"the Internet opens a window for the upgrading of traditional agriculture"

A (Reporter Wu Gang) A report published by this newspaper on March 31st, "Internet + Agriculture," Chongqing ignited a "spark", which aroused strong repercussions among some agricultural business owners, agricultural product dealers, and experts and scholars studying the Internet economy. Many people believe that "Internet +" opens a window for the upgrading of traditional agriculture. With the help of the Internet, traditional agriculture can find a path of transformation and upgrading, and media reports can effectively play a guiding role.

In the past 10 years, Liu Yao, the person in charge of Tongliang Kaisheng Agricultural Company, has successively transferred hundreds of mu of land to grow vegetables in the university town and Tongliang, and has been using the traditional "wholesale-retail" sales model. There are too many circulation links, and the profit is not ideal. Last year, he began experimenting with the Internet, delivering vegetables directly to consumers' doorsteps through e-commerce platforms, improving profit margins.

After Liu Yao's story was reported in this newspaper and posted on Wechat public platform, it was repeatedly forwarded by his friends in moments and brought him a lot of new followers. When Liu Yao telephoned our reporter, he said that the report objectively analyzed the problems existing in agricultural products e-commerce, but he had not done such a study before. Getting new inspiration from the report, he plans to set up a professional e-commerce team to expand online sales.

Yu Lixia, manager of Hongjiu Fruit Operations Planning Department, believes that the main problems in agricultural products e-commerce are: first, the cost of cold chain logistics is high, and the freight cost of SF logistics is usually more than 20 yuan per kilogram of fruit; second, e-commerce platform charges are higher. For example, the "WeChat merchant" on Wechat charges 6/1000 of the transaction fee according to the transaction volume. To reduce the cost of e-commerce platform, the best way is to dilute the cost by expanding online sales. To this end, Hong Jiu has set up his own logistics fleet and plans to increase ground promotion efforts to set up display and sales areas in major business areas. guide more consumers online by scanning QR codes.

Pu Yongjian, a professor at the School of Economics and Management of Chongqing University, said that the value of the Internet to traditional agriculture is that it can realize the docking of supply and marketing across regions and even national boundaries, thus organizing production according to sales, which is equivalent to the reorganization of all elements of the industrial chain. fundamentally avoid overproduction, which no other technology can do. If the Internet is to be deeply integrated into agriculture, the urgent task at present is to establish a complete agricultural database. At present, it is not that there is no database in our city, but the information is not perfect, and it does not play a role truly and effectively, and the data of some agricultural websites have not been updated for a long time, so it is impossible to talk about the so-called big data analysis and application.