Agricultural products e-commerce city people can not play with farmers

E-commerce, in people's impression, is a tall thing, generally only the city's senior Internet people and large capital can play turn. However, focusing on the grafting of agricultural products e-commerce, agriculture and e-commerce, although the city people are muttering words and various concepts and models are flying all over the world, they always seem to be confused and even hit the wall repeatedly.

As an increasingly hot concept, agricultural products e-commerce, many capitals and organizations want to enter this industry to share a piece of the pie, but the gap between ideal and reality makes them fail every time. Instead, they are native-born new farmers who have a deeper understanding of agricultural e-commerce.

By chance, before the festival, the author participated in the network crowdfunding of Sichuan Hanyuan cherry on Suning crowdfunding platform, and happened to be on the May Day travel route, I went to investigate by the way, want to see how the cherry about to enter grows.

As a famous cherry producing area in China, Sichuan Hanyuan implements a relatively scientific cooperative model of specialization and organization. Zhu Guirong, chairman of the cooperative, is a capable middle-aged man. With the deepening of communication, the determination and enthusiasm of the leaders of the local cooperative for the electric shock of agricultural products leave a deep impression.

Zhu Guirong said that, in fact, according to the situation in previous years, there is no need to graft with e-commerce, because every harvest season, there will be a lot of first-class channel merchants collectively stationed in the local area, directly facing farmers to purchase cherries, good products do not worry about sales, cherry planting farmers are actually not as we understand waiting to be saved by e-commerce. However, even so, cooperatives still implement Internet access and e-commerce as strategies. Even if the purchase price is lower than usual, they should try their best to get an electric shock and put Internet clothes on local agricultural products for more people to see. Don't think that this is just a popularity played by the government. In fact, this concept has become the consensus of local farmers.

Farmers are not far from e-commerce.

After the concept of agricultural products e-commerce has been heated up, many online platforms have contacted cooperatives in various ways, hoping to generate cooperation and sell cherries on their platforms. However, the cooperative's choice of platform will be screened, and even cruelly rejected a lot of home appliance business platforms, Zhu Guirong said with a smile: "Many e-commerce platforms actually want to use our high quality and low price cherries, by the way, self-marketing, in the long run, in fact, for our industry brand and product channel construction, there is no substantial improvement." Moreover, considering many factors such as product branding, cooperatives have certain entry thresholds when choosing e-commerce platforms."

This is unexpected, the author has always thought that the e-commerce platform for farmers friends, is to play the role of saviors, and the actual situation is that the e-commerce platform in the origin of agricultural products, the right to speak is not strong, farmers friends are not stupid, even a bit "choosy."

E-commerce platforms need branding support for local agricultural products

For agricultural products, e-commerce and other network channels have media attributes themselves, which are easy to help product branding. Once brand premium is formed, cooperatives will have certain pricing rights. Moreover, after branding, new business models such as picking tourism can be explored to make the surrounding industries of Hanyuan cherry blossom on all sides.

Therefore, the cooperation platform must be a national large-scale e-commerce company, such a company itself has considerable traffic, but also to Hanyuan cherry certain promotion resources, this is to be considered.

According to Zhu Guirong, when Suning crowdfunding investigated Hanyuan cherry, in fact, the cooperative was also investigating Suning crowdfunding. Suning crowdfunding is a crowdfunding platform just launched in April, which has great support for agricultural products. Moreover, with the overall strategic layout of fresh e-commerce of Suning Cloud Merchants, agricultural products will be a very important link among them. In fact, this is a good opportunity for Hanyuan Cherry to touch the net strategically. This strengthened the confidence of the cooperative and Suning crowdfunding cooperation.

The supporting service system of the e-commerce platform must be very mature

Zhu Guirong's cooperatives did not do their homework completely before touching the net. They studied a large number of previous e-commerce cases of agricultural products. They found that many agricultural products e-commerce concepts have become popular, but key logistics distribution can't keep up, and ultimately consumers don't buy them, even affecting the reputation of the origin of agricultural products.

"The improvement of relevant supporting facilities is necessary. For example, the platform can provide accurate and real-time data support, whether there is mature experience in cooperation with other agricultural special products, and the fresh logistics distribution system can support our products to reach the consumer's table in the first time... These are all to ensure the user experience of our consumers, so that the consumer experience will not be discounted due to grafting e-commerce."

For example, this cherry crowdfunding activity, because cherry shelf life is very short, very easy to break, and logistics process avoid falling avoid collision, so the logistics requirements are very high, Suning specially for this activity equipped with a perfect logistics system, if you are in Beijing, Hanyuan cherry morning and evening, can arrive at the consumer's table at night.

Through communication with local cooperative leaders and farmers, we can obviously feel the openness and tolerance of local people's mentality. They are willing to accept new things from the outside world and actively try to change the new mode of agricultural production through the Internet. The most important thing is that local farmers have already walked in the forefront of agricultural e-commerce through practical operation of "agricultural e-commerce" and formed a set of effective models. From this point alone, it is indeed much better than many theorists on paper.

Agricultural e-commerce is rampant under the background of the current Internet. The real leaders are the new farmers walking in the fields. They use e-commerce thinking to boost their agricultural products to touch the net and electric shock, and change and build their hometown with practical actions.

Agriculture, as the primary industry since ancient times, is the basic industry on which our agricultural country depends for survival. With the addition of more fresh elements represented by e-commerce, agricultural products deep in the mountains will be electrocuted. Through cross-border cooperation and mixing, the exploration and formation of new agricultural development mode will certainly make some gains and shine brightly. The rural picture in the future will be beautiful and enviable.

On the way back, it seems that more expectations have been generated for the upcoming Suning crowdfunding Hanyuan cherry.