Viewing the Development Strategy of large Feed Enterprises from the Policy of the Ministry of Agriculture

In 2015, feed enterprises began the battle of transformation and upgrading, one after another in the fields of family farms, product traceability, Internet finance and so on. The leading enterprises have already sounded the bugle of marching, but many enterprises have not yet entered the role, and do not know much about these key points. In our country, if any enterprise wants to succeed and develop, it must cater to the domestic trend and get policy support. On April 30, the Ministry of Agriculture issued policies and measures to deepen rural reform, develop modern agriculture and increase farmers' income in 2015. 12 of the 50 articles are closely related to our industry. mainly related to pig farming subsidies, support family farm policy, fishery related policy, support agricultural product traceability system construction policy, support rural financial policy. And these are basically consistent with the strategy of large feed enterprises this year. To put it in a popular phrase, follow the policy and make money.

The Internet financial business models of New Hope and Da Beinong are similar, which are both offline and online, on the basis of their own accumulated breeding customer resources, through online payment, search, collation and analysis tools on the Internet. in order to establish a set of their own credit database, and finally through its financial platform to provide qualified customers with different levels of financial products. The two will make a profit through channel commission, interest spread and other ways. This P2P loan platform needs the support of national policy and bank funds to operate normally.

Support rural financial policy

Financial support for agricultural large-scale production and intensive management policies include increasing credit investment in agricultural large-scale production and intensive management. Bring all kinds of agricultural scale operators into the scope of credit evaluation, establish credit files, increase the line of credit, and support leading enterprises in agricultural industrialization to set up large-scale agricultural enterprise groups by means of merger, reorganization, acquisition and holding in accordance with the law. rational use of syndicated loans to meet the large capital needs of agricultural scale operators.

Centering on agriculture with local characteristics, taking core enterprises as the center, bundling upstream and downstream enterprises, farmers' cooperatives and farmers, we will develop and promote a variety of supply chain financing products, such as order financing, chattel pledge, accounts receivable factoring and developer silver. Explore to promote the mortgage loan business of agricultural machinery and equipment by means of guarantee or repurchase by manufacturers and suppliers.

Product traceability system

Zhengda, New Hope, Zhengbang and other enterprises have been laying out food terminals in the past two years, committed to providing traceable and safe food.

Supporting policy for the construction of traceability system of agricultural products

In order to ensure the quality and safety of agricultural products, in recent years, the state has continuously accelerated the construction of the traceability system of the quality and safety of agricultural products, and constructed the interconnection of information on the production, acquisition, storage, transportation and other nodes of agricultural products, so as to realize the whole process of quality traceability of agricultural products from the source of production to the pre-listing of products. In 2015 and for some time to come, we will focus on speeding up the formulation of quality traceability systems, management norms and technical standards, promoting the construction of a national traceability information platform, and further improving the traceability system for the quality and safety of agricultural products. At the same time, we should increase investment in the construction of the traceability system for the quality and safety of agricultural products, constantly improve the equipment conditions needed for the operation of the traceability system at the grass-roots level, and strengthen capacity-building at the grass-roots level, such as information collection, supervision and spot checks, inspection, law enforcement supervision, publicity and training. In accordance with the principle of "pilot first and then comprehensively promote", pilot the certified subjects and products of "three products and one standard" first, and on the basis of summing up the experience of the pilot, gradually achieve the traceability management goal of covering the quality and safety of major agricultural products in our country.

Wen should be the most closely integrated with the family farm, and the concept of company + family farm was put forward in 2011. Wen currently has 12.18 million pigs, 697 million chickens and 16.99 million ducks on the market, with a sales income of 38 billion yuan. Wen now has 53000 cooperative family farms, all of which make a profit of 3.992 billion yuan for the whole year. When the director of the Animal Husbandry Department of the Ministry of Agriculture visited Wen's family farm in 2013, he said that Wen's model was valued by the Ministry of Agriculture and was worth learning from farming enterprises across the country.

Policy to support the development of family farms

In 2015, the relevant state departments will take a series of measures to guide and support the healthy and stable development of family farms, including the establishment of demonstration family farms, promote the implementation of agriculture-related construction projects, financial subsidies, tax concessions, credit support, mortgage guarantee, agricultural insurance, facilities land and other relevant policies, and strengthen the training of family farm operators. Secondary and higher education institutions, especially graduates of agricultural vocational colleges, new farmers and practical talents in rural areas, and migrant workers returning home from business, are encouraged to set up family farms. Develop various forms of moderate scale operation. Encourage the establishment of family farm registration systems in places where conditions permit, and clearly identify standards, registration methods and support policies. Explore the development of family farm statistics and the training of family farm operators. Encourage relevant departments to adopt various measures such as incentives and subsidies to support the healthy development of family farms.

In addition to Wen, Bao Hongxing has also said that family farms will be the mainstream of China's aquaculture industry in the future, and twins, as feed enterprises, should also change with the change of the breeding situation.

As a part of the market economy, the animal husbandry industry is affected by the environment all the time. In 2015, China's economy entered a new normal, from high-speed growth to medium-to-high-speed growth, extensive growth to intensive growth. Our animal husbandry industry is also seeking transformation and development in the depressed environment, putting aside the growth mode of relying solely on feed sales in the past, more feed enterprises put their chips in different baskets such as rural Internet finance, food traceability system, family farms and so on.