Get through the "last kilometer" of rural e-commerce

It is another year of spring ploughing, and it is necessary for farmers to buy agricultural materials. Li Yonggang, a farmer who lives in Xidi Town, Qitai County, Xinjiang, is much easier than in previous years. In his words, "I no longer have to run around on a motorcycle." as long as I click on the Internet, people can send things home, and the price is reasonable, online to buy agricultural materials is too easy. " This is due to the e-commerce platform jointly built by Xinjiang Rural Credit Cooperatives and Xinjiang Agricultural material Group.

With the rapid development of the Internet, e-commerce is gradually recognized by netizens and enters thousands of households. Due to the influence of urban-rural dual structure for many years, the popularization of network in rural areas lags behind that of cities, and the development of e-commerce platform specializing in agricultural materials transactions is relatively slow, which has become a deficiency in the development of network e-commerce.

In order to meet the needs of farmers in Xinjiang to buy agricultural materials through the Internet, and to enable the broad masses of farmers to share network resources, the Electronic Banking Department of the Associated Society of the Autonomous region has arranged personnel to go deep into the logistics and distribution channels of peasant households and agricultural materials sales stores in southern and northern Xinjiang to carry out research, to understand farmers' demand for agricultural materials and online habits, to investigate merchants' reputation and supply mode, and to examine the logistics distribution network and delivery efficiency. On the basis of fully grasping the tripartite demand of purchase, sale and delivery and the demand of payment and settlement, we decided to explore the e-commerce platform of agricultural material purchase and sale business. At the end of 2013, the rural credit cooperatives of the autonomous region formally approached Xinjiang Agricultural material Group and successively designed and developed online payment gateways and fast support functions, which can effectively ensure the account security of farmers and realize online payment.

In May 2014, the e-commerce platform "Nongjiale online Mall" of Xinjiang Agricultural material Group was officially put into operation. The platform relies on the online payment gateway and quick support function of Xinjiang rural credit cooperatives, makes full use of the online payment function of Xinjiang rural credit cooperatives' jade card, and uses the agricultural material sales physical store of Xinjiang Agricultural material Group as a delivery network. Can provide customers with online shopping, online payment, door-to-door delivery and other services. All agricultural products sold by this platform are directly operated by Xinjiang Agricultural material Group, the quality and after-sales service are guaranteed by brand, and the purchase price is cheap. Online shopping of agricultural products is becoming a new channel for rural customers to purchase agricultural products.

With its convenient, fast and safe services, the platform allows farmers to choose and purchase agricultural products they need without leaving their homes, which saves time and trouble. Since the operation, the trading volume has been rising, and it has been recognized by farmers.

According to statistics, in the first quarter of 2015, the e-commerce platform of Xinjiang Agricultural material Group made 24300 transactions through jade card, with an average daily transaction amount of 180 million yuan, with a transaction amount of more than 2 million yuan.

Xinjiang rural credit cooperative is not only the bank of the common people, but also the bank of the broad masses of farmers and herdsmen. It is our mission and responsibility to serve agriculture, rural areas and farmers, county economy and infrastructure. We will devote ourselves to meeting the payment and settlement needs of farmers and opening up the 'last kilometer' of rural e-commerce in Xinjiang. Wang Bing, general manager of the electronic banking department of rural credit cooperatives in the autonomous region, said.