Internet + 's "agriculture, rural areas and farmers" is not just about e-commerce entering the village.

"Internet +" brings a new future to "agriculture, rural areas and farmers". Strong agriculture, rich farmers and rural beauty are worth looking forward to.

In the current list of hot words, "Internet +" is definitely among the best. People in traditional industries are trying to imagine how subversive changes will take place after the realization of "Internet +" in their industries. People in the field of agriculture, rural areas and farmers are no exception.

It can be said that agriculture is a traditional industry in traditional industries, and when the era of "Internet +" is approaching, such industries are also doomed to change. In fact, some changes have already taken place. For some time, rural e-commerce, which has been in full swing in some areas, is the representative of this change.

Data show that in 2013 alone, 1.4 billion parcels were sent from counties on Taobao and Tmall platforms, and more than 2 million online stores were registered in rural areas (including county towns). By the end of 2014, there were 211 Taobao villages in China, covering 70,000 online stores. And the change is not just in the east. In the first half of 2014, 19 of the 25 counties with the fastest year-on-year growth in online store transactions came from the west.

On the surface, the number of online stores and Taobao Village is showing an explosive trend, but behind it is a more profound change. The distance between the agricultural products that once suffered from the market and the vast market is no longer far away, the rural youth who once had no way to work have a new platform for entrepreneurship and employment, and there are new ways to increase the income of farmers who once lacked stamina. There have been exciting new growth points in the once-inactive rural consumer market. Based on this, some localities have taken the development of rural e-commerce as the first choice of "agriculture, rural areas and farmers" and "Internet +" action plan.

The future of "Internet +" to "agriculture, rural areas and farmers" is really worth looking forward to. But Internet + 's "agriculture, rural areas and farmers" should not be limited to rural e-commerce. When the Internet came to China, it has gone through several stages from tools to channels, from infrastructure to Internet economy, and today's "Internet +" means unlimited possibilities. Some people say that the "Internet +" era has given traditional agriculture, backward rural areas, and disadvantaged farmers an excellent opportunity to make a late start on the journey to modernization. Some people also say that inserting the wings of the Internet into modern agriculture will be the next tuyere. If this is the case, is it a bit small to limit "Internet +" to rural e-commerce?

Although the phenomena such as the digital gap between urban and rural areas and the isolated island of rural information still exist to a certain extent, the Internet has shown some skills in bridging the gap between urban and rural areas and forcing the reform of agriculture, rural areas and farmers. The application of Internet + agriculture, Internet of things, cloud computing and other modern information technology and intelligent equipment in the field of agricultural production and management has improved the production efficiency and efficiency of agriculture, and made it possible to change the once difficult mode of agricultural development. Internet + farmers, Internet thinking, information technology and so on have created a number of "new farmers". Compared with traditional farmers in the past, their production and life styles are very different, and the problem of "who will farm the land" seems to see a possible solution. Internet + rural areas, rural information infrastructure construction and the corresponding public service model, hardware changes the traditional appearance of the countryside, software changes the way of life in the countryside, the change of the countryside has entered a new era.

Some time ago, the author met a big grain grower who used the "field agricultural Internet of things" technology in his circulation of more than 10, 000 mu of land. One person could control the irrigation of 3000 mu of land, which was unthinkable in the past, but now it has become a reality. Just like this big grain grower's vision for a better life in the future, in the "Internet +" era, agriculture is strong, farmers are rich, and rural beauty is worth looking forward to.