Canton Fair: accelerating the change of traditional Agricultural products Trade pattern

The reporter interviewed at the 117th China Import and Export Commodities Fair in Guangzhou and found that at present, China's domestic market of agricultural products is becoming more and more hot, more and more deeply processed agricultural products are being exported, and the traditional trade pattern of agricultural products at the Canton Fair is accelerating.

As we all know, the Canton Fair, which has a history of 58 years, has become a barometer and weather vane of China's foreign trade. At this Canton Fair, these new changes in China's foreign trade of agricultural products not only attract the attention of overseas buyers, but also provide valuable clues for the global market to "find out" China's economic transformation.

Rising costs and exchange rate changes, so that enterprises export less "raw materials", more finished products. Unlike in the past, it is difficult to see piles of garlic, carrots, ginger, vegetables and fruits at the Canton Fair. Most of the global buyers are deeply processed and refined garlic slices, ginger powder, dried fruit slices and dehydrated vegetables and chilled products. This is not only the inevitable result of China's agricultural export enterprises complying with the transformation of international industrial comparative advantages, but also brings more abundant business choices to the global market.

Jia Jicai, general manager of Jiangsu Dongfang Liming International Trade Co., Ltd., whose products are exported to more than 30 countries and regions, said that due to the rapid fluctuation of the exchange rate and the rise in domestic labor costs, the competitiveness of fresh products exported by enterprises is not as good as that of similar products in Southeast Asia, but in terms of deeply processed products, enterprises with complete industrial chains, strong technical reserves and abundant funds still have a lot to do.

"We are increasing the degree of deep processing of food, and in the future we will produce more finished products such as garlic soft capsules, black garlic, garlic powder, garlic slices and so on. We are not cheaper than the cost, and the quality of our products is higher than that of others. " He said.

The introduction of new products, special products and market segmentation products is the response strategy of other agricultural enterprises.

Shen long, regional manager of Shandong Baizao Steel Wood Biotechnology Co., Ltd., said the company does not plan to export dates, but will focus on newly developed jujube wine and honey wine that is also aimed at fashionable people. Also absorbed the development experience of international brands, the related products are beautifully packaged and creative, with sales of more than 80 million yuan in the past year.

With the rapid growth of domestic demand in recent years, more export enterprises begin to turn their attention to the domestic market.

More than 10 years after the "stuffy head" was exported to the Japanese market, Shandong Longteng Buer Food Co., Ltd., famous for its supermarkets and convenience stores, split its original uniform export stalls into two for the first time at the Canton Fair. Half continued the original export negotiations, while the other half pointed directly to the domestic consumer market.

"Last year, it began to switch to the domestic market, and sales are expected to reach 30 million yuan this year and 60 million yuan next year. Now it is difficult to export agricultural products, but the domestic market is getting better. " Li Xiaoqiang, head of the product department of Longteng Buer Company, said.

Deng Yingzhe, sales manager of Shandong Laiwu Yongqing Food Co., Ltd., which accounts for more than half of the total sales to Japan, said that now the "more realistic choice" for enterprises is to engage in the import business, because under the condition of the eruption of domestic demand, the reversal trend of agricultural products prices in the domestic and international markets has become more and more obvious, and the sales profits of imported high-quality overseas agricultural products in the domestic market are higher.

Dong Li, commercial manager of Shandong Jining Brothers International Trading Company, also said that judging from the current Canton Fair, while the number of export enterprises has decreased and the pressure of similar competition has been reduced, more and more enterprises will turn to import in the future.

Industry insiders said that at present, China has cultivated a large number of agricultural characteristic products and large-scale processing enterprises that meet high international standards, which can not only provide deeply processed products for the international market, but also with the rapid growth of domestic consumer demand for high-quality and high-price agricultural products, these production capacity will inevitably turn to serve domestic demand.