Cofco Rice Industry began to acquire the global industrial chain of the New Grain Planning Bureau.

Although the position of rice as the head of grain has not been shaken, the fact that there is almost no new rice in bulk on the market makes consumers quite helpless, and the need for good rice to start from the source has become the only way for the development of the rice industry. Recently, a reporter from China Business Daily learned from the first Zhongliangfu Linmen 2015 Rice opening sickle Cultural Festival that at present, COFCO Rice has set up 17 leading domestic high-quality rice processing plants in high-quality rice producing areas across the country, and starting from Shenyang, COFCO Rice Industry will gradually carry out this year's new grain purchase work throughout the country.

Gutter oil, poisonous milk, poisonous rice, poisonous candied fruit, gelatin yogurt, clenbuterol. For a long time, China's food safety problems emerge one after another, problem food one after another, leading to consumers once "talk about food color change." The reason behind it is that some food enterprises, driven by interests, disregard laws and regulations, produce, process and sell fake and shoddy food without authorization, thus infringing upon the interests of consumers.

In fact, the lack of supervision of any link in the process of food from raw materials to the tip of the tongue may lead to safety problems. In view of this situation, COFCO Rice Industry has implemented the strategy of the whole industry chain since 2010, established a standard system of unified management, and personally controlled every link of the industrial chain. and with the goal of creating the safety and health quality of "from the field to the table", set up the industry standard of "good rice should start from the source".

As for how the Cofco rice industry realizes the layout of the whole industry chain, according to the person in charge of the Cofco rice industry, in order to ensure the pure pedigree of Fulinmen rice flower fragrance, Cofco rice industry limits the raw grain to Wuchang high-quality rice producing areas. This is because the producing area has inherent advantages in ecological environment. With its humus-rich soil, its geographical location surrounded by mountains on three sides, the river basin running through the whole territory, and abundant sunshine throughout the year, it is praised by the industry as "the King of Rice under Zhang Guangcai Ridge".

In the five years of promoting and deepening the layout of the industrial chain, COFCO rice industry has successively established eco-environmental protection mechanisms, realized the innovation of agricultural management system, set up a professional quality and safety management team, and introduced overseas processing technology and equipment. Today, Cofco has set up 17 leading rice processing plants in high-quality rice producing areas in China, and Cofco Shenyang Rice Industry is one of them. Ren Bo, general manager of Cofco (Shenyang) Rice Industry, said that through its leading R & D strength and advanced management model, Cofco Shenyang Rice Industry took the lead in creating a cooperative model and established an electronic data platform. The national rice varieties with high taste value have been cultivated.

In addition, for the Chinese market, Cofco Fulinmen rice has also launched Yueguang rice from Tocho, which is specially used for Japanese cuisine. Cofco rice industry introduced light-crossing rice varieties from Japan and planted them in Dandong Port area of Liaoning Province at the same latitude as the rice origin in Niigata Prefecture of Japan, supplemented by irrigation with the water source of the Yalu River, giving a natural environment suitable for rice growth. In the process of planting and production, COFCO rice industry adopts the "five unified" management model of "unified seed selection, unified planting, unified fertilization, unified harvest, unified purchase", which strictly requires the discipline of cooperative organization and the standardization of processing and production. to ensure the product quality of authentic sushi rice.

With consumers' pursuit of quality of life, imported rice has been favored in recent years. Between January and August 2015, China imported 1.96 million tons of rice, up about 18 percent from 1.65 million tons in the same period last year, according to Chinese customs data. China imported 215000 tons of rice in August, down 34 per cent from a month earlier and up 43 per cent from a year earlier. In addition, China exported 142200 tons of rice in the first eight months of this year, up 5 per cent from the same period last year.

Under this consumption trend, COFCO rice industry also began to lay out the rice industry chain to the whole world. For example, Cofco Fulinmen rice launched 100% of the original imported jasmine fragrant rice from Thailand, which is the high-quality raw grain from the core producing area of jasmine fragrant rice in northeastern Thailand.

It is understood that Thailand has a history of growing rice for more than 5000 years. Among them, jasmine fragrant rice has always been regarded by the Thai people as the label of Thai food culture, while jasmine fragrant rice from Gulalonghai in northeastern Thailand is the most precious and is regarded as the "royal tribute" of jasmine fragrant rice. However, in recent years, there has been a phenomenon of counterfeiting Jiangxi rice as "Thai fragrant rice" in the Chinese market, and there is even the illegal act of spraying edible flavor to increase flavor. Therefore, if consumers want to eat authentic Thai fragrant rice, they also need to pay special attention to the choice of formal brands and sales channels.

Ren Bo said that Cofco Rice has Wuchang rice fragrance, Dongcho Yueguang rice, and Tenggulahai Thai jasmine fragrant rice, all of which are "good rice on the tip of the tongue," but to ensure the excellent quality of rice "from the field to the table," it is necessary to strictly control the processes and standards while doing a good job in the layout of the whole industry chain, so that "good rice starts from the source."

"China's grain enterprises, led by Cofco's rice industry, have reached the forefront of the world in terms of production level and product quality. The continued popularity of rice flowers in Fulinmen and Yueguang rice in Dongcho shows that consumers have higher and higher requirements for rice. As a business card for China in the world grain industry, while Cofco will continue to promote 'Chinese good rice' to the world, it will also introduce more high-quality rice varieties and production techniques into China, thus pushing the variety and quality of rice to a new height. " The person in charge of the Cofco rice industry said.