Leading the Transformation and upgrading of Modern Agriculture with Informatization

Agricultural informatization is an important symbol of agricultural modernization. Promoting agricultural informatization is an urgent need to accelerate the transformation of agricultural development thinking mode, production development mode, agricultural product marketing mode and agricultural service guidance mode, and it is also the general trend. In recent years, agricultural informatization in Yancheng City, Jiangsu Province has shown a trend of accelerated development, taking the lead in promoting the entry of agricultural information into villages and households in the country, creating one national pilot county and three provincial pilot counties, and building 215 village-level "beneficial agricultural information service societies". The quantity and quality of construction are in the forefront of the province. In Jiangsu Province, we took the lead in the demonstration and application of the Internet of things technology for field crops, built 20 agricultural monitoring points for grain crops, and the technical level of the platform was the leading in the country. We actively promoted e-commerce for agricultural products and built seven provincial-level rural e-commerce demonstration villages, ranking second in the province. Alibaba's rural Taobao East China first Village has settled in Yancheng. At present, we have ushered in the era of "Internet +". We should firmly seize the historical opportunity, speed up the development of "Internet + Agriculture", and strive to build Yancheng agricultural city into a national agricultural and rural information demonstration base and green development. realize the leap from traditional agriculture to modern agriculture and from a big agricultural city to a strong agricultural city.

1. Focus on e-commerce and promote the networking of agricultural marketing. First, vigorously build an e-commerce platform. We will actively organize and implement the "hundred networks and thousands of stores" project of agricultural products e-commerce, encourage agricultural products e-commerce enterprises to connect with Taobao, No.1 shop and other e-commerce platforms, and build local pavilions with Yancheng characteristics. In 2015, seize the opportunity of Jiangsu Agricultural Cooperation Fair to continue to hold in salt, comprehensively start the construction of an online exhibition hall of agricultural products, create a "never-ending agricultural products exhibition", and speed up the construction of an electronic mall for agricultural products. Create a national well-known agricultural products "Taobao". Second, efforts should be made to promote the e-commerce of characteristic industries. We will vigorously promote "one product per village" and "one production and one special product", and comprehensively cultivate more characteristic agricultural products suitable for online marketing. During the 17th Jiangsu Agricultural Fair, it is planned to hold an e-commerce forum with the theme of "Internet + Agricultural products" and special docking activities for the production and marketing of characteristic agricultural products, to screen, promote, and organize local characteristic agricultural products to be stationed in domestic well-known e-commerce platforms, and to expand the network sales share of agricultural products in Yancheng. Third, focus on the development of village-level service sites. We will make full use of the existing conditions such as village comprehensive service centers, village-level information service stations, and rural merchants to speed up the construction of village-level e-commerce service sites that integrate online purchase and sales, product distribution, training and guidance, Internet finance, information services and other functions. Fourth, make every effort to carry out e-commerce training on agricultural products. We will focus on implementing the provincial plan of "training ten thousand people in e-commerce for agricultural products", and organize personnel of professional cooperative organizations, representatives of processing enterprises, farmers brokers, family farmers, university student village officials, and professional farmers to participate in special e-commerce training. improve online marketing skills and level.

two。 Focus on electronic services and promote the convenience of information services. First, we will solidly promote the entry of agricultural information into villages and households. Around the idea of "selecting locations according to village conditions, determining types according to point conditions, government support and service guidance, enterprises participating in cooperation and co-construction, and sustainable development of market operation", we will firmly promote the pilot work of information entering villages and households. It is planned that by 2017, 1800 village-level "beneficial agricultural information service societies" will be built to achieve full coverage of villages and villages throughout the city. The second is to continue to promote the hotline service for agriculture, rural areas and farmers. Integrate the platform resources of communications operators such as Mobile, Telecom and China Unicom, actively develop SMS users such as "12316", "Ping an Agricultural Machinery Link" and "Silkworm Communication", and comprehensively promote the institutionalization, normalization and convenience of the "12316" hotline for agriculture, rural areas and farmers, and truly turn the hotline into a direct line between farmers and experts, a trunk line between farmers and the market, and a link between farmers and the government. Third, actively promote comprehensive information services. We should make good use of and manage the rural comprehensive information service platform in Yancheng, strengthen the updating of information content, improve the service level, and build the rural comprehensive information service platform into a convenient channel and important platform for exchanges and interaction between farmers and functional departments.

3. Specializing in electronic agriculture and promoting the intelligence of agricultural production. First, strengthen the demonstration application of intelligent agriculture. Around the goal of improving production efficiency and labor efficiency, a number of demonstration sites for intelligent production of livestock, poultry and horticulture will be built in modern agricultural parks, leading enterprises and large-scale planting and breeding bases. In 2015, we focused on organizing and implementing the full coverage project of intelligent agriculture in modern agricultural parks, and 200 intelligent agricultural demonstration sites were built in the city. The second is to strengthen the demonstration application of digital agriculture. Seize the construction opportunity of "Digital Yancheng" to build and improve agricultural geographic information platforms such as "digital facility horticulture", "digital scale breeding", "digital agricultural product market" and so on. The third is to strengthen the application of perceived agricultural demonstration. Start the construction of the city's agricultural production remote monitoring and command center, monitoring points covering the city's key agricultural villages and towns, timely, efficient and scientific guidance of agricultural production and management activities. In 2015, we organized and implemented the second phase of the intelligent monitoring and expert decision-making command system for the agricultural situation of grain crops, and built 10 more intelligent agricultural situation monitoring points, with a total of 30 monitoring points, covering 1/3 of the main grain-producing villages and towns in the city. real-time monitoring of grain crop seedlings, soil moisture, diseases and insect pests, disaster, fertilizer and other "five conditions" to achieve monitoring, collection, early warning, inquiry, diagnosis, analysis, decision-making, service and other eight major functions The technical level is in the lead in China.

4. Focus on e-government and promote high efficiency of administrative management. The first is to promote the construction of agricultural portal groups. In accordance with the standard of creating "Agricultural Baidu Network", the city and county agricultural portals will be revised and upgraded. The use of agricultural portal platform, actively create "agricultural government affairs Weibo", "agricultural government affairs Wechat" and other new media, take the initiative to guide the network of public opinion related to agriculture. The second is to start the construction of municipal agricultural data centers. Seize the opportunity of the development of the "big data" industry in Yancheng, start the construction of a municipal agricultural data center, and establish and improve a scientific and reasonable mechanism for information collection, processing and analysis, sharing, integration and application service, so as to provide reference for the macro guidance of the government and the production and operation of the market main body. The third is to speed up the construction of agricultural production command and dispatching centers. We will develop and build information systems such as production dispatching, administrative law enforcement and emergency command, actively build a comprehensive agricultural command and dispatching platform, and comprehensively enhance the supervision capacity of the agricultural sector. We will establish and improve the database on administrative examination and approval of agricultural inputs such as pesticides, fertilizers, veterinary drugs, seeds and feed, promote the online handling of administrative examination and approval and public service matters, and improve the level of service for agriculture-related enterprises and farmers.

The construction of agricultural informatization is a systematic project, which involves a wide range of areas and heavy construction tasks, which needs to be vigorously promoted in an organized, planned and step-by-step manner. 1. It must be placed in position and planning first. Clearly recognize the general trend and trend of the accelerated development of agricultural informatization, really think about agriculture, plan agriculture, and build agriculture with the thinking of "Internet +", and put the promotion of agricultural informatization on the important work agenda. the informatization runs through the whole process of performing the duties and tasks of the agricultural sector, the whole process of modern agricultural construction, and the whole process of serving "agriculture, rural areas and farmers". two。 We must improve the system and improve the quality. We will strengthen the construction of the service system at the city, county and township levels, and strengthen the quality training of information staff, so as to provide a strong guarantee of organizational talents for the development of information work. 3. We must make full use of policies to win input. We will actively strive for government financial support and set up special funds for agricultural informatization. Strengthen communication and cooperation with departments such as commerce, development and reform, economics and information, science and technology, and strive for capital investment in agricultural informatization projects. We will guide large-scale e-commerce, communication operators, and agriculture-related enterprises to participate in the construction of agricultural informatization, and speed up the formation of a new investment pattern of diversification of investors and marketization of operation and maintenance led by the government. 4. We must integrate resources and push forward with all our efforts. With the help of external forces, integrate all kinds of agriculture-related information resources of meteorology, statistics, prices, commerce, science and technology and other departments, so as to provide reliable and stable sources of information content for the information platform. Gather internal forces, integrate the internal forces of the agricultural system, build, make good use of, and manage the platform well, and earnestly overcome the phenomenon of "emphasizing construction, neglecting maintenance" and "emphasizing facilities and neglecting content". 5. Must be exemplary and radiation-driven. We will take a variety of measures to encourage and guide agricultural market players to actively demonstrate the application of modern information technology, and create a number of typical examples of agricultural informatization development in the areas of information entry into villages, e-commerce for agricultural products, and the Internet of things in agriculture, so as to promote the overall improvement of the level of informatization in different regions and different fields.