Take the last kilometer of agricultural materials e-commerce

On April 6, with the cold ending during the Qingming Festival and the peach blossoms still in place, peach farmers in Beijing's Pinggu district have begun shuttling between agricultural capital shops, picking out fertilizers and pesticides to be used. On the roadside of Houzhong Village in Wangxinzhuang Town, an agricultural material store called "Chuangmei Tesco Agricultural material E-commerce experience Center" attracted many peach farmers. only from the outside, the store looks like a chain drugstore and walks into the store. fungicides, pesticides, herbicides, phytonutrients, and e-commerce experience products are placed on the shelves, deepening the image of the chain of agricultural stores.

Internet + 's agricultural materials are coming step by step, and only by seizing this opportunity can they have their own place in the future. Farmers' demand for agricultural materials is high quality, reasonable prices, and more professional technical services. The company focuses on strawberry and peach agrochemical services, through the Chuangmei Tesco agricultural material e-commerce experience center to meet the agricultural needs of farmers, through the cloud plant protection system to do technical services, "Chuangmeilinong (Beijing) crop Technology Co., Ltd. General Manager Wu Di said," the development of agricultural materials e-commerce, the demand for technical services will be stronger. This model of our company is to explore how to do well in the last kilometer of agricultural e-commerce. "

From focusing on strawberry agrochemical services to expanding to peach agrochemical services, Wu Di, who graduated from the Chinese Academy of Agricultural Sciences, has run four experience centers in Beijing's Pinggu, Beijing's Changping and Tianjin Jixian, and a fifth is about to start operating.

"the agricultural material industry is different from other industries, the difficult problem of technical promotion in the field must be solved, and the road of agricultural materials e-commerce can be solid." Wu Di said, "the agricultural materials e-commerce experience center of Chuangmei Tesco is an exploration of how to connect e-commerce with farmers."

The biggest feature of Chuangmei Tesco agricultural material e-commerce experience center is to order directly from manufacturers, which can save the intermediate links of traditional sales channels, make profits for farmers, and ensure the authenticity of the source of goods.

"to buy fat and medicine is not to buy green vegetables, but to buy bad vegetables is to eat a meal, and the medicine does not really ruin a year's harvest." Wang Xinzhuang Town East Xingyuan Village Taonong Zhang Guang told reporters. Last year, some of his peach trees got black spot disease. They could have sold big peaches for two yuan a jin and sold them for 20 cents a jin.

"to help farmers solve problems in production, fertilizer and medicine are only the material embodiment of technology, and more importantly, they can provide timely technical services to farmers." Wu Di said, "the agricultural materials e-commerce experience center of Chuangmei Tesco is not only a sales network of agricultural materials, but also a technical service station."

A "star service customer" sign is particularly conspicuous on the outer wall of the greenhouse of prosperous strawberry professional cooperative in Huangsongyu Township, Pinggu District, with Wu Di's technical service telephone number and the company's QR code. Zhang Changshan, director of the cooperative, said: "from providing strawberry seedlings to agricultural services, Wu Di often comes to provide technical guidance, and the picking period of strawberries in the cooperative is nearly a month longer than that of others."

In order to quickly deliver agricultural products with "high efficiency, fidelity and low price" to farmers and do a good job in agro-technical services, Wu Di established a "cloud planting protection" system, with the company's professional technicians as the guidance team, to develop cloud plant protection stationmasters in each village. the village-level stationmaster is willing to accept and promote fruit cultivation special effects products and new technologies, and can easily operate computers and mobile phones. The Chuangmei Tesco Agricultural material E-commerce experience Center will regularly train the stationmaster on new fruit tree cultivation techniques.

More and more farmers are serving. In order to ensure the quality of service, Wu Di must recruit technical service personnel from agricultural colleges and universities. He Shuaidong graduated from Hebei normal University of Science and Technology in 2014 and majored in facility agriculture and engineering. He worked for nearly a year and exercised his professional ability in practice. Whether it was answering farmers' questions in the store or going to the field for on-the-spot meetings, if he did not say so, he would think he was already an old technician.

"for the new fertilizer and medicine, farmers dare to use it only when they see the effect, which requires a demonstration effect first." Wu Di said. He has accumulated a number of farmers who dare to try first, and has also established a membership card mechanism. Farmers who apply for cards will not only give concessions on the purchase of agricultural materials, but also carry out technical tracking services on the basis of cards.