The business of seedlings: where do you earn and where do you win?

"Xu Yaopeng made a profit this year. Others are worried about the sale of seedlings, but he is worried about not selling enough seedlings! " Zhang Jiachao, a senior seedling broker in Dingzhou City, Hebei Province, told the special reporter of China Garden Network that his old friend Xu Yaopeng had a good sense of management and made a steady profit. What is the reason for Xu Yaopeng to get such a high opinion? Recently, he was interviewed by the Chinese Garden net Special Records.

When I first saw Xu Yaopeng, with a white face and sparkling eyes, he spoke gently and slowly. "in fact, I haven't been in the profession for a long time, only ten years, and what I have gained most is not money, but the experience summed up by my predecessors." When it comes to his seedling business, Xu Yaopeng is always so modest and low-key. Xu Yaopeng said that when he first joined the profession, he was very confused and blindly followed what others planted. After that, he found that he could not always be a follower. Because when I first joined the industry, I only had a few dozen mu of land, and the seedlings were always sold in other people's cars, and the price was often depressed very low, so I felt that highlighting the uniqueness of the individual was the key.

According to Xu Yaopeng, in the fifth year of operating seedlings, he handed over the seedlings at home to his brothers and drove himself to various parts of the country to inspect the villages. "at that time, some people said that I didn't do my job and went out to play. In fact, I think seedlings are a commodity. We can't just bury our heads in farming. It's time to look up at the road and broaden our horizons. Why seedlings can not be sold at a high price, quality is on the one hand, the most important thing is that the variety is not right. I look around for the first purpose of finding a marketable variety and the second for learning the knowledge of nursery management. After a year of investigation, I had a bottom in my heart, and it could be said that I sharpened my knife without mistakenly chopping firewood, so the next year, I dealt with all the seedlings in my hand. Then, we began to adjust the planting structure of the nursery and optimize the planting varieties. I only have dozens of mu of land, which is not conducive to development, so I rented more than 100 mu of land, and the whole nursery has a total of 200 mu of land, so there is more room for development. At that time, I planted only one variety of white wax, and in the third year, I made a good profit. After that, the willow was reused in urban greening, so I changed to plant willow, and the harvest was imaginable. Quyang County, where I live, is not the main producing area of seedlings, but adjacent to Dingzhou can take advantage of the situation, so I want to take a "special" road, variety selection should be different, to be a leader in the industry. This trick works all the time! Three years ago, in the midst of questioning, I planted all my 200 mu of land on Platycladus orientalis, and from now on, I made the right move again. The market of Platycladus orientalis seedlings is particularly good this year, and demand falls short of supply. " Xu Yaopeng said happily.

The reporter asked Xu Yaopeng what was the successful experience of running the nursery. He said: first, we should learn and understand national policies and follow them closely; second, we should study the relationship between supply and demand, keep an eye on everything, listen to all sides, and constantly collect and collate information. At the same time, we should think quietly, remember that we are impetuous, take good care of the seedlings, and have the spirit of daring to take the lead and face up to difficulties in order to reap fruitful results.