The fruit is unsalable, don't panic, Internet thinking to help.

Now is the time when a large number of fruits are on the market, but there are too many unsalable fruits, some people think that the market is not smooth, some people think that the quality of the product itself is not hard enough. If you look at the news a few days ago, you will find that pears such as crisp pears in Qianxian County, Shaanxi Province, and Red Fuji in Yuncheng, Shanxi Province are not selling well recently, and corn in Dongfang City, Hainan Province, has also been unsalable.

Generally speaking, these places are famous agricultural producing areas nearby, and they have a certain degree of brand awareness, so they should not worry about the market. However, changes in the market can sometimes come as a surprise. Changes in the relationship between supply and demand and the evolution of consumption habits will make agricultural products sometimes difficult to sell.

Another important reason is that the information and logistics lines are not smooth. This lack of communication has also led to an embarrassing phenomenon: agricultural products in some places have been reduced in price but cannot be sold, while in others, they cannot be bought no matter how much money they pay.

The solution to this problem is to open up access to information and logistics. In the "Internet +" era, the Internet has become the easiest way to communicate. By 2013, for example, 1.4 billion parcels had been sent from rural areas on Taobao and Tmall alone, and there were more than 2 million rural online stores registered on Taobao and Tmall. It can be seen that selling fruit on the Internet is already a favorite way for our peasant friends.

In addition to the promotion of the network, cooperation with the media is also an important way. As far as I know, some gourmet magazines will specially look for high-quality agricultural products in the producing areas of major agricultural products and sell them on a consignment basis. After the packaging of the media, the original delicious Red Fuji can become a natural organic green food, the price has increased several times, and the sales volume is only more or less.

In addition to these promotion channels, it is also necessary to enhance the added value of the products. For example, Shaanxi is an important apple producing area in China, and a considerable part of Shaanxi apples are used to make apple juice. These apple juices sell so widely that they all have their own place in the international market. As a result, local apples are not easy to be unsalable, and the fruit juices produced with apples have a long shelf life, high added value and a wider market. In this way, the fruit produced can be transformed into a higher value-added product on the doorstep of the house.

In order to reduce unsalable troubles and increase added value, we must first have an industrial foundation. For example, it is necessary to invest in building factories and expanding channels, and the most important thing is to have Internet thinking through various channels. Only by connecting fruit cultivation with various elements can we get through the second pulse of fruit production and marketing.

As the saying goes: fruit is unsalable do not panic, Internet thinking to help. Work hard to learn new science and technology, product upgrading has a wide market.