The main body of new agricultural management needs to develop in a group.

In recent years, with the increasing number of new agricultural operators such as farmers' cooperatives and family farms, agricultural production shows a gradual trend from farmers fighting alone to organizing close cooperation. However, the new agricultural operators, which are springing up like bamboo shoots after a spring rain, generally have some problems, such as small organization scale, weak economic strength, low management level, poor risk resistance and so on.

At present, some localities integrate the strength of farmers' cooperatives, establish cooperative associations, implement the production mode of unified prenatal procurement, unified service in production, and unified sales after production, so as to guide farmers to carry out large-scale and industrial management. This business model, which allows farmers to develop together and enables new agricultural operators to concentrate their efforts, is conducive to promoting the integration of small-scale production and large markets, promoting agricultural efficiency and increasing farmers' income. The author believes that efforts should be made to guide and promote promotion from three aspects.

On the one hand, rely on the leader to build the organization. On the basis of finding out the development status of the new agricultural operators, we should select the leaders with strong strength, good momentum and great potential, and increase preferential policies and financial support to make them bigger and stronger. On this basis, similar industry associations should be set up to attract more farmers' cooperatives or family farms to join them, and establish a mechanism of resource sharing and risk sharing, so as to achieve the development effect of going out to sea with ships and gathering together.

On the other hand, intensive operation and excellent service. Government functional departments should strengthen the services such as land transfer, examination and approval of farmers' cooperatives, so as to provide guarantee for the development and growth of new agricultural operators. The association organization should be based on the advantages of leading radiation, provide all-round services such as financing, procurement, production, and management for other farmers' cooperatives or family farms, and guide member units to make use of geographical resources to develop ecological agriculture and efficient facility agriculture. continue to enhance the competitiveness of new agricultural operators.

Third, we should work together to develop and enter the market. Speed up the construction of a contingent of rural brokers, link up the operation and sales market, carry out unified packaging, brand and sales of agricultural products, gradually build an agricultural industrialization pattern with the integration of planting, cultivation, processing and sales, and strive to build agricultural brands. rely on brand advantages to occupy the market, reduce risks, so that the broad masses of people get real benefits.