Kuang Libin, the contestant of "emissary of Yangmei in Jingzhou"

  is the communicator of agricultural innovation ideas.

   Kuang Libin, formerly a university teacher of Chinese as a foreign language, is now an agricultural e-commerce practitioner and the person in charge of Gengshuling Alpine Farm in Yanling County. He has a dual employment background in agriculture and education and training, and is well aware of the laws and psychology of adult acquisition. His students and colleagues affectionately call him "Mr. Kwong". His teaching methods are flexible, funny and humorous, and he has unique methods in regulating the classroom atmosphere and training control.

   good things should be "yelled", agricultural development needs the help of e-commerce, but also needs the guidance of the forefront of science and technology. Combined with the current e-commerce development situation, Mr. Kwong has developed a series of courses to guide farmers to use the e-commerce platform to get more orders. At present, in terms of customer training, Kuang Libin cooperates with the team to independently develop more than 40 courseware, has nearly 200 practical teaching experience, and has recorded and produced more than 100 online training courses.

   talked about farmers' understanding of the Internet, and Mr. Kwong believes that more efforts are needed to guide and train them. Many farmers are not familiar with the Internet, lack of understanding of the e-commerce platform, they need to get help through appropriate methods and detailed operational skills guidance. "using a language that farmers can understand is the most effective way to convey it." The atmosphere of Mr. Kwong's training scene is always very warm and interactive, and he will try his best to answer all kinds of questions raised by farmers.

The development of    agricultural e-commerce has not only upgraded the sales of agricultural products to another level, but also brought hope to farmers who are worried about the sale of agricultural products. In 2008, Kuang Libin set up Gengshuling Alpine Farm in Yanling County, led more than 30 farmers and poor households who set up file cards to plant alpine yellow peaches, and sold yellow peaches to major cities across the country through the network with the local government and entrepreneurs. Now it has formed a national well-known brand "Yanling Huangtao". So far, it has helped nearly 500 farmers raise their per capita net income to more than 50,000 yuan through the project, lifting 120 poor households out of poverty. Gradually embark on the road to wealth.

   's own typical case, coupled with training guidance, let farmers slowly understand and use e-commerce. "the agricultural products trading platform can not only improve the sales of high-quality agricultural products, but also allow the general public to eat high-quality green food, which is a good thing to kill many birds with one stone."

   trekking through mountains and rivers does not talk about hardships, only for farmers to have a way out. To help farmers sell their agricultural products, Kuang Libin will continue to provide guidance and training on agricultural services and develop more approachable training courses. Although there is a long way to go, it is very substantial and meaningful.

Photo: Kuang Libin

   campaign motto: trek through mountains and rivers without talking about hardships, only for farmers to have a way out.

  , please scan the QR code of Huinong sickle Association, follow the "Oriental" 2016 Jingzhou online Waxberry Festival and Feishan Culture and Tourism Festival "helping Jingzhou Yangmei to come out of the Mountain", and vote for contestant Kuang Libin!