Can Internet + save the fruit supermarket?

The first fruit supermarkets opened fast and fell down fast.

Offline fruit supermarket rose in 2010, in the industry insiders Wang Zongtian's memory, the first fruit supermarket opened fast and fell fast, only one fruit Duomei persisted, and now it has become the largest fruit supermarket chain in Beijing. Wang Zongtian told the Beijing Morning Post that Guoduomei survived by making dried fruit until other fruit stores died. At present, the fruit supermarket is experiencing the second round of store opening tide, can Internet + wave change the fate of offline fruit supermarket?

Most of the bosses are new wholesalers.

There are five fruit supermarkets located less than one kilometer away from Yunjing East Road in Tongzhou. These fruit supermarkets have different business areas, but they are all under the banner of "fruit". The fruit is beautiful, the fruit is delicious, the fruit is fresh, the fruit is delicious. The ferocious new business type is cheaper than the supermarket, fresh than the traditional roadside stalls, and more convenient than ordering online. As an emerging community business category, fruit supermarkets currently have different mainstream brands in different places, and no one covers the whole country.

Up to now, the largest number of domestic fruit supermarket chains is the "hundred Orchard" brand, which originated in Shenzhen has covered more than 700 stores in more than 10 cities, including Shenzhen, Guangzhou, Chengdu, Xiamen and Shanghai. The largest fruit supermarket in Beijing market is Guoduomei, which has more than 30 stores in Beijing.

Industry insiders told the Beijing Morning Post that most of the owners of Beijing fruit supermarkets were wholesalers in Xinfa. When they first opened the fruit supermarket, they used it for retail in order to solve the sales problem-some fruits that are too ripe are not suitable for wholesale. After tasting the benefits of retail, the fruit wholesale boss in Xinfa began to do both wholesale and retail.

It is relatively easy to make money in offline fruit supermarkets.

Is it easy for offline fruit stores to make money? Industry insiders generally believe that compared with fruit e-commerce, offline fruit supermarket is relatively easy to make money. "the sales of e-commerce are too difficult to predict, while the offline consumer groups are mostly residents of the surrounding communities, more stable, profits can also be expected." Wang Zongtian said.

However, for operators, the operation of a small fruit supermarket needs to control the details is very tedious, location, procurement, control loss to the final sales of each link, determine whether the fruit supermarket can make a profit.

First of all, the supply of offline fruit stores should be relatively stable in order to have bargaining power, and some fruit chains have their own warehousing and logistics. There is also a way to put the fruit position, and the pile head placed on the door face is generally seasonal fruit, and the price is cheap. The pile head is used to bring popular fruit, basically do not make money, the money is the higher price of fruit and dried fruit in the store, which is the main reason why the dried fruit area has become the standard in the fruit supermarket.

Not to allow selection is to control wear and tear.

As online, wear and tear is the primary problem troubling fruit supermarkets. In order to control wear and tear, most fruit supermarkets do not allow customers to choose, and some fruit supermarkets that allow selection will always have several pairs of eyes staring at customers, which will be discouraged if the selection range is too large.

Also in order to control wear and tear, in addition to reducing the price of stale fruit, the fruit supermarket also put up fresh fruit plates and Fresh Juice's signs, such as turning an ordinary cantaloupe into pulp and secondary packaging. The smaller the loss of fruit, the more profits will increase accordingly. The loss of most fruit supermarkets will be controlled at about 3%, and some fruit supermarkets can do 1.5%.

Internet + from the roadside fruit supermarket

While the asset-heavy fresh e-commerce is still trying to figure out how to O2O, the street fruit store has taken the lead out of the road of O2O. A reporter from the Beijing Morning Post found that most fruit supermarkets put an information bulletin board at the door that provides door-to-door delivery services and the service of scanning QR codes to become members.

Wang Zongtian pointed out that when offline O2O is used to meet the door-to-door needs of users, e-commerce is more painful, because for e-commerce, the problem of replacement and loss is very difficult to solve. For fruit e-commerce with a heavy asset model, it is not easy to expand offline.