Zhang Yuansong investigated the preparations for the Waxberry Festival in Jingzhou County.

On May 16, Zhang Yuansong, secretary of the Jingzhou County CPC Committee, went to the scene of various Waxberry Festival activities to investigate the preparations for the Waxberry Festival. He Xun / photo

At Shunfeng Company, Zhang Yuansong and his party learned about the packaging and transportation of red bayberry. He Xun / photo

Zhang Yuansong demanded that government departments standardize the packaging and sales of red bayberry and create a good brand image of Jingzhou red bayberry. He Xun / photo

At the specialized cooperative for ecological bayberry planting in the countryside, Zhang Yuansong suggested that enterprises design some small packages of bayberry, further subdivide the bayberry market according to consumer demand, and design products that are more in line with market demand. He Xun / photo

Tian Lianzhao, deputy secretary of the county party committee and county magistrate, understands the progress of the Yangmei Festival project.

Jingzhou News Network Hongwang Jingzhou Station May 17 (sub-station reporter he Jiong) "Let the people of the province eat Jingzhou bayberry under the trees in the early morning." On May 16, Zhang Yuansong, secretary of the Jingzhou County CPC Committee, went to the scene of various Waxberry Festival activities to investigate the preparations for the Waxberry Festival. During the investigation, Zhang Yuansong stressed that departments at all levels should overcome difficulties and go all out to do a good job in the preparations for the Waxberry Festival. It is necessary to further subdivide the red bayberry sales market, standardize red bayberry packaging and sales, increase the support of e-commerce platform, improve the level of cold chain transportation, and promote M.G.K. Menon's income while enhancing the popularity and reputation of Jingzhou red bayberry.

Tian Lianzhao, deputy secretary of the    county party committee and county magistrate, Yang Xiufang, deputy secretary of the county party committee, GE Chengyan, member of the standing Committee of the county party committee and minister of propaganda, and Su Donglai and Yang Jianguo, deputy county magistrates, accompanied the investigation.

   at the project site of Houshanxi Waxberry Industrial Park, Zhang Yuansong and his party walked into the orchard and conducted field research on the sightseeing route and the variety and quality of bayberry. Seeing the red bayberry green fruit hanging all over the branches, Zhang Yuansong urged the people in charge of the relevant departments accompanying him to guide fruit farmers to do a good job in fruit quality management and sales planning of red bayberry, so as to ensure that M.G.K. Menon increased both production and income. After a detailed understanding of the construction progress of the project and the existing difficulties, Zhang Yuansong demanded that on the premise of ensuring road safety and quality, speed up the construction progress of sightseeing roads and ensure that red bayberry can be put into use before the festival.

   then, Zhang Yuansong and his entourage came to the cold chain logistics point of Houshanxi Fruit Farm and successively went deep into Shunfeng Logistics Company and Xiaxiang Ecological Waxberry planting Professional Cooperative. Shunfeng Logistics carried nearly 30,000 kilograms of red bayberry last year and set up a Jingzhou red bayberry project team this year to escort the red bayberry. In the packaging process, from the bayberry selection, into the basket, put biological ice bag, vacuum operation, Shunfeng arranged special personnel to follow up to ensure the quality of bayberry. In the transport link, 11 cold chain cars have been stored, aviation resources have been coordinated, and special planes have been used to ensure the limitation of express shipments.

In the    survey, Zhang Yuansong stressed that brand and quality are vitality, and to ensure the "delicacy" of red bayberry, we must improve the level of cold selection, cold storage and cold chain transportation of red bayberry, and spare no effort to shorten the time of red bayberry from branch to tongue, so that citizens in the province can eat red bayberry that goes down early in the morning, so as to occupy more markets in the province.

   Zhang Yuansong and his entourage inspected the preparations for the main venue of the Waxberry Festival, as well as the construction of the e-commerce platform and the sales preparations for the online Waxberry Festival. At present, the online red bayberry festival hosted by Jingzhou County, China Nongxun Network and Hunan Radio Station has been basically prepared. 31 red bayberry supply and marketing enterprises have entered the platform and signed cooperation agreements with dozens of e-commerce companies, including JD.com, Taobao, and Happy Shopping.

   Zhang Yuansong highly affirmed the construction of Jingzhou County e-commerce platform. Zhang Yuansong pointed out that red bayberry sales enterprises should further subdivide the red bayberry market according to consumer demand, design products that are more in line with market demand, establish a good product traceability mechanism, and mark the address of dealers and bases. Government departments should standardize the packaging and sales of bayberry, increase the support for local e-commerce, increase the sales of bayberry through the Internet, television and other channels, and promote M.G.K. Menon to increase income.