Xiong Jiaojun, the contestant of "emissary of Yangmei in Jingzhou":

The Entrepreneurship Journey of the Post-80s    Girls in Rural areas

  , a post-80s young girl who loves agriculture, takes root in rural areas and cares about farmers, has become a model and example of modern professional farmers and practical talents in rural areas. Young female entrepreneurs have to be admired.

   at the end of 2011, Xiong Jiaojun gave up his high-paying job in a foreign company and raised more than 3 million with his lover to start a business trip. He chose the location of Qianshan Hongzhen, Datong Lake, Yiyang, Hunan Province, and established Hunan Hongshuo Biotechnology Co., Ltd., applying for a registered trademark "King of farming", with the original intention of "nourishing an inch of land and leaving it for future generations to cultivate". At the beginning, the sales volume of the products was very small, losing more than 800,000 yuan in the first year, until 2014, the company achieved annual sales of 5.6 million yuan, with an annual output value of 10 million yuan. Xiong Jiaojun said: "every time we go to the fields, watching the crops thrive, sharing the joy of the farmers' harvest, and accepting the simple and warm hospitality of the farmers, our hearts are also filled with joy." it has also strengthened our confidence that we will go on no matter how difficult it is. "

Photo: Xiong Jiaojun of post-80s generation

   many people will be curious, the post-80s young girls, put a good foreign company high-paying career, what is the reason to insist on starting a business? Xiong Jiaojun's answer is that "starting a business comes from interest and responsibility." she was born in a peasant family and has a deep affection for her hard-working parents and agriculture since she was a child. In 2007, a Taiwanese friend invited her to engage in organic agriculture, which coincided with her idea. As a result, Xiong Jiaojun resolutely quit his high-paying job in a foreign company and went deep into Shanghai, Jiangsu, Shandong, Hubei and other places to understand the market.

Through the investigation of Xiong Jiaojun,    found that at present, China's agriculture is an one-sided pursuit of output, the original good farming model has gradually disappeared, a large number of abuse of chemical fertilizers and pesticides have caused soil consolidation and acidification, resulting in poor quality of agricultural products; a large number of organic wastes, livestock manure and straw have not been effectively utilized, resulting in serious agricultural non-point source pollution. Xiong Jiaojun realized that starting a business for her is no longer just to realize her dream, how to reduce the use of chemical fertilizers and pesticides, restore soil vitality, so that future generations of tillers have fertile soil, food health, has become a mission and responsibility.

It is very difficult for    to start a business, but no matter how stressful and tiring the work is, she is still confident that it is a meaningful career. Xiong Jiaojun understands that successful enterprises must be constantly injected with innovative thinking, and product innovation and research and development should be put in the first place in order to remain invincible in the fierce market competition. In 2014, her company built a special demonstration greenhouse for cash crops such as grain and oil experimental fields and strawberries, providing a practical base for product research and development, and introduced a doctor of microbiological engineering from Canada, a graduate student of Hunan Agricultural University, and a team of experts and consultants. docking talent introduction mechanism with Hunan Agricultural University. Research and develop new products and actively apply for national patents.

In addition to developing the original business,    also needs to constantly innovate and expand other businesses. Xiong Jiaojun said that "Internet +" is the trend of agricultural development in the future. It is necessary to keep up with the pace of the times to build a platform for agriculture, rural areas and farmers, and use the Internet to provide a platform for agricultural materials trading services, agricultural products display and trading, and agricultural technology services.

   Editor's Note-it takes courage and vision to start a business. Xiong Jiaojun, a post-80s generation, started his own business and weathered 7 years of ups and downs in order to realize his self-worth. Raise 3 million yuan of assets to invest, decided to be decisive, there is a kind of "live after death" spirit, start an enterprise from loss to profit, calm and calm. What we can see is her bright appearance and capable temperament. In fact, this young woman has experienced many difficulties to achieve success with her intelligence and diligence.

  , please scan the QR code of Huinong sickle Club, follow the "Oriental" 2016 Jingzhou online Waxberry Festival and Flying Mountain Culture and Tourism Festival "helping Jingzhou Yangmei to come out of the Mountain", and vote for the candidate Xiong Jiaojun!