E-commerce is surging, how do supply and marketing cooperatives deal with it? Online supply and marketing cooperatives

Supply and marketing cooperatives, which were regarded as the main channel of one supply and one sale and two-way circulation in the era of planned economy, once occupied the "monopoly position" of rural retail in China. However, with the popularity of e-commerce and the continuous improvement of the logistics system, farmers in remote areas can also "buy the world and sell the world" through the Internet. So, will the retail outlets of supply and marketing cooperatives, which are widely distributed at the grass-roots level, disappear?

With the pace of the central government deepening the comprehensive reform of supply and marketing cooperatives, a few days ago, the reporter interviewed Zou Tianjing, deputy director of the Council of the National supply and Marketing Cooperative.

The advantage of supply and marketing cooperatives lies in the "last kilometer".

In Zou Tianjing's view, e-commerce is not a disadvantage but an advantage of supply and marketing cooperatives, which brings new vitality to supply and marketing cooperatives. "supply and marketing cooperatives are familiar with rural areas, are close to the rural market, and have an advantage in understanding farmers. By the end of last year, the number of operating outlets of the supply and marketing cooperative system had reached 1 million, covering more than 80% of the townships and more than 60% of the administrative villages across the country, initially providing a good foundation for the development of a modern rural logistics system. "

Based on this, this year, supply and marketing cooperatives proposed to build a national e-commerce platform and speed up the construction of "online supply and marketing cooperatives". At present, the construction of the platform has been started and is expected to be put into operation in the third quarter of 2015.

Zou Tianjing told the reporter that in many years of service practice, supply and marketing cooperatives have formed five organizations at the national, provincial, municipal, county and township levels, including United cooperatives, professional cooperatives and grass-roots cooperatives. There are now 25000 grass-roots supply and marketing cooperatives at and below the county level. In recent years, another 114000 professional cooperatives have been established, as well as 330000 integrated service cooperatives and 12000 industrial and trade associations of various types. It has formed a unique organizational service system covering urban and rural areas, which is an important part of the rural service system with Chinese characteristics.

Traditional supply and marketing cooperatives face the new challenges of e-commerce

Supply and marketing cooperatives have a history of 61 years, some people say it belongs to the noun of the last era. In this regard, Zou Tianjing has another view: "compared with the new thing of e-commerce, supply and marketing cooperatives are more traditional, but old supply and marketing cooperatives can also take on a new look, and online supply and marketing cooperatives will be an important aspect for us to continue to coruscate a new look in the future. I believe that we will be able to keep up with the pace of the times, instead of lagging behind or even staying in the last era. "

Full of confidence, but also face the challenge. "in recent years, the e-commerce industry has developed rapidly, such as Taobao, JD.com, No.1 shop, and so on. These well-known e-commerce enterprises have gone to the countryside to enter the rural market, which has indeed brought us a lot of new challenges. However, we believe that e-commerce is essentially a new business model, and it is also a great opportunity for us to develop new forms of circulation and improve the level of operation and management. as long as we give full play to the advantages of physical networks and speed up innovation transformation, to achieve online and offline integrated development, we can also win competitive advantages. " Zou Tianjing said.

Relying on 1 million business outlets, supply and marketing cooperatives have offline physical network resources that ordinary e-commerce does not have for the time being. Zou Tianjing said, "We are willing to rely on these network resources to cooperate with all kinds of e-commerce enterprises to form a joint force to serve agriculture."

Strive to reach 80% of online supply and marketing cooperatives at the end of the 13th five-year Plan.

Zou Tianjing said that serving agriculture is the unchanging purpose of supply and marketing cooperatives. "the Internet has broken through the limitations of time and space. In the past, production and sales were too far away. With the Internet, farmers met directly with the target market. With the Internet, the remote villages were no longer vulnerable. As long as it is to serve agriculture, as long as it is beneficial to farmers and can provide tangible benefits to farmers, we are willing to innovate and try. "

The reporter also learned that online supply and marketing agencies do not start from scratch. Around the end of the 1990s, highly standardized agricultural products such as cotton have developed B2B e-commerce. At present, 954 enterprises have developed B2C, C2C and O2O e-commerce transactions in the whole system, and some successful models have been explored.

Speaking of the next goal, Zou Tianjing told reporters that after three to five years of efforts, the whole system has built a new pattern of mutual support among national e-commerce platforms, regional and professional platforms, and the integration and development of online and offline transactions. By the end of the 13th five-year Plan period, the e-commerce application rate of circulation enterprises in the whole system will reach more than 80%, the proportion of information transformation of grass-roots business service outlets will reach more than 70%, and the scale of e-commerce transactions will account for more than 40% of the total sales of the whole system.