How do seed enterprises step onto the stage of the whole industry chain?

Love net + Syngenta:

Build a full range of agricultural e-commerce platform

On July 8, the domestic professional agricultural third-party e-commerce platform Aiju signed a contract with the Swiss agricultural technology giant Syngenta in Beijing, becoming Syngenta's only online e-commerce partner in the mainland. This means that after Aixiang.com is officially launched, farmers will be able to buy genuine Syngenta seed coating agent without going out.

Wang Weiwen, CEO of Beijing Aizhong Network Technology Co., Ltd., said that the cooperation between Syngenta and Aizu is a strong combination, and the two sides are highly complementary. The presence of Syngenta will enrich the varieties of agricultural materials of Syngenta, while Aixiang.com will also help Syngenta to develop online activities and provide better services for customers.

"like Syngenta, the number of leading agricultural enterprises that have joined the platform of Love seed Network is gradually increasing." Wang Weiwen, who has long worked in the e-commerce industry, believes that this marks that "Internet + agricultural materials" has entered the substantive landing stage from the concept and mode discussion stage. He said that the circulation mode in the field of agricultural materials in China has been relatively backward, and with the implementation of the land circulation policy, the use of the Internet to transform the circulation mode of agricultural materials by big data has become a topic of serious consideration in the industry. Most of the agricultural enterprises realize that the Internet is the trend. In this development trend, whoever takes action first will be able to seize the first opportunity in the aspects of talent precipitation, platform application, model innovation, experience accumulation and so on.

Li Yi, director of seed coating in Syngenta China, said that through the expansion of online activities, we can better meet the needs of customers and provide timely and comprehensive services for seed companies and farmers.

What benefits can the combination of the two sides bring to hundreds of millions of Chinese farmers?

Wang Weiwen believes that the ultimate beneficiaries of bilateral cooperation are the vast number of growers. He revealed that Aizou is committed to opening up the information flow of the agricultural material industry, and is currently building a trading, interaction, and service platform to integrate all aspects of the agricultural material industry, starting from the source of agricultural materials-- seeds. gradually expand to pesticides, chemical fertilizers, agricultural machinery, farming services, order agriculture, agricultural credit, agricultural insurance and other fields. Through Aizou, like Taobao and Tmall, farmers can buy authentic products in factory stores and get professional technical guidance in the whole process to avoid losses caused by buying fake seeds, pesticides, fertilizers or incorrect use.

It is reported that Aizong.com is a professional third-party information and e-commerce platform in the field of agricultural materials jointly invested by 11 key domestic seed enterprises, including Longping Hi-Tech, Beidahuang Kinfeng, China seed Group, and the Modern seed Industry Development Fund. at present, crop seed products of 14 seed enterprises, including Anhui Longping, Kenfeng seed, Chinese seed, Golden Nonghua, Fengle seed, have been settled. Syngenta is a global agricultural technology giant headquartered in Basel, Switzerland, with operations in 90 countries and regions. Through world-class technology, global business network and commitment to customers, actively promote crop productivity, protect the environment, improve health and quality of life.

Shengfeng seed industry + seed preparation all over the world + red agriculture:

One body and two wings connect the upstream and downstream.

As the most iconic product of the information age, the Internet is exerting an imperceptible influence on various fields, from finance, industry, transportation, people's livelihood to education, medical care, government affairs, including all of them, as well as agriculture.

"in the second half of 2014, in order to adapt to the development trend and the needs of users, combined with Internet thinking and tools, the company strategically transformed into a customized service provider for the whole industry chain of the seed industry, realized the customized seed industry, and worked hard to develop into the first 'Internet + seed enterprise' in the industry. to become the most potential seed company in China." Shandong Shengfeng seed Industry Technology Co., Ltd. president Gao Gao Yong told reporters.

After 13 years of ups and downs, Shandong Shengfeng seed industry has developed one step at a time. It has become a seed company with six wholly-owned subsidiaries, including Shandong Shengfeng seed Technology Co., Ltd., Shandong Hongwan Agricultural Technology Co., Ltd., and Beijing Shengfeng Biological High-tech Co., Ltd., from a small company originally unknown in Shandong Province to a leading enterprise in the oil seed industry in the field of industry segmentation. And in 2013 by the China seed Association as China seed industry credit backbone enterprises.

"Internet +" is a process in which the Internet integrates traditional business and transforms it into a new business model with Internet attributes. On the basis of the Internet, Shandong Shengfeng seed Industry has become an Internet integrated service platform covering the whole industry chain, such as plant seed resources platform trading, crop seed variety customization, breeding, propagation and promotion integration, product customization and so on. "one body and two wings" is the strategic planning of Shandong Shengfeng seed industry, with the strategy of Shandong Shengfeng seed Science and Technology Co., Ltd. to be a world-class oil seed supplier as the main body. at the same time, Beijing seed Science and Technology Co., Ltd. to build a global plant germplasm resources trading platform and variety customization services, and Shandong Hongwan Agricultural Technology Co., Ltd. to create agricultural products customization services as two wings. Terminal consumption determines upstream research and development, market demand drives production and planting, variety selection and crop planting go hand in hand, and the organic combination of the two completely opens up the upstream and downstream of the industrial chain.

"the business model forms two levels of core competitiveness with technical barriers." Gao Yong said, "at present, there are more than 10,000 registered users of the plant germplasm resources trading platform and variety customization, 51 matchmaking transactions, with a transaction value of 2.37 million yuan, and agricultural customization has generated an order transaction value of 50 million yuan. The two businesses are developing at a high speed."

The initial breeding and propagation business of Shengfeng has occupied a leading position in the oil seed industry. The extension of the two levels makes the overall business of Shandong Shengfeng seed Industry Group organically integrated, with obvious superposition effect, and the development potential in the industry has become increasingly prominent. "the bird that cannot be burned is the Phoenix." In the increasingly competitive market environment of seed enterprises, the integrated two-wing strategy of Shengfeng seed industry may become a solid step of nirvana in the Internet era.