Internet + of two Farmers

Lao Yang runs a small restaurant in Xiangshan, Beijing-- Linhe Restaurant, and the pony is his regular customer. On this day, after picking out the goods, the pony did not take out his wallet, but scanned a QR code of Lao Jia's cashier's money with his mobile phone. After entering the amount of 17 yuan, the pony left.

Soon, Lao Yang received a reminder on his mobile phone that he had 17 yuan more in his account. What supports them to complete the payment is an O2O Wechat membership card system called Neighbourhood. With this system, Lao Yang can issue cards to the pony, and the pony will no longer have to bring change.

Lao Feng is a strawberry grower who has four greenhouses in his family. In previous years, the practice is to sell strawberries to vendors, who take them to the community to sell.

One day in March 2015, Lao Feng divided several small plots and launched a crowdfunding project, crowdfunding people who claimed the land. After the claim, all the strawberries produced in this plot will be returned to the claimant.

Soon several people paid to claim it. Over the next few days, Lao Feng took pictures of the daily growth of strawberries on these small plots and sent them to his owner. After the strawberries were ripe, Lao Feng packed the picked strawberries and distributed them to its owner. It was only a small attempt, but several people who took part in the claim were very satisfied with this way.

This gives Lao Feng a lot of confidence. Lao Feng said, "if he persists in doing this for a year, he will no longer have to deal with those vendors."

Lao Feng himself made an account. His strawberries were sold to vendors for 15 yuan per jin and sold directly to consumers for 30 yuan per jin. If all of them can be sold directly to consumers in the future, his income can be doubled and his profits will increase even more.

The O2O tool available to farmers is the best O2O tool.

As far as the major domestic O2O websites and APP are concerned, it is difficult for ordinary farmers to complete a series of online operations by themselves. What is gratifying is that some Internet companies in China are already working on developing O2O tools suitable for farmers. Recently, the reporter contacted Ding Jingtao, the person in charge of Neighbourhood and Technology, which provides payment and customer management tools to vegetable sellers, and Lian Jie, who provided Dong Xiaomi, a crowdfunding tool to strawberry grower Lao Feng.

Ding Jingtao believes that any great all-round creative activity in China can only be partial or small without the participation of farmers. In this great tide of Internet +, how to build an external environment that is more convenient for farmers to participate is an important topic. Two aspects are very important, one is the network hardware environment, which requires the government to invest resources, and the other is the Internet tools that are convenient for farmers to use.

"the best O2O tool is the O2O tool that farmers can use." Ding Jingtao said, "the scenarios of group buying, online orders and online payment of O2O are already very familiar to urban white-collar workers, but for farmers, these methods that have been proved to be real and effective are still unfamiliar. I think a very important reason for this is that the tools are too complex. The farmer has two characteristics. One is that he likes simple things. If you take a long time to explain something to him, he will not try it. The second is that they spend most of their time working, so the time they can spend on computers or mobile phones is very limited. "

Ding Jingtao further explained: in other words, what farmers need is products that can be seen at a glance and work as soon as they try. "the card issuing system we developed for farmers has only two actions: one is to scan the QR code, and the second is to enter the amount, and the card issue is completed; swiping the card consumption is also two actions, scanning the code and losing the amount. So our training was completed in a minute. "

The biggest problem Ding Jingtao and his team encounter now is that the network environment in rural areas is not strong enough, and it is inconvenient for mobile phones to surf the Internet in many places. He hopes that the government will invest more resources to support the network construction in rural areas.

Using Internet + to connect consumers of agricultural products with farmers

"Farmers are the group that needs crowdfunding most." Lien Jie, founder of the crowdfunding artifact Dong Xiaomi, said, "as far as farmers are concerned, at least in the primary industry, they have paid the most work, but they have not received the due value." The main reason is that they do not have advanced tools to connect users. Crowdfunding can not only raise money, but also a sharp weapon to promote products, find users and lock users. At the same time, it can also realize the direct connection between producers and consumers, and use the mechanism to solve the problem of opacity in the production process.

In Lien Jie's view, the product design of the crowdfunding artifact is to allow farmers to create and release crowdfunding with one click, and to contact crowdfunding sponsors (farmers) who see that the project is interested in the project. "at the same time of these two one-click actions, we have created a management environment for farmers to facilitate the management of people interested in his strawberries to farmers like Lao Feng, and complete the functions of payment, production process display, delivery and so on. It is equivalent to giving farmers a simple customer management system. "

Agriculture is characterized by geographical differences and cultural differences between producers and consumers, resulting in high communication costs between producers and consumers. Internet + 's model can better connect consumers of agricultural products with farmers. On the one hand, it can help consumers enjoy better agricultural products; on the other hand, it can help farmers earn more money. For all parties involved in agricultural Internet +, it is not only a matter beneficial to society, but also contains huge market opportunities. " Lien Jie said.