Why can Taiwan's edamame bean export reach new highs and double its output value in 10 years? Zhou Guolong analyzes the secret of success

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The export output value of Taiwan's edamame beans has reached a new high. The Agricultural improvement Farm of the Kaohsiung District of the Council of Agriculture pointed out that last year, the export output value reached a 27-year high, creating more than double the export output value over the past 10 years, and the success of continuous cicada sales. It has also enabled six frozen food companies to build new factories or expand factories in China, with a total investment of 2.4 billion yuan, creating thousands of jobs. The price of Taiwan's edamame beans is higher than that of China and Thailand, but it can reach 44.8% of the market share in Japan. Zhou Guolong, head of the Qinan branch of Gao Gao, analyzed the secrets of success, including variety improvement, stable supply, and unity of production and marketing, all of which are important factors for success.

2018 Japan-Taiwan Trade Forum on Frozen Agricultural products (Photo courtesy of Kaohsiung Field)

Stable output is required for export.

With regard to Taiwan's knack for opening up the export market for agricultural products, Chou said, "in the case of edamame beans, the most important thing for export is a stable supply throughout the year. You can't just run out of goods after three months, and then provide them for another three months. There's no way to compete." The cost of planting in Taiwan is higher than that in other countries, and output needs to be stable throughout the year. When other countries cannot supply it, Taiwan can supply it, so the relative price is good.

However, Zhou also admitted that stable production is a great test. "the year before last, a continuous typhoon hit the central Yunjiannan region, and a thousand hectares of edamame beans can only be scrapped. If production cannot be produced, it is useless to have good technology, and there is no way to stabilize supply." How to solve? "you can only explain to the customer and then use other areas to make up for it." For example, the harvest in Yunjia South District in November, if it is gone, it will be made up by December harvest in Gaoping District.

Zhou Guolong: edamame supply, complete industrial chain, unity will not cut price competition

Do you have any suggestions for other export products in Taiwan? Zhou said that he is not familiar with other agricultural products, but the most important thing is that the output is stable throughout the year. With technological research and development, all agricultural products need different technologies. For example, edamame beans are mainly frozen. Taiwan has good freezing technology. Boiled and packaged, frozen at minus 20 degrees Celsius, it can be preserved for a year, so it can be fully supplied for a whole year. " But other agricultural products may need further research and development of relevant technologies to make the supply period stable.

Zhou also explained that the whole supply and industrial chain of edamame beans are complete. Gaoping District mainly leases land from Taiwan Sugar and professional soybean farmers produce their own production, while Yunjiannan District is a contract of small farmers, regardless of professional soybean farmers or contracts, sent to downstream processing plants for processing, and processing plants are also engaged in trade. "from small farmers, professional soybean farmers, to processing plants, and then to more back-end sales, it has been in operation for ten years, and everyone is very United, and because of the rules. People will not cut prices and compete. "

Kaohsiung said that in order to expand the benefits of R & D results and protect intellectual property rights, in addition to applying for domestic variety rights, it also applied to Japan for variety rights, and cooperated with various authorized manufacturers to promote "mechanized production technology of edamame bean farms" in Gaoping area. guide professional soybean farmers to expand the scale of their farms, move towards scientific management and enterprise management, and effectively reduce production costs. The high-quality and safe edamame bean export industrial system established by the relevant units of production, government, school and research can complete healthy and delicious products within 4 hours from field harvest to factory processing, and the quality is highly appreciated and affirmed by Japanese and European and American customers. greatly enhance the competitiveness of China's edamame bean products in the international market.

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