layout.

He further introduced that, firstly, highlight the overall advantages of supply and marketing cooperatives, build a national e-commerce platform by the head office, develop regional and professional e-commerce platforms as a whole by provincial cooperatives, and finally connect to the national platform to form scale advantages; second, highlight the advantages of supply and marketing cooperatives close to farmers and give play to the main role of county-level supply and marketing cooperatives in rural e-commerce; Third, highlight the advantages of the wide distribution of physical outlets of supply and marketing cooperatives, accelerate the informatization transformation of grass-roots cooperatives, comprehensive service cooperatives and various business service outlets below the county level, and realize the integrated development of online and offline; Fourth, highlight the key points of agricultural product circulation, give full play to the advantages of agricultural products management enterprises, industry associations and farmers 'cooperatives of supply and marketing cooperatives, and organize agricultural products resources in various places to be sold through the e-commerce platform of supply and marketing cooperatives.

"In addition, we are also actively developing e-commerce models such as B2C, C2C and O2O. At present, there are more than 800 e-commerce enterprises in the whole system." Zou Tianjing said.

In the development of rural finance, Li Chunsheng said, Over the past ten years, Supply and marketing cooperatives system by virtue of network system advantages, Talent reserves and constantly enhance risk prevention awareness, Fund mutual assistance, Small loans, Credit guarantee and other services have developed rapidly, There have been 341 various types of credit, Fund mutual cooperation organizations, Also participated in the construction of 20 village banks, Some areas basically have the conditions for the development of finance. This Decision not only allows supply and marketing cooperatives to set up pilot small and medium-sized banks, but also encourages supply and marketing cooperatives to do micro-credit, financial leasing, credit guarantee and other work. It is believed that in the near future, the first cooperative bank of supply and marketing cooperatives will be established.