The sales pressure of summer corn fertilizer is great, and the influence of "late spring cold" is limited.

Pay attention to this week

Since April, under the influence of cold air, "late spring cold" has appeared in some parts of our country. As to whether it affects the sales of agricultural materials, the reporter conducted a survey on some grass-roots markets in Hebei, Anhui, Shandong, and Henan, and learned that although the "late spring cold" delayed the start of the market this season, the impact on the overall fertilizer demand was limited. At present, the compound fertilizer market is in the transition stage before the start-up of corn fertilizer in summer, and its raw material nitrogen, phosphorus and potassium market is not good support, showing a downward trend, and the compound fertilizer market is weakening.

The influence of "late spring cold" is limited.

In April, different degrees of cooling appeared in some areas of our country, which had a certain impact on agricultural production more or less. With regard to agricultural materials, according to Wang Zhendong, a Chinese and Arab company in northern China, "the overall temperature in southern Shanxi is on the low side, and the start-up time of the market in spring is about 20 days later than that of the same period last year. Even so, if the temperature picks up obviously in the later period, the fertilizer used for field crops can be followed up immediately, and the amount of fertilizer required has not changed significantly compared with previous years." Fang Xinglin, Anhui Longchen Fertilizer Co., Ltd., said: "the cold in late spring has some impact on agricultural production, but it is not serious. Farmers still buy fertilizer and cultivate land normally." Just because the market is not stable, there are very few people buying and selling fertilizers, and overall sales are 30% lower than in the same period last year. " Wang Zongquan, Yuanquan Agricultural Materials Co., Ltd., Dongying City, Shandong Province, said: "the cooling has a limited impact on the local agricultural material sales. The local saline-alkali land, and the main suitable crop is cotton, because after the state cancelled the unified purchase of cotton last year, some farmers adjusted their planting structure and changed to wheat and corn. Farmers' investment in agricultural materials has been reduced, and the overall local fertilizer demand has been reduced." Chen Yongtao of Anshi Group in Anyang City, Henan Province, said when introducing the local agricultural market, "the market this season is general, so it is difficult to make a breakthrough on the basis of last year's sales. as for the impact of the weather, as long as there is no extremely bad weather, farmers will farm land, and there is still a rigid demand for fertilizer in the market." Wang Chengxue, Guangrao County, Shandong Province, said: "the weather has a limited impact on local agricultural material sales. The sale of wheat fertilizer has been completed, and the sales volume has not changed significantly compared with previous years." Although the local urea price is as low as 1500 yuan per ton, most of the local farmers go out to work, and the simultaneous sowing of local fertilizers is being promoted, so in the selection of fertilizers, they mainly prefer time-saving and labor-saving compound fertilizers. "

Competition intensifies in the downstream market

Although a small number of manufacturers in Shandong have been shut down recently for environmental reasons, the impact on the market is limited because of sufficient social stocks and a large number of chemical fertilizer manufacturers in China, which seriously exceeds demand. Chen Yongtao said: "although everyone's expectations for the compound fertilizer market are positive, from the feedback of the grass-roots market, the market is general, and the market sales pressure is more serious year after year." Even if there is parking because of environmental protection and other conditions, but there is no shortage in the market, we can only fight a price war, hoping that low prices can increase sales. " With regard to the prediction of summer corn fertilizer sales, Chen Yongtao said, "the market is constantly changing, and the sales pressure of manufacturers is very large. according to the traditional sales methods in the past, it is very difficult to keep the sales volume, and now the competition in the grass-roots market is very fierce. Various manufacturers or dealers have many ways to promote sales, including sending cards, wine and washbasins, just to satisfy farmers' mentality of being greedy for petty bargains."

Enterprises should increase their investment in agrochemical industry first.

According to a reporter's survey, farmers' enthusiasm for science and technology is divided into two kinds: first, those who grow field crops are not enthusiastic; apart from natural disasters, there will not be fluctuations in their agricultural income caused by the lack of agro-technical knowledge; second, for the cultivation of cash crops, in line with the concept of high input and high return, they have a very strong desire for agro-technical knowledge. Chen Yongtao said, "farmers who grow cash crops are indeed willing to invest, but because of the lack of relevant knowledge, there are differences in fertilizer choices. Only a small number of farmers are loyal to the brand, while most farmers are not loyal to the brand. As long as small manufacturers publicize him more, they will easily change, which is more troublesome. Popular science is a long-term public welfare project, which cannot be done by an enterprise. " Wang Zhendong said that at this stage, the major compound fertilizer manufacturers are actively selling goods downstream, introducing various promotion policies for dealers and farmers. "sales promotion changes year after year, and with the strong desire of farmers for agrotechnical knowledge, manufacturers will also increase relevant investment in agrochemical services, and agrochemical first will become the basic factor to improve the competitiveness of enterprises."

Reporter's observation

Overall, although the compound fertilizer market this season is not as good as expected, it is not so pessimistic. Just because there are too many manufacturers, too many channels, and the market is unstable, the agricultural material market is becoming more and more difficult to do. Manufacturers are also constantly extending the industrial chain in order to enhance their competitiveness, phase-out integration still needs a long process.

According to the results of land transfer in some areas, those who contract land in a large area can make very little money, and most of them are part-time workers and part-time farmers, and the transfer of land should be based on the needs of the market. it is not advisable to transfer in order to obtain state subsidies or certain policies without really solving the problem of farmers' wasteland.

At present, farmers' desire for agrochemical knowledge is unprecedented, especially for farmers who grow cash crops. The more they value output, the more they invest in manpower, material resources and energy in the early input stage.