Agricultural Informatization is the resultant Force in the Pentium of thousands of horses

Agricultural informatization is a huge platform that can provide new driving force for development. On this new platform, unimaginable changes will take place from Internet of things production and e-commerce to rural tourism and leisure, rural medical insurance consumption and so on.

How agricultural informatization is widely applied and developed in the field of agriculture lies in innovative thinking and innovative practice. Agricultural enterprises, farmers' professional organizations and agricultural entrepreneurial talents are the practitioners of the application and promotion of agricultural information, standing at the forefront of the most innovative thinking and innovative requirements.

The Ministry of Commerce recently issued the "Internet + Circulation" Action Plan, which calls for the cultivation of 200 e-commerce into rural comprehensive demonstration counties in the next 2012, in order to solve the problem of "the last kilometer" and "the last 100 meters" of e-commerce entering the village. the Ministry of Agriculture announced at the national pilot work meeting held a few days ago that the pilot project of entering villages and households will cover all counties and administrative villages across the country by 2020. The all-China Federation of supply and Marketing Cooperation also said that it will focus on promoting agricultural informatization, such as rural e-commerce, and strive to achieve greater breakthroughs.

At the same time, many e-commerce and related enterprises, such as China Telecom, Alibaba, JD.com, and Rural ICT, are stepping up efforts to enter the village, broaden the channels to enter the village, and dig deep into the "blue ocean" of agriculture, in an effort to seize the first opportunity in the field of agricultural information.

From the central agriculture-related departments to e-commerce enterprises, people noisily regard agricultural informatization as the territory of ploughing and sowing, which shows that the importance of agricultural informatization to national progress and the development of agriculture, rural areas and farmers is being widely recognized. it also shows that the rural information market is still a fertile land that urgently needs to be developed, dug and innovated.

The importance of agricultural informatization is self-evident. As small as the vegetables, eggs and milk we eat and drink every day, to whether the existing arable land can support our increasing demand, are related to the progress of agricultural informatization. Especially as a territory that needs deep ploughing, agricultural informatization is a huge platform that can provide new driving force for development. On this new platform, unimaginable changes will take place from Internet of things production and e-commerce to rural life consumption, rural tourism and leisure, rural medical insurance consumption and so on.

However, this huge market began in the early days by providing market information on agricultural products such as potatoes and garlic. At that time, some sales brokers walking in the rural fields negotiated with customers from other places through the computer network, which formed the initial territory of the rural e-commerce market. With the rapid promotion and popularization of the network, some agriculture-related enterprises apply the Internet of things technology to agricultural production, from the real-time monitoring of greenhouse crops to the standardized management of water and fertilizer in the field, the Internet of things depicts a new face of modern agriculture. With the rush of more e-commerce to go to the countryside, as well as the desire and embrace of the "blue sea" of agriculture by tens of thousands of people on the agricultural network, the use and promotion of information have blossomed everywhere in the field of traditional agriculture.

The application of agricultural information is developing rapidly in the atmosphere of mass entrepreneurship, while the encouragement and support of the central policy and the support from the central agriculture-related departments to the local government have added great impetus to the popularization and deepening of agricultural informatization. In recent years, from the Ministry of Agriculture and the Ministry of Commerce, to the Ministry of Land and Resources, the Ministry of Water Resources, the National Federation of supply and Marketing Cooperation and other departments, starting from their respective business, by means of planning and design, project promotion and other ways, made various arrangements for agricultural informatization. The action plan of "Internet + Circulation" and the "pilot project of information entering villages and households" came into being under this background.

It is conceivable that with the support of policies and government departments, the speed and quality of agricultural informatization will be significantly improved. However, as a new thing, how agricultural informatization is widely used and developed in the field of agriculture lies in innovative thinking and innovative practice. As practitioners of agricultural information application and promotion, agricultural enterprises, farmers' professional organizations and agricultural entrepreneurial talents stand at the forefront of the most innovative thinking and innovative requirements. This requires that in encouraging and supporting the popularization, application and in-depth development of agricultural information, government departments should not only take advantage of the situation, but also comply with the trend, improve the pertinence and effectiveness of various policies and measures, combine the encouragement and guidance of government departments with the innovative breakthroughs of the market, let the "sand gold" scattered in various departments form an "alloy" as far as possible, and do not fall into the strange circle of "water control in Kowloon" for a long time as some projects in the past. On this point, Chen Xiaohua, vice minister of agriculture, put it well: "We should have an open and inclusive attitude in promoting agricultural e-commerce, and we welcome and support it as long as it is beneficial to farmers."