Internet + can manage farmland by using mobile phone when the agricultural tide hits.

Internet + 's agricultural spring tide is coming.

A series of events indicate that Internet + 's agricultural spring tide is coming, and more opportunities for agricultural innovation are emerging.

On May 8, the State Council issued the "eight articles on E-commerce", proposing to strengthen the integrated development of the Internet and agriculture and rural areas, and the central government will allocate 2 billion yuan of special funds for rural e-commerce infrastructure construction.

Subsequently, it was reported that the first draft of the "guidance on accelerating the Development of Rural Electronic Commerce" with the participation of more than 20 ministries, including the Ministry of Commerce, has been completed, and the final document will be issued in the form of a document issued by the State Office. This is the first document to fully deploy the development of rural e-commerce.

On May 20, the General Office of the State Council issued guidance on speeding up the construction of high-speed broadband network and promoting network speed and fee reduction, clearly proposing that 14000 new administrative villages have access to broadband this year. Fiber-to-village construction will be implemented in 10, 000 administrative villages, and more than 95% of administrative villages will have access to fixed or mobile broadband. In the next two years, more than 80% of administrative villages will achieve optical fiber access to villages.

Since the beginning of this year, Internet + 's concept of agriculture is not only reflected in the policy level, the market boss is also carrying out a series of layout.

On May 18, Yimu Tian, the largest agricultural product information trading platform in China, announced that it had reached a strategic cooperation with the listed company New Hope Liuhe. The two sides will join hands to build a new cooperation model of "Internet + industrial chain", which will insert Internet + 's wings for the procurement, production and sales of traditional food production enterprises.

Prior to this, Alibaba and JD.com both announced the full speed launch of rural e-commerce strategy. Ali launched the plan of thousands of counties and villages in rural Taobao. In the next three to five years, it will invest 10 billion yuan to set up 1000 county-level e-commerce service centers and 100000 village-level service stations across the country, covering 1/3 of the counties and 1/6 of the rural areas. JD.com also launched the recruitment of "rural agents" and the landing of "JD.com help service stores" to explore the two-way circulation mode in the rural market.

"Internet + has created a 'crowdfunding' model of public participation, which has a far-reaching impact on China's agricultural modernization." Wang Wensheng, researcher and doctoral supervisor of the Institute of Agricultural Information of the Chinese Academy of Agricultural Sciences, said: "Internet +" promotes the division of labor, improves the degree of organization, reduces transaction costs, optimizes the allocation of resources, and improves labor productivity. On the other hand, "Internet +" provides accurate, dynamic and scientific omni-directional information services for farmland ownership determination, agricultural technology popularization, rural finance, and rural management by means of facilitation, real-time, perception, materialization, intelligence, and so on. it is becoming a new engine for the great-leap-forward development of modern agriculture.

He believes that "Internet + agriculture" is a revolutionary innovation in the industrial model, which is bound to open up a great change in China's small-scale peasant economy that has not happened in thousands of years.

E-commerce is still popular in Internet + 's agriculture.

Liu Shunde, director of Fugou County Leek Research Institute, has sold vegetable seeds for more than 20 years, and has never been so busy as this year. He jumped on the bandwagon during the Spring Festival by handing out "seed red envelopes" on Wechat. A total of 5000 seeds of six new varieties were given to vegetable farmers across the country through Wechat public platform.

"these seed red packets were snatched in only one day, and the power of e-commerce is too powerful!" Liu Shunde said that after the event, his new variety was widely known and there was an endless stream of vegetable farmers ordering online.

Although it was Sunday on May 24th, Liu Shunde did not bother to take a rest, but still replied to all kinds of messages on his mobile phone and computer. This year, sales through Wechat, QQ and WeChat stores accounted for more than 1x3, and the scope of sales expanded from surrounding counties and cities to all parts of the country, he said. "E-commerce sales are more accurate and efficient. Now the Internet is popular, as long as there are good products, there is no worry about selling. I am confident that Fugou leek seeds will become the number one brand in the country. "

E-commerce is still the hottest entrepreneurial direction in Internet + 's agricultural field.

"more than 750 people signed up in 20 days, which is very popular." On the morning of May 23, the second rural Taobao partner recruitment examination was held in Mengzhou. Rural Taobao is to provide farmers with agricultural commodities, agricultural tools and daily necessities, as well as online sales of agricultural products. Rural Taobao partners enjoy computers, televisions and other online trading necessities equipped by Alibaba, as well as related technical support, business training, operation support, logistics training and so on.

Yang Liqin, manager of the Henan business department of Nong Amoy of Ali Group, said that Nongtao is to support rural young people to start businesses online, so that farmers can not only online Taobao, but also online "gold panning." Mengzhou is the first rural Taobao demonstration county held by Ali Group in Henan, which will be rolled out in the province in the future.

Sun Lijun, senior director of Ali Agricultural Amoy Division, said that as more and more villagers return to their hometown to start businesses, the ecological circle around rural Taobao will gradually emerge, providing more entrepreneurial and employment opportunities, thus allowing more young people to return home and take root in rural areas. alleviate the livelihood problems in rural areas such as left-behind children and empty nesters. He believes that this is the welfare brought to the rural areas by the Internet era.

Du Qianli, a lecturer in Ali's rural e-commerce and founder of Xinxiang Mountain's native specialty store, is a rural e-commerce practitioner. He went to Xinjiang last week to give a lecture on rural e-commerce. Du Qianli said that now the competition of rural e-commerce is becoming more and more fierce, and innovation and change are needed. "to be an agricultural e-commerce requires Internet thinking, but more enthusiasm and persistence." "whether you are really willing to take root in rural life, whether you can recognize the agricultural advantages of your hometown, and whether you can withstand external pressure," he said. Only when we understand these three points can we make a difference. "

Intelligentize and make agriculture full of imagination

Internet + agriculture is not only an e-commerce model at the marketing level, but also an intelligent agricultural model in which Internet technology is deeply applied to agricultural production. Agricultural informatization, intelligent agriculture and the Internet of things in agriculture are all the embodiment of the application of the Internet in agriculture.

In Luoyang, the Lehuo Farm founded by Wu Di, a post-80s boy, shows the broad prospects for the application of the Internet in agriculture. Not only intelligent planting and management, but also Internet thinking is used in product sales. He can manage 500 mu of orchards with only one mobile phone.

Wu Di's Lehuo Nature Park farm is located on the outskirts of Luoyang. When you walk into the greenhouse, you will see all kinds of probes, cameras and instruments. He said that the greenhouse is all automatic operation, and the instruments in the nursery are used to detect air temperature and humidity, soil temperature and humidity, and carbon dioxide concentration. The data in the greenhouse are collected every 10 seconds and uploaded to the server for backstage data analysis.

Wu Di's mobile phone is equipped with software that can receive messages from the server at any time. It's time for watering. He moves his fingers, and the irrigation probe can spray out a fine curtain of water. You can keep track of what happens on the farm through your mobile phone.

Wu Di said that this is the agricultural Internet of things technology, with remote video surveillance system, remote intelligent water-saving irrigation control system, sprinkler, drip irrigation system. In addition to using the Internet to manage orchards, he has also signed up Wechat and Weibo accounts to attract customers through the Internet. Netizens contract orchards and vegetable fields on the farm and play the real-life version of the game of Happy Farm, which can drive sales of more than 6 million yuan a year.

In 2014, Wu Di's "Lehuo Nature Park chain Farm" project won the national championship of China Youth Agriculture-related Industry Entrepreneurship Competition. Wu Di said that he has included an apple production base and a kiwifruit base in Luoyang to operate in the same mode. There are more and more partners around him who are starting a business in this field. Wu Di hopes that three years later, chain farms will cover the whole province and drive 5000 young people to start businesses and find jobs in the province.

Henan, as a major agricultural province, has long used "Internet +" in the staple grain wheat industry. Nearly 20 digital remote monitoring points for wheat seedling conditions have been built in 9 prefectures and cities in our province. This system also uses agricultural Internet of things technology, which can monitor local soil temperature and humidity, air temperature and humidity, total solar radiation and other data indicators. To understand the environmental conditions of wheat growth. Through the monitoring room in Zhengzhou, researchers can monitor images and data in real time, and then make diagnostic analysis.

Industry experts pointed out that from Tiantou to the dining table, agriculture plus the Internet of things is bringing huge entrepreneurial opportunities, and there is room for innovation in farmland, meteorology, water conservancy, facilities, pest control, agricultural machinery and equipment, and traceability of the quality of agricultural products.

Internet + should increase farmers' income in agriculture.

"Internet + Agriculture", everything looks beautiful, but there is an old saying: "Cherry delicious trees are hard to plant."

To promote the integration of the Internet and agriculture, we should focus on the whole industrial chain, not a single point.

For example, Lenovo's model of engaging in agriculture marks a new level of deep industrial integration of Internet agriculture. Lenovo's transformation of agriculture is omni-directional, not only using Internet technology to transform production links to improve production level, but also using Internet technology to control the entire production and management process to ensure quality, while using Internet technology to innovate product marketing. finally, all links of agriculture are opened up, forming a complete industrial chain.

Similarly, Internet + agricultural integration of agricultural products e-commerce, not only the agricultural products to be sold online, but should consider the improvement and innovation of the agricultural industry chain.

The activity of "JD.com sending seeds to the countryside" was once hotly discussed, in which JD.com provided high-quality seeds of agricultural products, which were cultivated and planted by farmers in rural areas, and sold through JD.com platform after harvest. JD.com is now also beginning to set foot in the agricultural material market. If the layout of this industrial chain can be formed, it will bring changes to agricultural production. Farmers are only responsible for production and other links will be handed over to the platform.

Ali Group is also laying out the industrial chain model of deep integration of Internet and agriculture. It plans to develop rural e-commerce based on its entire ecosystem. Alipay, Yu'ebao, Zhaobao, Ant Micro-loan and other businesses have been linked to rural areas. In the future, big data will be directly involved in the rural financial market to meet the capital needs of farmers.

Of course, as the main body of Internet + 's agricultural reform, whether farmers can accept the baptism of the Internet and become a real "new farmer" is the key to the deep integration of the Internet and agriculture. As early as February this year, Ali Research Institute officially released the "Research report on New Farmers in China (2014)", which pointed out that the formation of new farmers is the inevitable outcome of "agriculture, rural areas and farmers" given by the Internet.

With the popularity of the Internet in rural areas and the application and promotion of Internet technology in agriculture, farmers in the future are all "new farmers". First of all, "Internet + Agriculture" should aim to increase the income of these peasant brothers, and to increase farmers' income, instead of going to the countryside to circle land and money under various banners. Only the innovation of "Internet + Agriculture", which really helps to increase farmers' income, can it be recognized by farmers from the bottom of their hearts and a broader market can be obtained.